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Apple Plans New Spaceship-like Campus 279

itwbennett has a story that might answer the question of what Apple is doing with the billions they have in the bank. "Apple CEO Steve Jobs on Tuesday presented plans for a new Apple campus to the Cupertino City Council. The office building will look 'a little like a spaceship landed,' said Jobs. It will also be just 4 stories tall, is big enough to house all 12,000 Apple employees (with room for growth), and will generate its own energy." Keep reading to see the riveting town council meeting.

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Apple Plans New Spaceship-like Campus

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  • by elrous0 ( 869638 ) * on Wednesday June 08, 2011 @10:46AM (#36374950)

    Why do I have a feeling that the Steve Jobs story is going to end with him and a large number of followers drinking arsenic-laced kool-aid in an effort to travel to the alien home planet of Klatlun?

  • makes sense (Score:4, Insightful)

    by satsuke ( 263225 ) on Wednesday June 08, 2011 @11:01AM (#36375160)

    I won't comment on the aesthetics of the building, but it seems a no brainer for a company like Apple to build a thoroughly modern building like this.

    At least I don't see Apple going out of business anytime soon and they can practically write a check for the whole thing. The money being an opportunity cost that will pay back over the longer term with less building energy costs and having everyone in one place / no lease costs for other locations.

    Only downside might be if they ever did need to sell it or lease space to others in the future. (this doesn't seem structured like say the Sprint Nextel campus in Overland Park Kansas .. where the buildings were restructured for other companies use after the original occupant didn't need them anymore for various reasons.

  • Anti-Apple cult (Score:0, Insightful)

    by Anonymous Coward on Wednesday June 08, 2011 @11:06AM (#36375216)

    The anti-Apple cult, especially here on Slashdot, is far more virulent than anything you get out of Apple supporters.

    Posting anonymously to save my karma.

  • by Candid88 ( 1292486 ) on Wednesday June 08, 2011 @11:16AM (#36375362)

    Looks very nice with the stunning scenery of a forest. Really brings out the building. As we all know though, in reality the scenery of such designs usually gets switched from the beautiful parklands, lakes or forest in to a giant car park with a tree and a puddle in the corner.

    It's the surroundings which make a good building into an amazing design, and it's the surroundings which most often fail new builds.

    Hopefully Apple can get it right.

  • by hey! ( 33014 ) on Wednesday June 08, 2011 @12:06PM (#36376066) Homepage Journal

    Usually when a company announces plans for a whizbang new campus, it's bad news for the stockholders.

    I have a friend who many years ago worked for a high tech company that planned a beautiful new Utopian campus. For various reasons they were forced to reduce the size of the project. They decided to house management and marketing at the luxurious new campus and stick the engineers miles away in a big box full of cubicles. As for the engineers, keeping management and marketing out of their hair on a day to day basis easily made up for having to work in a giant cubicle farm. The downside was that management lost touch and began demanding silly things and not taking engineering advice seriously. The subsequent poor performance of the company turned the showcase campus into an expensive fiasco. The campus was abandoned a few years later when the company was forced to sell out to a competitor.

    It sounds like Apple is doing the opposite here, bringing people who have to work together in a very nice environment. I'll bet there'll be ideas generated and knowledge transferred on strolls through this campus that wouldn't have happened in a formal meeting that required a drive across town. This really looks like a case for what architects often claim but seldom achieve: making buildings that work for the people who use them.

  • Pollution! (Score:4, Insightful)

    by tnk1 ( 899206 ) on Wednesday June 08, 2011 @12:21PM (#36376240)

    I hope they have done an environmental impact report for all of the Smug they will be adding to the atmosphere.

  • by EraserMouseMan ( 847479 ) on Wednesday June 08, 2011 @01:28PM (#36377154)
    If that's your feeling you've been drinking too much kool-aid.
  • by sammy baby ( 14909 ) on Wednesday June 08, 2011 @02:06PM (#36377788) Journal

    You say that now, but wait until that building actually takes off.

    Unfortunately, they won't be able to untether it from the ground, as they won't have rolled out over-the-air syncing to it before their liftoff date.

"In my opinion, Richard Stallman wouldn't recognise terrorism if it came up and bit him on his Internet." -- Ross M. Greenberg