CNN Anchors Caught On Camera Using Microsoft Surface As an iPad Stand 236
MojoKid writes Since the release of its Surface Pro 3 tablet, Microsoft has pushed their new slate hard. It's as if the company wanted it to overwrite that part of our memory that recalls the Surface RT and its monumental losses. This past August, we saw the company make a big move by deploying a boatload of Surface Pro tablets to every team in the NFL, gratis. All season so far, coaches and even players have made use of them to plan their next course-of-action, and for the most part, they seemed to be well-received. Unlike some of the products Microsoft tries to get us to adopt, the Surface Pro 3 really is a solid tablet / convertible. Unfortunately, at least where the CNN political team is concerned, Microsoft hasn't won over a few anchors, like they have in NFL, when they were supplied with brand-new Surface Pros. In recent shots captured and tweeted about, a Surface Pro 3 can be seen acting as an "iPad stand," and quite an expensive one. As humorous as this is, it might not seem that interesting if it were just one correspondent who pulled that stunt. Let's be honest, some people just like their iPads. That wasn't the case, though. There were at least two commentators using an iPad on the same set, despite having the Surface right in front of them and seemingly hiding it behind Microsoft's darling Windows 8 slate.
Gibson got it right... (Score:5, Funny)
Re: (Score:3, Informative)
http://www.windowscentral.com/... [windowscentral.com]
Re:Gibson got it right... (Score:5, Interesting)
Re: (Score:3)
Because they have a paid advertising agreement with microsoft and microsoft is pissed and they're now in damage control mode
Yup. I was particularly amused that their giant touch screen had 2 prominent Microsoft logos - one on the bezel of the screen and one on the giant stand it was on.
CNN has an advertising deal with MS to prominently display and use their products. That's fine - their giant touch screen works, the Surface is a great device, and they're actually using these things in ways that make sense. It's far better product placement than the fucking shit MS and Ford shove into sitcoms.
The problem comes about when you l
Re:Gibson got it right... (Score:5, Insightful)
If you have anchors using items with prominent logos, you aren't doing the news, you are doing advertising. Get out of the news business and become an advertiser. I go to watch the news to find out whats going on in the world, not to find out whats going on in the world while being subjected to branding. That's called shilling, and people wonder why the media is trusted less these days.
Re: (Score:3)
If you have anchors using items with prominent logos, you aren't doing the news, you are doing advertising. Get out of the news business and become an advertiser. I go to watch the news to find out whats going on in the world, not to find out whats going on in the world while being subjected to branding. That's called shilling, and people wonder why the media is trusted less these days.
You're basically asking CNN to go off the air. I'd love it, too, but I know it's not going to happen.
Re: (Score:3)
Some of us might argue that CNN got out of the news business after the first Gulf War.
They've spent a very large amount of time being a completely partisan agency, shilling for certain positions, and being uncritical cheerleaders of bad government policy. To the point that they made sure any body they had as a guest giving the "counter point" was the least credible person they could find, and that they were presented as such
Re: (Score:3)
Re: (Score:3)
I rather think the lesson should be that you need to give your employees the tools they need for their work (or the ones they work with best) - which for some reason for these channel employees were not the surfaces.
Dual Use (Score:5, Funny)
claims he was using both tablets
Of course he didn't just use it to hold up an iPad!
Later on he put down the stand and put a cup of coffee on it too. Totally no rings on the table.
"The Surface Pro is a stable platform" (Score:5, Funny)
...the street does have its own uses for technology.
"The Surface Pro is a stable platform on which I rest my iPad"
Re:"The Surface Pro is a stable platform" (Score:4, Funny)
Re: (Score:3)
And excellent 3rd-party hardware support.
What's Their Usual Workflow? (Score:3, Interesting)
If someone is used to finding information to do their job on one device (iPad), it can really obstruct their workflow to insist that they find their info on a completely different device (Surface) with a substantial learning curve and different apps, especially when under the extra pressure of being on camera. It's kind of like putting a NASCAR driver in a completely different car than he expects on race day with no warning.
Re:What's Their Usual Workflow? (Score:5, Funny)
Or ask said Nascar driver to make a right turn.
Re: (Score:2)
Users overestimate the difficulty of working on an unaccustomed platform and have a powerful tendency to stay with the type of computer they "learned on." Apple once understood this, and gained a powerful sales advantage by giving away their computers to primary and secondary schools. The end of that policy led to such a large drop in sales that the company almost went under in the Nineties.
Re: (Score:2)
Hey, MS, give them to people who will use them! (Score:5, Interesting)
I'd happily give a Surface Pro 3 a try if you want to send one my way.
