Newspapers Back Apple Bloggers 374
puke76 writes "Remember the bloggers being sued by Apple? Well now they've attracted the attention and support of some major newspapers. There's a story over at BBC. The newspapers are arguing that journalism sources should be protected. Can we blog without legal repercussions?" From the article: "Recent corporate scandals involving WorldCom, Enron and the tobacco industry all undoubtedly involved the reporting of information that the companies involved would have preferred to remain unknown to the public..."
Public Interest? (Score:5, Insightful)
From the article:
Now, IANAL, granted, but I'm having a hard time understanding how leaking trade secrets about a company's upcoming product could be construed to be 'in the public's interest', and thus merit this sort of protection.
Also from the article:
This is cute...likening Apple to WorldCom, Enron (trying to cover up massive accounting scandals), and the tobacco industry (trying to pretend they believe tobacco is not a deadly drug), to Apple (trying to protect its trade secrets and intellectual property).
Now, don't get me wrong...I'm all about the free speech...but this sort of thing simply doesn't deserve the same sort of protection that journalists receive. If it is granted that protection, then all legitimate journalism is weakened as a result, and we may ultimately see a decline in our right to free speech, rather than an increase.
Re:Public Interest? (Score:3, Insightful)
Re:Public Interest? (Score:4, Informative)
What about speech that isn't protected now?
There has to be some arbiter.
And in your model, anyone could break their contractual agreements freely without fear of any discipline or reprisal simply by leaking to any web site.
Re:Public Interest? (Score:5, Informative)
Uh, it's not the company. It's the court that already decided that the web sites have to reveal the information.
They already do, doh! You could take some secrets of your company, go to a cybercafe, enter an anonimizing proxy and upload the data to your favorite website. All of this without getting caught.
Apple is still entitled to any and all information that relates to how the web sites came into this information. And if that means finding out that it was sent from a cafe in San Jose at 7:14 pm on Tuesday night, then that's all it is. But they're still entitled to it.
NO - It is the COMPANY's responsibility to ensure the data isn't leaked in the first place.
Yeah. And they do that, dumbass, by having their employees agree contractually in good faith to not leak their fucking information, and punishing them if they do!
And the Apple blogger in question didn't expose anything that would actually *harm* the company (like publishing some blueprints or source code). He just published A COUPLE OF ROUMORS, come on.
Um, no. He didn't. He published very specific information that was only known internally to LIMITED numbers of people within Apple. There were also artist renditions and specifications involved (re: Asteroid), and they also published clear and specific information about the Mac mini. Apple picked one thing, but they're concerned about all of it. And under the Uniform Trade Secrets Act, even journalists are not protected.
In other words, you're completely wrong, but nice try.
Re:Public Interest? (Score:5, Informative)
In fact, if people could be bothered to read Judge Kleinberg's ruling, they'd find that at least one of the sites involved posted exact copies of presentation slides which were clearly watermarked "APPLE CONFIDENTIAL."
In other words, Apple had already made enough of a case regarding where this information had come from in order for the Judge to allow discovery to go forward.
Re:Public Interest? (Score:3, Insightful)
I think slides that say Apple Confidential on them would be evidence enough. In fact the courts found them to be evidence enough. But this is slashdot, why would I expect someone to actually READ the ruling and the facts [daringfireball.net]
Re:Public Interest? (Score:3, Insightful)
No company (including Apple) has the ability to BIG-BROTHER-type monitoring over all the people who have access to internal information. That's why NDAs were created in the first place. If you leak against a NDA, you're violating a contract, period.
Legal documents that require participants to remain silent are not protected by free-speech. If you insist on leaking, don't sign it. If you agree to NDA, and you pu
Re:Public Interest? (Score:3, Insightful)
Yes, but NOT the company in question!
That's why they had to go to court. You know, with a judge.
NO - It is the COMPANY's responsibility to ensure the data isn't leaked in the first place.
And they do that by requiring people to sign legaly binding agreements. Why can you not understand this?
And the Apple blogger in question didn't expose anything that would actually *harm* the company (like publishing some blueprints or source code).
