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Apple Swaps "Get" Button For "Free" To Avoid Confusion Over In-App Purchases 103

New submitter lazarus (2879) writes Apple is falling in line with the European Commission's request that app sellers do more to stop inadvertent in-app purchases. Following Google's lead, Cupertino has removed all instances of the word "free" within its iOS and Mac app stores (with the exception of its own apps, like iMovie), and replaced them with the term "Get." The new label clarifies what users can expect when downloading an app. Apps previously labeled as "Free" will now have a "Get" label. If those apps include in-app purchases, a small gray "In-App Purchase" label will appear below the "Get" button.
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Apple Swaps "Get" Button For "Free" To Avoid Confusion Over In-App Purchases

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  • by porges ( 58715 ) on Thursday November 20, 2014 @02:13PM (#48428307) Homepage

    I just ran into this in iBooks, and was very nervous until I confirmed that other normal books still had prices. So "Get" means "free iBook", too.

    • by Minwee ( 522556 )

      But there can still be in-book purchases.

      Pay $1.99 at the end of chapter 10 or the author kills off your favourite character.

    • I just ran into this in iBooks, and was very nervous until I confirmed that other normal books still had prices. So "Get" means "free iBook", too.

      For books, maybe. But it really just obfuscates the issue for software because they just swapped out "free" for "get", while still barely giving a nod to the DIFFERENCE between actually free, and "free trial but you have to pay to unlock the full version".

      Granted, they did add an indicator for "in-app purchases", but made it as unobtrusive as they reasonably could. In my opinion, that is dishonesty. Or at best, being honest only very reluctantly and begrudgingly.

  • by Anonymous Coward

    An app that's free and doesn't have any in-app purchases, meaning it's 100% free with zero chance of incurring any charges, should still be able to have the "Free" button. Why isn't that possible to do? "Get" is ambiguous and doesn't indicate to the consumer that the app is free. I can see a decline in popularity of truly free apps, and confusion among consumers, from this change. If they all say "Get" then there's no way for the consumer to discern truly free from the rest.

    • Re: (Score:2, Informative)

      by BasilBrush ( 643681 )

      Because an app that doesn't offer in-app purchases now, might do so next month.

      • Yes but it would require an app update to make that change, and apple approves all program updates. So just switch the free/get button at that point.

        • by Anonymous Coward

          Yes but it would require an app update to make that change, and apple approves all program updates. So just switch the free/get button at that point.

          That doesn't help the people who downloaded it when it was Free, and then Updated it.

          Apple would have to also change the Update button to Get, which might not be a bad idea.

        • But what if you've already downloaded the app. You see that Cool Game X is labeled as "free" (thus doesn't cost anything or have any in-app purchases) so you download it. A couple of weeks later, there's an update that promises new levels so you install the update. Suddenly, you're told you can get new levels for $1.99 each, a heap-load of premium currency for $25, etc.

          I'll admit that I primarily use Android devices so perhaps Apple is different, but on Android, you don't see a "free/get" button when you

      • by Anonymous Coward

        Because an app that doesn't offer in-app purchases now, might do so next month.

        OK, so if it comes out with an update like that, make it require my Apple account password again, and it should display a warning. "Flappy Crushbird Saga is no longer free! If you update Flappy Crushbird Saga, you may now be charged for in-app purchases! [OK | Keep Free Version | Delete App]."

        I don't see what's so challenging about this. "Free" should mean the app costs me nothing to install/use, and I cannot incur any charges using it. If it says "Free," then whatever I do in the app, I pay nothing. If I h

        • "Flappy Crushbird Saga is no longer free! If you update Flappy Crushbird Saga, you may now be charged for in-app purchases!

          This is just silly. "Flappy Crushbird Saga" is still free. It's the purchases you make while using the free app that cost money. You don't have to make those purchases.

          Changing "free" to "get" is removing information from the consumer. "Get" applies to apps that aren't free, too. "Free" means "get" and "you don't have to pay to get"; "get" simply means "click this to get the app" -- what you pay for it is revealed later.

