Apple Causes Religious Reaction In Brains of Fans

satuon writes "In a recently screened BBC documentary called 'Secrets of the Superbrands', UK neuroscientists found that the brains of Apple fans are stimulated by images of Apple products in the same areas as those triggered by religious imagery in a person of faith. According to the scientists, this suggests that the big tech brands have harnessed, or exploit, the brain areas that have evolved to process religion."

It's a cult.

[MaWeiTao]

I think it's simply human nature. An individual who doesn't have religion inevitably creates something to fill that space. So you get celebrity and idol worship and the adulation of lifestyle brands.

Having worked in design for well over a decade I've come across countless Apple fanatics. Although fervor has dampened a bit in recent years, the switch to Intel processors and Apple having becomes largely mainstream playing significant parts in that. Not to discount what Apple has been able to do, but routinely Apple gets all the credit for things others have been doing for years.

The way I've seen some people idolize Steve Jobs is downright embarrassing. I've seen people use his portrait as a desktop background. Every time a new product comes along the rumors start flying about how it works and how it's built. I've heard some outrageous claims over the years.

The thing that I never expected was that this level of fanaticism would infect the mainstream. The big irony is that for many people, particular college kids from what I've seen, continue to see Apple as representative of some kind of counter-culture. I wonder how these people would feel if they say who's on Apple's board of directors. It doesn't get more mainstream than Apple. I'm sure they'd find a way to rationalize it all.

I've always thought Apple has a great marketing machine. But really, their job is made unbelievably easy thanks to all the fanatics.

Re:..brain regions which evolved to process religi

[TheRaven64]

There have been evolutionary pressures towards religion for a long time. Religion lets you accept things without needing to understand them. For example, a religion can say 'don't eat pork' and the followers will avoid pork without questioning. Since pigs and humans are biologically similar, it's very easy for diseases to jump the species barrier, so a population that avoids eating pig is more likely to survive than one that eats pig (especially with the uneven cooking you get from primitive fire-based cooking). Another religion says 'don't eat green plants', but we don't hear about that one because all of its followers died. Similarly, the religion talks about the divine right of kings, and so the society becomes more cohesive and people are willing to die to protect it - this society is capable of exterminating societies based on self interest, so there is a survival benefit for genes that encourage people to join such a society.

Re:Political discussions do the same thing

[Deviate_X]

Like Politics and religion, computing has degenerated into one of those dangerous topics that can damage carreers and friendships. You just dont want to bring it up in real life conversation.

Re:Apple Stores

[flappinbooger]

I was at the apple store in Sacramento CA and I struck up a conversation with one of their door people, who by the way was bizarrely gender-neutral.

I said I was involved in IT and PC's and asked about their repair desk and how it was different.

They said that the priority #1 of the help desk personnel is to ensure the well-being of the customer. Make sure they are happy, not stressed, calmed, not worried about the damaged product.

The well-being of the customer paramount over actually fixing the product.

Huh. Makes sense.

Re:Apple Stores

[PoopMonkey]

Atheism says there is no god. Religions say there is. Simply not believing in a god figure is not atheism. That's just not being religious. Atheism is a belief structure just like religions. You believe there is no god. It's as equally unprovable as the religious stance that there is. I don't give a shit either way, and I'd say even that could qualify as a religious belief. Maybe there is a god, maybe there's not. I don't care.

Re:Apple Stores

[CosaNostra Pizza Inc]

Atheism is as much a religion as not-stamp-collecting is a hobby. Atheism is a lack of belief and for many atheists, its more an acknowledgement of science. When Atheists refer to "God", they are usually talking about the supernatural God of Abraham shared by both the New Testament, Old Testament and K'uran but it refers to any supernatural God of any religion.

Re:Apple Stores

[Bongo]

Yes it is called architecture and design. It says, these products are clean, modern, convenient. And the main point about the layout is that each table invites you to go over and look at stuff and play with stuff. That's why there's so much space. That's why Regent Street has a wide open space when you enter -- it is a breath of air from the busy street.

Honestly, it is like geeks find design and aesthetics to be an affront to their sensibilities or something. And yet, do people sneer at beautifully designed sports cars? Beautiful women?

The key is this: yes you can make the store temple like, advertise humanistic values, a clean aesthetic. That's to get you to come in. But if what's on the tables is shit and non functional, people WILL leave. Great packaging can't make up for crappy functionality. People leave in a heartbeat.