I was considering buying a Surface (some previous-gen ones were on sale for a reasonable price), but was driven away by the extra $$$ for the keyboard/case and the lack of decent apps in the Windows 8 store... there's a whole lot of crap there, and not a lot of things I'd like to use.
Re: (Score:2)
Re: (Score:3, Insightful)
Yeah, because I totally want to be creating Excel spreadsheets on a tablet.
Being able to run Windows apps is irrelevant if they can't be used effectively without a keyboard and mouse.
Besides which, you can buy an entire Android tablet for less than the cost of the keyboard alone.
Re: (Score:2)
Re: (Score:2)
And you completely ignore my point.
The number of people who want to run Windows apps on a tablet is roughly the same as the number of people who wanted to run Windows apps on previous generations of Windows tablets for the last decade or more. That is, hardly any, because they're not designed for it.
Re: (Score:2)
I thought the keyboard was $120 more.
Re: (Score:2)
If you actually read this thread, you'd see that even he admits that the keyboard costs $120 more. You can almost buy a complete laptop for the cost of just the Surface keyboard.
Re: (Score:3)
and has a 12 inch screen.
To be fair my Galaxy Note Pro is a 12.2 inch screen. I like it, I can handwrite with it and it does what I need but I would be lying if I said I wasn't interested in the Surface Pro 3 but given the outrageous price tag and with Windows 10 so close I think I'm going to hold off until Windows 10 gets closer to release to see what Microsoft does in respect to the Surface to see if the existing Surfaces get a Windows 10 upgrade or if there will be a Surface 4 Pro (Osborne effect anyone? [wikipedia.org]).
The main attraction for
Re:Hey, MS, give them to people who will use them! (Score:5, Insightful)
So is it a bad laptop or a bad tablet?
Microsoft gives you the worst of both worlds: a tablet that has hardly any apps, which, once you attach the keyboard, becomes an expensive, not very ergonomic laptop.
Re: (Score:2)
OTOH, maybe an Android knock-off would work better than Excel, on a tablet.
Re: (Score:2)
Google's office apps work fantastic on android tablets.
Apple tables come free with the apple office suite and my coworkers have no problem opening Office files on it.
Re: (Score:2)
Re: (Score:2, Troll)
Yup. I've been driven away because the price is simply outrageous. and at that price point, a non replaceable battery makes it even more of a "not gonna buy it".
$600 and a non replaceable battery that will last 3 years is far more acceptable than $1400 and a non replaceable battery.
Microsoft needs to NOT chase the "thinner is better" at their pricepoint. they can easily make the battery replaceable and only make the device an extra 2mm thicker.
Re: (Score:2)
I'd be happy to give the Surface Pro 3 a try, but it isn't a replacement for my tablet, it's a replacement for my notebook. It's an ultrabook without a built-in keyboard, the evolution of Microsoft's TabletPC. And there's nothing wrong with that, I've heard good things about the product... but as a notebook, not a tablet.
Re: (Score:3, Interesting)
My wife decided to try out a Pro 2 last year and it just lacked a lot. The Pro 3s have been getting much better reviews and I would say the hardware is certainly much nicer. But like many of you have commented on... The price is still a big negative for me. Sure their intro level 65GB i3 Surface Pro 3 is 799, but that is all you get. That does not even include their crappy keyboard/cover. For the Pro/RT/Pro 2s you had 2 options of keyboards, the Type Cover and Touch Cover. The Touch was the crappy no
Re: (Score:2)
Re: (Score:2)
Re: (Score:2)
Re: (Score:2)
Microsoft can't win (Score:5, Insightful)
They put full Windows OS in their tablet, it's not as easy to use as an iPad.
They put a tablet OS in their tablet, it doesn't have full Windows functionality.
Re: (Score:2)
They put full Windows OS in their tablet, it's not as easy to use as an iPad.
They put a tablet OS in their tablet, it doesn't have full Windows functionality.
You could say the same about the OS X/iOS and Linux-Desktop/Android combinations. Put a desktop OS in a tablet and it's a bitch to use, put a tablet OS in a tablet and you can't do half the things you could do on a laptop and a significant portion of what you can do on both platforms is more clumsy and time consuming to accomplish on the tablet. Which is also why I've bought a phablet left my iPad at home andy only use it for reading, watching videos and playing games and drag my laptop with me to do real w
Re: (Score:2)
Rebrand old Windows RT devices as iPod Stands (Score:5, Funny)
Re: (Score:3, Funny)
And if they slip, will they be the first Microsoft product to make an iPod crash?
