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Businesses Apple

3 Years In, a "B" For Tim Cook's Performance at Apple 90

Cult of Mac has taken a look at the three years since Tim Cook began his job as Apple's CEO, and rates him a "solid B." Cook might be neither as charismatic or volatile as Steve Jobs was, but he's made some interesting moves and statements. One factor (an area in which Cult of Mac gives Cook an A) is employee happiness, something for which Jobs was not always known: Cook’s highest “grade” on this hypothetical report card may come from Apple employees. Though the lanky 53-year-old is reportedly short on small talk, his people skills have earned him a 93 percent approval rating from a sampling of almost 2,000 people who work at Apple on website Glass Door, where anonymous employees can rate their satisfaction with the overall work environment as well as give thumbs up or down for the CEO.
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3 Years In, a "B" For Tim Cook's Performance at Apple

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  • by rolfwind ( 528248 ) on Sunday August 24, 2014 @06:11PM (#47743875)

    I agree. Apple still is coasting on Steve Job's risks. Coasting is fine in a stactic market, not in one full with change.

    What happened to AppleTV? Oh, netflix and amazon and rokubox all claimed that pie because Apple was too stodgy to move on it.

    Steve Jobs took chances. Where does Tim Cooke take chances? All I see is him betting on sure things and doing things for good PR.

    Apple is the new Sony of the 90s. What happens when the tablet market is saturated and declines? What happens if major phone networks start allowing people to bring their existing phones and getting a discount, breaking the 2 year upgrade cycle?

  • by guruevi ( 827432 ) <`moc.stiucricve' `ta' `ive'> on Sunday August 24, 2014 @06:40PM (#47744017) Homepage

    AppleTV is alive and well. It's a piece of hardware like the Roku. As far as digital receivers go, AppleTV is the largest segment in the market and at 56% market share it's eclipsing all of it's competitors (Roku, Boxee, ChromeCast). The reason is simple, it offers everything I need and more and is truly plug and play (unlike either Boxee or Chrome) and doesn't nickel-and-dime the customer for channels like Roku does.

    Apple never got into streaming movies/TV shows due to licensing costs. Netflix came way before Apple started doing movies on iTunes and Apple is happy to provide the device Netflix runs on.

No problem is so large it can't be fit in somewhere.