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Earth Power Apple News

Apple: 75% of Our World Wide Power Needs Now Come From Renewable Power Sources 262

skade88 writes "Apple now owns and runs enough renewable energy power plants that 75% of their world wide power needs come from renewable sources such as wind, solar, geothermal and hydro. From the Apple Blog Post: 'Our investments are paying off. We've already achieved 100 percent renewable energy at all of our data centers, at our facilities in Austin, Elk Grove, Cork, and Munich, and at our Infinite Loop campus in Cupertino. And for all of Apple's corporate facilities worldwide, we're at 75 percent, and we expect that number to grow as the amount of renewable energy available to us increases. We won't stop working until we achieve 100 percent throughout Apple.'"
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Apple: 75% of Our World Wide Power Needs Now Come From Renewable Power Sources

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  • New tags (Score:2, Interesting)

    by arielCo ( 995647 ) on Friday March 22, 2013 @09:15AM (#43245549)

    It's already clear that they conveniently left out all manufacturing/storage facilities, as if subcontracting made them not responsible. And of course, they don't use conflict minerals, their workers work 8-hour shifts in comfy offices ... you get the idea.

    Now I need a new tag for this PR BS.

  • by IndustrialComplex ( 975015 ) on Friday March 22, 2013 @10:00AM (#43245993)

    Much like the term 'All-Natural', Renewable doesn't mean much.

    The term causes the mind to think of things like 'Solar, Wind, Water, Geothermal', but the reality is that Renewable also means: "BioDiesel, Wood, Ethanol, Methane"

    My point is, that there are many polluting, but renewable sources. I don't mean to imply that making sure our energy supply is sustainable is a bad thing, not at all, but just a reminder to keep an eye out for the marketing angle companies use when they use the term 'Renewable'.

    People hear 'clean, green, healthy, responsible' when a company says they are renewable, but the honest truth is that a company could be powered by 100% Renewable Sources by burning pine trees in a 100 year old 30% efficiency furnace.

    A previous company of mine recently converted their entire energy supply to renewable sources, generation was performed on site. The source was sawdust from the local saw mills. (However, it was actually a good move, because their system was actually a new high efficiency process they wanted to showcase, and by purchasing from the local sawmills, they helped support the community in a very direct fashion)

  • by pablo_max ( 626328 ) on Friday March 22, 2013 @10:11AM (#43246117)

    Really though, what do they mean? I did not see where they define what they consider renewable.
    After all, coal and oil are also renewable, given enough time.

  • Re:So much hatred (Score:4, Interesting)

    by SuperKendall ( 25149 ) on Friday March 22, 2013 @10:47AM (#43246513)

    Someone who does something for the right reasons doesn't need to go around tooting their own horn, nor would they spin it.

    Why wouldn't you if you thought you could also get other companies to follow suit? Then it has a real benefit beyond horn-tooting.

    Also consider whether this supposedly 'good' behavior

    Only an Apple Hater could label the desire to have cleaner sources of energy as "supposedly" good.

    The simple truth is that for people like you it is not possible for Apple to do anything good at all, you will argue that anything they are doing is bad no matter how painfully obvious it is that you are wrong.

    I'll let you have the last response as I don't care to see what kind of shovel you use to dig your hole deeper, nor what brand of shoe you choose to stuff in your mouth next.

Logic is the chastity belt of the mind!