Oh, so now *you* get to be the ar
Re:Public Interest? (Score:3, Insightful)
Re:Public Interest? (Score:2)
I gree with you. Apple was trying to find thier mole in the works. This actualy borders industrial espionage. Apple has a right to keep this secrete as long as possible so that competitors don't have a way to develope a comepting stratigy.
If however, some other juicy tidbit was released like "to make them affordab
Re:Public Interest? (Score:4, Informative)
Re:Public Interest? (Score:2)
Re:Some else's rights to what? (Score:3, Interesting)
Nixon didn't have a right to privacy when he ventured into the open market of the presidency and violates some laws to get there. He had an expectation of privacy but no right.
You don't have a right to travel in any lane of trafic. What you have is a privilage to do so if it is availible. Someone else driving there doesn't inpead any rights. It hampers your expectation of being able to do so.
Jim Dunne, I'm not sure who he is but you m
Re:Public Interest? (Score:2)
Re:Public Interest? (Score:2)
Part of those laws allow for things like NDA's and the like. The violation of which is the core of this whole issue.
The question is, does the title of "journalist" make those laws inapplicable to you. Any sort of title making anyone above any laws seems fairly undemocratic to me.
Re:Public Interest? (Score:4, Insightful)
At the same time, because the United States (likes to think that it) respects the freedom of the press, there are protections laid out for journalists.
Noteably, there exists a kind of confidentiality between a journalist and his sources. A similar confidentiality exists between a doctor and patients, and between a religious officials and their parishoners.
There exist some professions that rely on the trusted exchange of information between two individuals. We protect journalists because, were we to force them to give up sources, we would effectively silence any critical ideas. This is fundamentaly not what is meant by freedom of speech.
Sure, Apple has a case against the people that leaked information. It doesn't have any buisness trying to extricate their names from the blogers in question. What is told to a journalist remains in strictist confidance. The Pentagon Papers are a perfect example of why.
Blogger == Journalist? Y/N (Score:2)
And, if so, does the title of "blogger" also make one a journalist?
For my nickel, that's the issue with legs in this little fracas. If bloggers have all the rights and freedoms traditionally afforded journalists, do they have the attendant responsibilities as well? And if so, who is in charge of telling them exactly what those are? Moreover, if a blogger has all the freedoms and none of the responsibilities of a journa
Re:Public Interest? (Score:2)
Consider the company that Apple keeps. (Score:2)
Apple chose the RIAA as a bedfellow, and has adopted their tactics.
If news of new technology leaked about an IBM or Intel technology, I doubt that we'd see lawsuits. Apple is very quick on this trigger, and the news media might just be able to convince the judiciary to see it this way.
I don't really understand Apple's rabid lust for secrecy. It is my earnest hope that their product lines suffer until they get out of the business of suing their customers.
They can keep their Tiger, thanks.
Re:Consider the company that Apple keeps. (Score:2)
Now say that you are the CEO of a company and one of your employees was leaking trade secrets to a blogger. Now what if that leaked information could give your competitors an unfair advantage and allow them to get out a cheap knock off to the market before you could. What would you do? Would you not want to find out who was
As Steve Jobs, I would... (Score:2)
...politely invite the journalists to my office (paying their expenses).
I would then politely ask to communicate with the leaker. I would promise no penalties in exchange for this.
Is it more important for Apple to punish or to understand and improve the process that failed to keep their secrets? The leak was not Apple's fault, but the process was.
In all things in life, just because you can do something doesn't mean that you should. Corporate titans that trample individuals who cross them at every oppo
Re:Consider the company that Apple keeps. (Score:3, Funny)
Freudian slip?
Re:Public Interest? (Score:3, Insightful)
Re:Public Interest?-Judge spoke. (Score:2)
Well, seeing as how he's a judge, I doubt he's either misguided or poor.
Judges generally gain their position because they develop a reputation for wisdom and good-judgement...at any rate, I'm inclined to weigh his opinion more favorably than yours.
Also, I hear judges are paid fairly well, so it's not likely he's poor.