Re: (Score:2)
Oh, come on moderators! I actually laughed when I read this comment (even if it was from an A/C)...It tied in perfectly with the the parent comment.
Probabaly cheaper than OEM (Score:4, Funny)
I think the Surfaces will be less expensive than most of the Apple branded and MFI certified components.
Yesbut does it run Linux (Score:4, Interesting)
Yesbut does it run Linux.
That's not a glib comment. I mean it. In the thin, light (and good performance), the Surface Pro looks like a really, really nice machine.
It's as fast as the best Mac Air/Ultrabook. It's also the lightest in the category, falling under 1kg including the keyboard (I think even giving my venerable eee 900 a run for it's money). Not sure if the keyboard is good enough though. Other nice thing is it has a stylus. I don't really care for touch screens on a laptop at all (completely useless as far as I care). A stylus on the other hand makes a world of different when you bring out the GIMP (or inkscape). This is something I do actually do from time to time.
Can't stand Windows, as it happens (or OSX), so the question for me is whether it runs Linux. If it does, it will probably be my next laptop.
Funny thing, the only thing I've ever liked about Micros~1 (see I didn't go for M$) is the hardware. I used their keyboards and mice for years.
Re: (Score:3)
The big problem with today's mobile devices, is that they are so locked down that it is nearly impossible (Sure it can be done, but it is tough) to install a new OS on it, or worse have backup media to restore it back to factory condition if you happened to prefer Windows over Linux for tablet usage.
Unlike a PC where you plug in a USB Stick or a CD/DVD if you sill have one of those and when it is booting you can hit Esc, F1, F2, Del.... Whatever to bring you into the BIOS and say boot from this drive instea
Re: (Score:2)
Mostly, but the SP3 is a PC in a fancy box. It even has a USB port. Only one which is a bummer (my eee has 3 and the Zenbook 11 inch, sadly no longer updated) has 2.
As for perferring windows: that ain't gonna happen :) Especially as I want it as a light laptop rather than a tablet.I have a bad back so those extra 2-300 grams matter.
Re: (Score:2)
Re: (Score:2)
Re: (Score:2)
I don't have a problem running Linux on tablet. What WM are you using?
Re: (Score:2)
It comes with a keyboard and trackpad (optional). I'd certainly get that since I want it as a laptop not a tablet. I've tried a touchscreen on laptops before and found it distinctly meh. Except it also has a proper stylus digitiser. I had one of those once, on an HP-Compaq tablet (fuck you Apple and your featureless slab with rounded corners) and even when that thing was current X and associated things like the GIMP supported the digitiser wit hpressure sensitivity and everything.
Apart from the GIMP and Ink
Re: (Score:2)
Hyper-V to run Linux? Sure! Let me spend $$$$$$$$$$ on a tablet just to virtualize my favourite OS and get access to a tiny fraction of what the hardware offers. There are cheaper tablets out there where I can natively install Linux AND get uncompromised access to hardware.
The reality is some people don't want Windows on a tablet (or other computers for that matter).
Re: (Score:2)
Linux in a VM on a modern OS X installation is the most pleasant experience I've had using
And they say.. (Score:5, Funny)
Microsoft doesn't support Apple products..
I've Actually Been Kicking Around The Idea (Score:2)
This baffles me... (Score:5, Interesting)
Off topic: I cannot imagine for one second that Ubuntu through whatever hack is required to run natively on a macbook is a better user experience than OSX itself. I get a lot of the legitimate mac bashing that goes on (expensive hardware, elitist culture, etc etc) but the OSX gripes baffle me.
I'm typing this on an early 2009 macbook my alma mater handed me freshman year. It started with Leopard and is now running Yosemite. It has a unix shell, it has vim, it has a compile toolchain (clang via xcode and gcc via homebrew), it has git...it even has x11. OSX is unix, and a darn good one. Not only that it came preloaded to edit your gnar vids from your snowboard go pro.
Back on topic, the Surface Pro 3 is a great little machine. Got one for my daughter for her graduation present, as she didn't want to learn mac or droid and wanted something to replace her aging laptop. She takes notes with the pen in her own handwriting. The keyboard/cover/thing is actually a decent keyboard - the trackpad on it is kind of meh, however. I just wish the price points were a little lower, but that's just cos I'm a cheapskate.
Re:This baffles me... (Score:5, Informative)
I enjoy OS X just fine, but between work and tinkering, I still need to be on Linux quite a bit. I have found a Linux VM inside OS X to be the most pleasant Linux experience on a Mac I've ever had. Free of driver hassle, OS X goodies are just a swipe away, and I still see much of the battery life that drew me to a Macbook in the first place.
