SternisheFan writes with an excerpt as carried by CNET of former Apple design chief Hartmut Esslinger's upcoming book, titled Design Forward: Creative Strategies for Sustainable Change. Writing of Steve Job's integration of design as an essential element across the company as a whole, Esslinger says: "The company's [then] CEO, Michael Scott, had created different business divisions for each product line, including accessories such as monitors and memory drives. Each division had its own head of design and developed its products the way it wanted to. As a result, Apple's products shared little in the way of a common design language or overall synthesis In essence, bad design was both the symptom and a contributing cause of Apple's corporate disease. Steve's desire to end the disjoined approach gave birth to a strategic design project that would revolutionize Apple's brand and product lines, change the trajectory of the company's future, and eventually redefine the way the world thinks about and uses consumer electronics and communication technologies." CNET shows off a few of those old designs (many of them appearing unsurprisingly fresh), but for much more of them see these images at designboom.
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