Whether or not he is 'old', or a 'man'...I don't have this information.
You get to claim nothing is free speech as
Re:Public Interest? (Score:3, Interesting)
Re:Public Interest? (Score:2)
The person who leaked Apple's secrets isn't TradeSecret. TradeSecret is just reporting rumors it gets from its sources .. the SOURCE--i.e. the Apple employee who leaked the secrets--is the one who should be fired/being sued/etc.
What's at issue is whether or not TradeSecret is answerable to Apple as to who their sources are. Like it or not, TradeSecret IS a publication and therefore is protected under the first amendment, and imho have no legal responsibility to divulge its sources to any entity, private o
Re:Public Interest? (Score:5, Insightful)
Re:Public Interest? (Score:2)
Thanks now I can go back to cracking Windows without fear. Can I use your idea in front of a judge just in case?
Apple went after ThinkSecret precisely because someone broke their NDA. That is illegal behavior. If the ThinkSecret guy told Apple part of what he knew(say this username that logs in from this IP) this never would of went to court. Apple isn't out to ruin this kid just to f
Re:Public Interest? (Score:3, Insightful)
Note to journalists. If it says "Apple Confidential" DON"T PUBLISH IT.
Re:Public Interest? (Score:2)
Now, IANAL, granted, but I'm having a hard time understanding how leaking trade secrets about a company's upcoming product could be construed to be 'in the public's interest', and thus merit this sort of protection.
And anyway, in this case the Judge ruled that Thinksecrets leak was 'a matter that attracts the interest of the public' and not a 'within the public interest' which were two different things.
Re:Public Interest? (Score:2)
If you don't think that the Tobacco industry's knowledge that it's product killed people was a "trade secret" than I don't know what is.
The one who committed the damage here was the one who talked to the blogger not the blogger.
Re:Public Interest? (Score:2)
My point is that "legitimate" journalism is not weakened by protections of borderline journalism, if anything it is strengthened by having had the boundries moved that much further out.
Re:Public Interest? (Score:2)
If you somehow think corporate America should have greater protections when it comes to guarding its secrets than Joe Smith down the street does, then the problem isn't Apple, the empl
Re:Public Interest? (Score:2, Insightful)
So thats exactly what they were trying to do. Punish the employee.
Re:Public Interest? (Score:2)
1) If someone discloses trade secrets to you, can you be subpoenaed? The answer here, is obviously yes, though I would argue that you also have a fifth amendment right to remain silent (as some over zealous prosecutor might make an arguement for conspiracy to commit fraud). In the context of this question, whether someone is a journalist or not is irrelevant.
2) Does a journalist have a right to protect their sources, and what is the
Re:Public Interest? (Score:2)
Re:Public Interest? (Score:3, Informative)
Illegal behavior is explicitly not covered by the act.
Where does it stop? (Score:5, Interesting)
Suppose someone writes a trade secret in an anonymous Slashdot story submission? In an anonymous Slashdot comment? In a LiveJournal entry? In a Slashdot journal entry?
Should these all be protected under the guise of journalism?
The Internet blurs the line between professional journalism and amateur writing, which is one of the great things about the new levels of communication that is available to anyone able to get online.
This case can hold the precedence to start the "slippery slope" of protecting anything written online. While this might sound like a wonderful idea to the "Information wants to be free" crowd, I see it as being very dangerous.
This case is a bad test of the "bloggers as journalists" question anyway. Had a paper newspaper done the exact same thing, the law would not protect the paper either. ThinkSecret knowingly asked someone to disclose a trade secret, and then knowingly published this "secret" for no reason other than to publish it (and maybe reap some ad revenue).
Answer came from the judge (Score:5, Informative)
The judge in the case rightly realized that, and didn't fall victim to the cries that this was a case of "blogger's rights" or any of that other shit. The judge realized that bloggers *can indeed* be "journalists", but not all bloggers *are* journalists.
The cases should be decided on whether there is a clear and significant public interest. In the case of these web sites, there is most definitely not. Therefore, they are not protected.