Assuming the Surface Pro 3 could handle the VM (I have no idea), I would be all over that if I was in the market again.
It's real easy... (Score:4, Interesting)
You can't make people use a device by edict. Just because a sports team, a league, or a broadcaster has signed some contracts, it doesn't magically make their users productive on another device. Microsoft dropped the ball by not providing decent applications for their own platform themselves. They supposedly know how to write software, yet they steadfastly refuse to write apps for their mobile platforms that are good enough to make people switch. All it'd take is good apps, nothing more, nothing less.
Re: (Score:3)
It doesn't matter what the anchors were doing, why would it matter if they were productive or not? People use things that are useful to them, whether for work or recreation. A piece of computing hardware is useless without good software for it. Conversely, some piss-poor hardware can be useful when given good enough software. Old Apple hardware still sells for "outrageous" amounts of money, because people like the experience of using an Apple-built environment, and the applications that run in it. For the s
Because CNN anchors... (Score:2)
Missing the point (Score:2)
Realistically... (Score:2, Interesting)
The anchors in question have iPads and are comfortable using them. Microsoft almost certainly paid CNN to have all their anchors use Surface tablets on air, and the anchors probably aren't particularly thrilled that they have to ditch the platform they're comfortable with. I'm sure that now that this (admittedly hilarious) picture has circulated, it will be mandated that CNN anchors not have iPads anywhere near them while on the air.
Dual Screen? (Score:2)
Just taking a wild guess but... (Score:2)
... maybe the iPads are their "personal" devices and the Surface are "work" devices?
Nothing against people using either iPads, Surfaces or Nexus, but perhaps the Surfaces are "work assigned" gear, and being managed centrally via GPOs and AD (it is Windows afterall, so it is definitly possible), and maybe are locked down from "amusing sites" and games, and so the commentators have to use their iPads for their Facebook or Farmville fixes.
Just a wild guess.
What's in a name (Score:2)
It's all in the name (Score:5, Funny)
If you don't want people putting other things over your product, don't name it Surface.
Re: (Score:2, Insightful)
Re:Could have been worse (Score:5, Insightful)
Re: (Score:3, Insightful)
technically, the iPad can run arbitrary code. they are both computers, and Turing complete even!
Re:Could have been worse (Score:4, Informative)
Continuing the Slashdot obtuseness: an iPad will run arbitrary (user-supplied, not-Apple-approved) JavaScript without issue.
Re: (Score:2)
Is it really so obtuse? As JavaScript engine efficiency improves, the gap between what you can accomplish with a native app and a JavaScript app narrows, and as CPU performance continues to improve, what you can accomplish with JavaScript increases. Lots of apps on iOS and Android these days are just thin wrappers around a browser anyhow, and the user never notices.
Re:Could have been worse (Score:4, Insightful)
I've heard that argument since the late nineties. I'm still not buying it.
Re: (Score:2)
I absolutely can prove it.
Right now, you can buy the IOS development kit, which compiles objective-C code to run on the iPad. Objective-C is a Turing-complete language, and can therefore only be implemented in a language that is also Turing complete. the LLVM compiler that ships with the IOS developement kit compiles Objective-c to the instruction set on the iPad. Therefore, the instruction set of the iPad is Turing complete.
QED.
Re: (Score:2)
I mean that the instruction set implemented on the iPad is Turing complete, which is true. i did not mean that the iPad is a Turing machine, which is not true.
sorry for the ambiguity.
Re:Could have been worse (Score:5, Insightful)
The surface pro is one of the better devices to come out of redmond. It hands down beats the Ipad in lots of areas except for the apps.
and the sales.
Re:Could have been worse (Score:4, Insightful)
iOS does not have a wider variety of applications than Windows.
The vast majority of Win32 applications that runs on the Surface Pro is much larger than iOS's app store selection.
Re:Could have been worse (Score:5, Insightful)
Re: (Score:3, Insightful)
Objection! Speculative.
Re: (Score:3)
Re: (Score:2)
Re: (Score:3)
The vast amount of apps out there are not tablet optimized however, and the majority would actually be hard to use without a keyboard and mouse.
The vast amount of "apps" on the iPad would be vastly improved with keyboard and mouse.
The Surface has a great keyboard accessory. You can buy one without it, but it's really a core feature of the device.
It also supports wireless mice.
You can also use a real keyboard and a real mouse.
Even ignoring that, the programs available for the Windows platform that work great with only the touch screen still VASTLY outnumber the "apps" available for the iPad that work great with only the touch screen.
