News Corp. and Apple Unveil The Daily

RedEaredSlider writes "The Daily, the digital publication designed specifically for Apple's iPad, is now available on the App Store. The publication's launch came during a press event at New York's Guggenheim Museum. News Corp. CEO Rupert Murdoch and Apple Vice President of Internet Services Eddy Cue were joined by The Daily's Editor-in-Chief Jesse Angelo. The Daily, which copies the look and feel of a newspaper or magazine, is aimed at embracing the multimedia capabilities of Apple's iPad. Rupert Murdoch said that The Daily offers 'unthinkable innovations' to the world of publishing."

Re:Evil reaches the iPad

[fuzzyfuzzyfungus]

They didn't actually want to; but what they needed from News Corp cannot be bought with mere money...

Here is what is really going on: News Corp has a problem: its congenital inability to appeal to anybody under 45 who isn't to the right of Rush Limbaugh. Apple also has a problem: its charismatic overlord is dying.

Now here is where they synergy comes in: Given the fact that Rupert Murdoch has managed to maintain an unnatural state of demi-life since approximately 1347(incidentally, the year the Black Death reached Europe. Coincidence? We report, you decide.), New Corp obviously possesses the knowledge of dark Necromacy that Apple's board needs in order to preserve their most valued corporate asset in near-perpetuity. Apple, for their part, possesses a nigh-hypnotic power over the consumer segments that News Corp cannot reach.

Now you see the real bargain being made here...

new slogans

[blair1q]

"We've got a paranoid delusion for that."

"We decide. You download."