Re:Answer came from the judge (Score:2)
Re:Where does it stop? (Score:5, Insightful)
Re:Where does it stop? (Score:3, Insightful)
What is NOT protected are their sources, who are breaking currently in force, legally binding confidentiality agreements to reveal the information, and the fact that the web sites, by publishing said information, also may be in violation of the Uniform Trade Secrets Act, versions of which have been adopted by 45 states including Californ
Re:Where does it stop? (Score:2)
The flip side of that question, though, is that the special status of "journalists" in the US is a consequence of state or local law, or pure custom. A special status for "journalism" in federal law isn't nearly as clear-cut as it's commonly assumed to be.
Re:Where does it stop? (Score:2, Interesting)
However, until the issue is pushed and the courts recognize that blogging is is journalism, it isn't considered journalism and doesn't have any inherent rights.
Re:Where does it stop? (Score:2)
Re:Where does it stop? (Score:2)
Re:Where does it stop? (Score:2)
>>This case is a bad test of the "bloggers as journalists" question anyway. Had a paper newspaper done the exact same thing, the law would not protect the paper either. ThinkSecret knowingly asked someone to disclose a trade secret, and then knowingly published this "secret" for no reason other than to publish it (and maybe reap some ad revenue).
What definition of "blogger" includes Think Secret? And how is Think Secret's request for confidential information diff
Re:Where does it stop? (Score:2)
There is no difference. The amount of money or the amount of people reading a publication is entirely irrelevant to whether or not the publication is a journalistic source. People handing out "zines" on a street corner are only different in terms of quality than those of larger media outlets. Laws that grant corporations privileges should also also apply to the lone citizen voice, or there should be no such privileges at a
Re:Where does it stop? (Score:2)
"The journalist's privilege is not absolute. For example, journalists cannot refuse to disclose information when it relates to a crime."
In this case the crime being a violation of the trade secrets act. The guy leaked internal information broke the law. Therefore, no protection would be granted even if it be decided that thinksecret is a journalism outlet (which in my opin
Re:Where does it stop? (Score:2)
I'd sooner read the comments section of slashdot than another error-riddled BBC technology article.
The Cato Letters [wikipedia.org] were just some guys writing crap down, do you really think the founding fathers wanted THAT illegal?
Re:Where does it stop? (Score:2)
The fact if a real newspaper or a magazine had reported on this same issue apple wouldn't have got nearly as far.
The final question is at the end of the day - are bloggers journalists - and if they aren't, what are they?
Great (Score:3, Insightful)
So now, in their world, all anyone has to do to knowingly break binding contractual confidentiality agreements that they have agreed to in good faith with their employers with no danger whatsoever of being caught, is simply by leaking it to a web site!
No secrets! Power to the people! Down with the the man!
And stuff.
* Cue slashdot chorus singing "That's the companies' problem and they should hire their own investigators to find the leaks" *
An interested public != public interest
Re:Great (Score:2)
Re:Great (Score:2)
The web sites in THIS CASE (i.e., a case that involves information most definitely NOT in the public interest, therefore meaning that the information and its sources are NOT protected, and also that the web site operator is likely in violation of the Uniform Trade Secrets Act by publishing information that can reasonably be believed to have been obtained by the breach of a binding confidentiality agreement) should be compelled to reveal their sources *if they know them*, whic
Re:Great (Score:2)
Re:Great (Score:5, Informative)
It was the judge in this case himself who said it.
Some other worthy observations by Santa Clara County Superior Court Judge James P. Kleinberg:
"Unlike the whistleblower who discloses a health, safety or welfare hazard affecting all, or the government employee who reveals mismanagement or worse by our public officials, [the enthusiast sites] are doing nothing more than feeding the public's insatiable desire for information.[1]
[...]
Defining what is a 'journalist' has become more complicated as the variety of media has expanded. But even if the movants are journalists, this is not the equivalent of a free pass.
[...]
The journalist's privilege is not absolute. For example, journalists cannot refuse to disclose information when it relates to a crime.
[...]
