How Apple Orchestrates Controlled Leaks, and Why 195
Lanxon writes "'I was a Senior Marketing Manager at Apple and I was instructed to do some controlled leaks,' confesses John Martellaro. Monday's article at the Wall Street Journal, which provided confirmation of an Apple tablet device, had all the earmarks of a controlled leak. Here's how Apple does it. Often Apple has a need to let information out, unofficially. The company has been doing that for years, and it helps preserve Apple's consistent, official reputation for never talking about unreleased products. The way it works is that a senior exec will come in and say, 'We need to release this specific information. John, do you have a trusted friend at a major outlet? If so, call him/her and have a conversation. Idly mention this information and suggest that if it were published, that would be nice. No e-mails!'"
Another Apple Trick (Score:5, Funny)
So the guy shows up and there's Steve walking along the railroad tracks above Devil's Slough. Well, when the guy approaches him, Steve hands him a cell phone and takes the bottle of liquor. Depending on how much Steve likes the bottle of liquor is how Steve proceeds next. If he likes it, he lets the man realize the cellphone is just an iPhone shell and Steve embraces him as Steve injects him with pentobarbital and gently lets him fall to his death in the slough. Now if Steve doesn't like the bottle, he pulls out his chic white iDesert Eagle and puts one in the back of each of the guy's legs gangland style. Then he usually taunts and complains about the bottle the guy brought him before roundhousing him to the head off the railroad tracks. He usually finishes it with a really bad hollywood-esque pun (ex. "consider your employment terminated!") and holds the gun sideways to look badass. Either way the guy just becomes a faceless statistic of people who drank too much at a bar and were mugged on their way home. And since it was a 'controlled leak' no one knows about it.
It's all true. Reiser tried but failed to open source the model. And that time Jobs looked cancer thin? He had actually just gotten back from a two week stint in Devil's Slough after a botched termination turned into a Most Dangerous Game where the hunter became the hunted.
Is this before or after... (Score:2, Funny)
you purchased more Apple stock?
Re:Another Apple Trick (Score:2, Funny)
Re:Still waiting... (Score:5, Funny)
I will need some help with this. (Score:5, Funny)
All we need to do is create a leak for a fictional (but desirable) product. Slowly release blurry mock-ups and specs. Start a few rumors here and there. Then (as long as everyone stays positive) we let Apple deal with the actual implementation.
I'm awaiting my DRM-free ireader. (Apple, you can do it so much better)
Re:duh? (Score:5, Funny)
Re:More like applie (Score:5, Funny)
It's great how much bigger companies do this, here's a transcript I recorded recently:
for(;;) {
Informant Exec: So online mag, this is totally off the record, but we're thinking about cloning something Apple is doing.
Online Mag: O RLY?
Informant Exec: Yeah, it's going to totally fucking kill Apple.
Online Mag: Wow, that sounds amazing, what is is?
Informant Exec: It's kind of like the iPhone only much more innovative
Online Mag: Sounds like it's really going to change the market, any other projects you're working on?
Information Exec: Yeah, we're also talking about cloning some stuff Google is doing.
Online Mag: O RLY?
Informant Exec: Yeah, it's going to totally fucking kill Google.
Online Mag: Wow, that sounds amazing, what is is?
Informant Exec: It's kind of like Google search only much more innovative
Online Mag: Sounds like it's really going to change the market, any other projects you're working on?
}
Re:Still waiting... (Score:3, Funny)
If they were released during the winter i'd say that is the dance you do to keep warm waiting outside in line to buy one.
It's a swipe to the right
type in that PIN
search for your app (there's one for that)
let the fun begin
It's the iPhone Shuffle
Re:duh? (Score:1, Funny)
Don't forget in every coffee shop, community college, and Arts buildings of many universities around the world.
Re:duh? (Score:0, Funny)
I have a MacBook Pro, jerk.
MacBooks are for wanna-bes.
Re:duh? (Score:2, Funny)
I'm caressing my iphone at an oxygen bar, you insensitive clod.
News just in.. (Score:4, Funny)
Bears: Wanton woodland defeacation shock
Pope: Catholic?
Re:Still waiting... (Score:5, Funny)
Re:duh? (Score:2, Funny)
At least when Apple announces anything, you know you can order it from the Apple store the next day.
The iPhone was announced on January 9, 2007. It went on sale on June 29, 2007.
But hey, don't let a little thing like reality get in the way of your faith.
Re:Still waiting... (Score:3, Funny)
Faith (Score:2, Funny)
Re:Still waiting... (Score:4, Funny)
You mean the phone with one button that dials a random number in your phonebook?