daria42 writes "Steve Jobs might not be around any more to enforce some of Apple's stricter policies, but that doesn't mean the company is letting it all hang loose. Overnight the U.K. company which produces a speech recognition app called Evi, which mimics many of the functions of Apple's Siri, confirmed Apple had approached his company letting it know that Evi was being reviewed for possible breaches of Apple's App Store policies. The reason? A clause in the policy which bans apps too similar to Apple's existing software. It does appear to matter to Apple that Siri doesn't function that well in the U.K., because of a lack of good localisation." Supposedly Evi will be continue to be allowed on iOS if it alters its interface to be dissimilar enough from Siri to placate Apple.