[The information about Apple's unreleased products] is stolen property, just as any physical item, such as a laptop computer containing the same information on its hard drive [or not] would be. The bottom line is there is no exception or exemption in either the [Uniform Trade Secrets Act] or the Penal Code for journalists--however defined--or anyone else.
[...]
The public has had, and continues to have, a profound interest in gossip about Apple. Therefore, it is not surprising that hundreds of thousands of 'hits' on a Web site about Apple have and will happen. But an interested public is not the same as the public interest."
Re:Great (Score:3, Informative)
Re: (Score:2, Insightful)
Re:However (Score:3, Insightful)
Re:However (Score:2)
First Sign that Blogging is Dead (Score:5, Funny)
Just like when grunge died.
Judge's Words, Paraphrased (Score:5, Insightful)
Not surprising, actually. (Score:4, Insightful)
1. It shows they're not "old media" looking to kill "new media" with any chance they're given.
2. It keeps one source of their information coming
Many news stories in the last few years never would have happened were it not for bloggers. The mainstream media made a killing reporting on things that were originally posted on blogs (the Dan Rather document comes to mind as a big example).
Regardless of the legality or morality of the blogger's actions, I see this as a win-win situation for mainstream media.
Wait? (Score:2)
Wait... your using the story Dan Rather ran about Bush as an example of a positive contribution of blogs to the mainstream media?
You do realize the documents were completely fake right?
Since when did the BBC... (Score:5, Interesting)
I actually heard a report on BBC Radio today about Apple's image, which touched upon the whole rumour site issue - they had an interview with the EFF lawyer who defended the sites. The basic point was Apple had slightly tarnished it's "little kid taking on the world" image.
RTFA (Score:2)
BBC is just reporting on the story.
The Difference... (Score:5, Insightful)
Re:The Difference... (Score:2)
Enron, World Con^Hm, big tobacco were hiding dirty business. Apple was trying to keep a new product under wraps until scheduled announcement. These are, um, apples and oranges.
What do expect from newpapers, clear, unbiased, and accurate information?
Re:The Difference... (Score:2)
And is anything they had had been patented, or a registerd copyright, it wasn't really a trade secret.
The difference: illegal activity vs information (Score:5, Insightful)
In the Think Secret case, the issue is whether a journalist (whatever definition you use) can refuse to provide the identity of an individual (or individuals) who provided trade secrets or confidential information about upcoming products.
Even the tobacco guys were more like whistleblowers, as they showed (or tried to show) that Congressional testimony by executives was demonstrably false.
The Think Secret case is nowhere near this, and Apple will most likely succeed. If Think Secret exposed a violation of law somewhere (death rays to be deployed in Cupertino, toxic waste, etc) then maybe they'd have a chance.
But as is, well, Think Secret is toast. They've gotta use better anonymizers, that's all.
Re:The difference: illegal activity vs information (Score:2, Insightful)
The idea, as I understand it, is that Enron, the Pentagon Papers, and suchlike, were all revealing secret information about people acting in a way which was either illegal or immoral. That's illegal in the court-of-law sense, and immoral in either the 'not explicitly covered by --yet obviously going against the general thrust of--
This isn't 1st Ammendment Rights... (Score:5, Insightful)
http://daringfireball.net/2005/03/new_york_time
Now I don't happent to know the legal system in the US all to well, my knowledge of IP law only covers the English system but it's fairly clear that this case has nothing at all to do with freedom of speech. Desperately trying to paint it as such is simply indicative of having no case to answer Apple's claim.
I was shocked to see the Instapundit being dragged in, Paul Reynolds is a law professor for Pete's sake. This isn't Bloggers trying to get the protection of Big Media because we have it at law, this is trying to do what many people have attempted in the past - using the 1st amendment as a shield to protect fraudulent activity. It hasn't worked in the past and it looks like it wont now.
All this case will prove is that bloggers are as much subject to Trade Secrets law as anyone else.
Re:This isn't 1st Ammendment Rights... (Score:2)
I guess I missed the part "except in the case of trade secrets" when I read the First Amendment.
