bonch writes "A Time Magazine article on the behind-the-scenes development of the iPod nano reveals that development work began just nine months ago, when the iPod mini was still a top-seller. Every internal component was redesigned and packed into every millimeter of the space inside. Famed Apple designer Jonathan Ives spent months on the tiniest of details, like the laser-etching of the logo and the roughness of the clickwheel compared to the smoothness of the rest of the exterior. 'I know you're not going to consciously find these details particularly appealing," says Ives, 'but I think it's the fact that we've worried about all of them that makes the product so precious.'"
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