Apple Confirms Purchase of Beats For $3 Billion 188
SimonTheSoundMan writes: "Apple has confirmed it will buy Beats Electronics and Beats Music for $3 billion. Apple will make the purchase using $2.6 billion in cash and $400 million in stock. An important part of the acquisition for Apple is absorbing the Beats subscription streaming service, even though it only has about 110k users. The Beats brand will remain intact, and will continue to sell headphones. "
I dislike Beats... (Score:5, Funny)
...but I appreciate what their marketing team has done for the rest of the headphone industry...
At last Dre has enough money to go back to school (Score:5, Funny)
Re:Apple has now jumped the shark (Score:5, Funny)
Hype.
Apple used to be good at making it.
Then Jobs died.
Now they have to buy it.