So you think trade secret laws violate the first amendment and should be removed? I can understand that. Do you also think people should be able to yell "Fire" in a crowded theater? How about lie about what their products do? Slander and liable? Copyright infringement of songs? Most instances of fraud? Leaking the launch codes for our nuclear weapons to the Chinese?
All of the the above are restrictions on
If you support the EFF (Score:5, Insightful)
I have written and told them I DO NOT WANT my donation being used for this case, as I don't believe "freedom of the press" should be used as a "get out of jail free" card. There should be proof of "public interest" first.
Comparisons not valid. (Score:4, Interesting)
Except that the ThinkSecret et al cases have nothing to do with the whistle blowing that went on with Enron, WorldCom, and the tobacco industry. If the blogger sites had found out information that Apple was cooking the books and defrauding their stockholders and raiding their employees 401K plans and other retirement funds, or was knowingly coating their products in a toxic chemical that will eventually lead to a debilitating or fatal disease, then there would be similarities.
Releasing info on upcoming products that, while the public would be interested in for other reasons but do not affect the greater good of the public, is not whistle blowing. In the "public's interest" and for the Public Good are two entirely different things.
Basically, these news organizations and the AP are trying to ensure they cover their asses in the future, hoping that they can still protect whistle blowers, but it sounds to me like they have completely forgotten what the term whistle blower means. Either that, or a lot of the reporters had planned on doing similar things, and don't want to face the repercussions of doing so. Either way, they are in the wrong on this issue, not Apple.
Noble Apple vs. Big, Bad, Evil Microsoft (Score:2, Insightful)
But if you guys want to keep pretending that Apple is some noble philanthropic organization while Microsoft is a greedy capitalist leviathan, you go right ahead. Delusion is sure preferable to harsh reality, isn't it?
-Eric
Re:Noble Apple vs. Big, Bad, Evil Microsoft (Score:2)
New here? Welcome to Slashdot!
Although the typical slashdotter deludes themselves into thinking they're more intelligent (and certainly more 'intellectual') than Joe Smith on the street, they're just as much into knee-jerkery as any prole. They just knee-jerk about different things, then s
One thing to blog... (Score:5, Interesting)
Let's face it, these are not Uncle Joe blogging about a rumor, these are folks making a buck off someone breaking a confidential agreement. Even bona fide journalists go to jail when they break the law or encourage someone to break the law to get a story.
I don't like NDA's, but the reality is they are legal and binding agreements. And breaking an NDA to get a 10-20 jump on an announcement is, in my view, rather stupid.
My issue with bloggers (Score:2)
However, my issue with [some] bloggers is that some of them know nothing, and to make matters worse, they do not know that they know so little or nothing at all!
Some of these bloggers to the extreme, I am sorry to say, know so little to even know that they know nothing!
We live in interesting times don't we?
What would you have done if you were Apple? (Score:3, Insightful)
Apple has had multiple leaks over the past few months.
- 60 GB iPod
- OS X 10.4
- iPod Shuffle
- iPod Mini
So, basically everything they plan to come out with gets leaked. They need to prove that their NDA's mean something. They asked for the source, couldn't get it, so they subpoenad. Then, the guy supboenad said he wouldn't reveal his sources because of freedom of the press or something, so Apple sued.
It's crucial that companies be able to protect their information. Can I divulge business sensitive information to reporters because I know they can't reveal me as their source?
Oh please... (Score:3, Insightful)
Since when has the public had a right to know about product specs that haven't been released and are being held under a NDA? This is not some Pentagon Paper revelation or finding out that an employee under a NDA saw dumping of toxic chemicals or a warning sticker on the product saying that exposure lead to cancer. This was an attempt to get people to violate their NDA so that these apple rumor sites could get the inside scoop before the mainstream media.
A lot of these chicken littles are focusing on this to exclusion of the FEC's remarks about federal regulation of online speech. How quickly the tune would change for bloggers like Michelle Malkin, if someone did this to them [blindmindseye.com]. Imagine if someone paid your spouse to take your journal information and then published your secrets online. You'd be livid too.
