Ant writes "Steve Jobs is the chief executive of two of the most powerful technology brands in the world: Apple and Pixar. But what motivates him? And how does he choose a new washing machine? An article in the Independent explores this much loved and much hated man." From the article: "Alan Deutschmann, a journalist who researched Jobs's middle years for a biography called The Second Coming of Steve Jobs, believes he displays two personalities in his dealings with people: Good Steve and Bad Steve. The Good side is charming, and can make people believe almost anything; that's the side on public view at the rock-star product launches. He's been said to have a 'reality distortion field' - by a mixture of charm and exaggeration, he can make you believe pretty much anything."