          I don't see what's so challenging about this. "Free" should mean the app costs me nothing to install/use, and I cannot incur any charges using it.

          Free should mean you don't have to pay to get the app. It should have nothing to do w

          • Changing "free" to "get" is removing information from the consumer. "Get" applies to apps that aren't free, too. "Free" means "get" and "you don't have to pay to get"; "get" simply means "click this to get the app" -- what you pay for it is revealed later.

            Nope. "Get" is only for apps you can get without paying. If the app costs money to "get", you have to click on the amount it costs.

  • by Anonymous Coward

    Free* would be funnier.

    *Not free.

    • by Anonymous Coward

      Free* would be funnier.*

      *Not funny.

  • Now they just need to remove the words Buy, Store, and Sale.
  • Listen to Yoda (Score:5, Insightful)

    by Zaphod-AVA ( 471116 ) on Thursday November 20, 2014 @03:09PM (#48428821)

    Backwards your title is. Confused people will be.

    • by Anonymous Coward

      Exactly. In English, "Swap Foo for Bar" means you start with Foo and replace it with Bar.

      • Exactly. In English, "Swap Foo for Bar" means you start with Foo and replace it with Bar.

        Which English? When I see "Swap Foo for Bar" that means wherever I see Bar, I replace it with Foo.
        When I see "Swap Foo with Bar" that means wherever I see Foo, I replace it with Bar.

        • by mjwx ( 966435 )

          Exactly. In English, "Swap Foo for Bar" means you start with Foo and replace it with Bar.

          Which English? When I see "Swap Foo for Bar" that means wherever I see Bar, I replace it with Foo.
          When I see "Swap Foo with Bar" that means wherever I see Foo, I replace it with Bar.

          Quite right, but so is the GP.

          Most people will just read the key words and have their brain fill in the blanks. So we look at the title and see "swap... Foo... Bar..) and most people's brain will assume the operator is with and we're replacing Foo with Bar. I did the same, then realised the entire sentence, in context didn't make sense so I re-read it properly (a lot of people wont pick up on that and re-read it).

          So you're right that the headline is technically correct... but the GP is right in that t

    • Alternative title: If your "get" button is broken, Apple will now replace it for "free".

    • Confused was I too this by.
  • What they did was swap the "Free" button for a "Get" button.

    Why is it that, in 2014, people STILL get this shit backwards?

    When you swap one thing FOR some other thing, the other thing is what you have in the end, not the one thing.

    Jesus Christ...

  • Separate from the in-app purchase issue, this is a UI improvement. "Free" is important information, but it was not obvious to new users that they should click on that word in order to download the app.

    Like a lot of Apple's UI, it was obvious and easy-to-use, *once you already know how it works*. Basically it was usable, but not especially discoverable. "Get" is an improvement on multiple fronts.

    az0

  • by Kris_J ( 10111 ) * on Thursday November 20, 2014 @06:39PM (#48430459) Homepage Journal
    Whenever an app has a cost, the button is a price, but when it's all zeros suddenly we need a word?
  • They redefined the word "free" to avoid confusion?

  • by Tom ( 822 ) on Friday November 21, 2014 @03:49AM (#48432293) Homepage Journal

    It's time for having 3 categories. Paid, in-app-purchases, free.

    Seriously.

    With a low number of exceptions, in-app purchases are just todays scam/trick to get your app into the "free" section of the store, without it actually being free.

    I want a section for genuinely, 100% free apps, simply because there are quite a lot of them out there and because it would be the honest thing to do and because I mind being tricked a lot more than having to pay for something.

    • It's time for having 3 categories. Paid, in-app-purchases, free.

      I would add a fourth. Thus the list would be Paid, in-app-purchases, free with ads, FREE. FREE would be really free. Not even ads.

      • It's time for having 3 categories. Paid, in-app-purchases, free.

        I would add a fourth. Thus the list would be Paid, in-app-purchases, free with ads, FREE. FREE would be really free. Not even ads.

        Would this include Apps that harvest data like Google's?

  • They rename the button. Great. Will prevent abuse. Not.

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