Re:Could have been worse (Score:5, Interesting)
In terms of sheer numbers, I'd guess you are right: more Win32 applications have been written since 1995 or so than there are apps for iOS. Especially if you include in-house software.
In terms of applications to do something most people want to do, which is a subjective measure I admit, iOS may have the lead. Particularly so if you look for software that's optimized for tablet use: there are a lot of very capable Windows programs which are rather less usable on a tablet than with a physical keyboard and mouse, whereas iOS apps are all designed around touchscreen use.
For example, I've been looking for a map program (similar to Google Maps) that runs on a handheld Windows 7 PC with attached GPS. It's surprising how few choices there are that do the basic function of showing your GPS position on a map, and aren't some crusty thing last updated in 2004. True, if I included Windows 8 "Metro" apps there would be a wider choice, but still it is dwarfed by what you get on Android or iOS. (FTR - in the end I went with Anquet Maps for hiking maps and Mapfactor PC-Navigator for city use.)
Re: (Score:2)
That's like the argument that people use for why they don't have Photoshop or XYZ Product for Linux... I have it and it is of tremendous value to me, but I can't use it to it's potential
Re: (Score:2)
Re:Could have been worse (Score:5, Insightful)
It hands down beats the Ipad in lots of areas except for the apps.
I think this sort of thinking misses what has made Apple successful over the years. Techies keep worrying about whether a device beats another in terms of functionality, and meanwhile Apple focuses on usability. Yes, having a full desktop OS running on a tablet allows you to do more, but Windows 8 is a mess of an OS. Yes, Windows 8.1 improves the mess a bit, but it's still a mess.
At least, that's been my experience. Using Windows 8 on a desktop, I'm thinking, "Well it would be pretty good if they got rid of all this touch-interface crap. It's confusing and useless." Using Windows 8 on a tablet, I'm thinking, "The tablet UI could use a little work because it's a little too confusing. It's great that I can run desktop stuff, but for that stuff, I'd probably be better off with a laptop." Using an iPad? I'm probably not thinking much about the features and interface, because it's pretty clear what the device is, what it does, and how to use it.
Re:Could have been worse (Score:5, Interesting)
Except it's close to 2X the price of the ipad. That tends to blow it up hard.
And honestly the Surface is not the only game in town, Fujitsu Stylistic has a better build quality and honestly is a far more mature tablet PC platform.
Re: (Score:2)
Re:nfl forced to use surface (Score:5, Informative)
Given a choice, they'd still be using iPads.
This is the first season that any electronic device could be used by coaches and players during an NFL game. They weren't using iPads before...they were using steno pads.
Re: (Score:2)
Re: (Score:2)
Re: (Score:2)
Re: (Score:3)
It's fucking hilarious.
Re: (Score:3)
It's the humor. You don't see the humor in a hideously expensive tablet computer by Microsoft being used as a stand for an Apple iPad? Turn in your geek badge right now.
Re:I have an idea (Score:5, Insightful)
Physical media is a pain in the ass.
Re: (Score:2)
Re: (Score:3)
IQ test != IT savviness
Most people probably have no idea what a MicroSD and would probably want to steer clear of it. (A micro sexual disease??? Is that like Ebola???)
Re: (Score:3)
You know what I'd like to see? An IQ test of anyone who uses Apple products all the time and an IQ test of people who use anything else. Because an intelligent person would use both and really before even powering it on, the micro SD slot would make it a clear winner.
Maybe different people have different preferences. I don't care about the micro SD slot at all, but I do care that the iPad is not open. I care enough about that to only use a computer than runs on a Forth machine [wikipedia.org] if I need to.
So once again, different people care about different things. To some, the micro SD slot doesn't matter.
Re: (Score:2)
How is it that Microsoft marketing can screw things up so consistently?
It's not microsoft's fault. If they want greater adoption, donate them to the schools. If they want
greater publicity, donate them to newscasters (which is what they did). The problem is that if
you give 100s of devices away then yes more people will use them but people will still use other
devices too unless you actually ban all other devices. There are two photos. How many photos
are there of just the surface or just an ipad? You're never going to get 100% of people to like and
use your product. Yes, i
Re:Ha Ha Ha humorous (Score:4, Interesting)
The summary isn't even correct. The Surfaces were there for advertising only. Sure the hosts had a choice to use whatever they wanted but the Microsoft product had to be on display. The real screwup was by the advertising managers who agreed to the deal.
Re: (Score:2)
Re: (Score:2)
I'll bet they had an exclusivity deal. Now they need to decide how they're going to approach the contract violation issue.