The problem with these rumor mills is that they make money by reporting on this that they have no intention of scrutinizing for accuracy whilst coyly suggesting that, "this is the unofficial truth from inside the company." It's one thing to make conjectures, to spout off and things like that. It is quite another to make a business out of what amounts to low-key libel. Apple's sales of the iPod shuffle according to one source I read may have been damaged because sites like ThinkSecret reported a price that Apple never claimed was possible and had no intention of selling at, thus creating an expectation that they themselves had never tried to create. That's not free speech, that's bordering on libel.
Herein lies the crux of the matter... (Score:2, Informative)
The issue here is that of sources. Apple is forcing, through court action, the identies of the sources in question. As the newspapers and the AP see it, this sets a dangerous precedent and one that is quite blurry. Up until now, the media has been protected from having to reveal its sources -- a gua
Re:Herein lies the crux of the matter... (Score:2)
No. They didn't. Ergo, they are not protected.
Re:Herein lies the crux of the matter... (Score:2)
When grey areas collide (Score:2, Interesting)
In the past, companies would be happy to have free publicity, especially the positive kind. Viral marketing is just an upgrade to classic 'word of mouth' and is both free and effective. So, in this case, more benefit was probably done than harm.
If this escalates, soon anyone who writes non-official information about a product that discloses some features or product details may be sued for unoffic
what sets legitimate journalists apart (Score:2)
They're backing THESE Apple bloggers too... (Score:2)
Not everything is a trade secret! (Score:3, Insightful)
It is great and all to talk about how this is a case that deals with trade secrets, not freedom of speech, but I can't help but notice that time and time again all the Apple supporters consistently ignore that the judge they are so fond of quoting specifically said that he doesn't know if this material is actually a trade secret!
A trade secret is not any little piece of information a business decides it doesn't want to get out. Many businesses these days like to put up forums in lieu of giving a customer a phone number to contact, that doesn't make their phone number a trade secret. Many businesses like to keep pay of their employees confidential, that doesn't make your paycheck a trade secret.
A trade secret is an invention, process, or method that is vital to your business, and that you actively protect and to which you actively limit internal access. For example, a formula for some sort of beverage, might be a trade secret, however, if you post the formula in the break room of every bottling plant, then you can no longer expect protection of trade secret status for that formula, because you have failed to maintain secrecy. By the same token, it is HIGHLY unlikely that ANY marketing material (even internal marketing material) could be considered a trade secret. By its very nature, marketing material is practically in and of itself a violation of the very concept of a trade secret. Trade secret law is a subset of IP law that exists to protect highly sensitive information that is critical to the core business of a company. It is not a method by which the owner of a company is suppose to be able to sue someone for letting the public know his favorite color.
What is really at issue has absolutely nothing at all to do with whether or not a company is entitled to protect its trade secrets. If this were a clear trade secret, then there would be no debate. What is at issue here is whether or not a paranoid company can get away with trying to claim that every trivial piece of information generated in the day to day operations of their business, can be claimed as a trade secret any time they choose.
The ramifications of this are huge! It means that any celebrity could successfully sue for any rumor about them acting badly on the set, because how they act on the set is a trade secret. Any movie studio could sue anyone for passing rumors about an in-production movie, because that is a trade secret. Any software company could sue anyone publishing rumors about their development, because that is a trade secret. You are talking about completely standing our current model on its head, and shifting the balance of power to the company with a presumption that it is the reporter who must show some public good, rather than the company which must show some demonstrable harm.
Anyone who thinks that is a trivial change, is someone far too enamored of a single company to think rationally about this issue. There are a plethora of sites and publications (this one included) that would pretty much have to shut their doors if it is decided that a company can arbitrarily use trade secret protections for any information they choose, unless some grater public good can be demonstrated.
The Uniform Trade Secrets Act (Score:4, Informative)
Apple is enforcing their rights under the the Uniform Trade Secrets Act(UTSA) [nsi.org]. Here's the pertinent parts of that law.
(1) "Improper means" includes theft, bribery, misrepresentation, breach or inducement of a breach of duty to maintain secrecy, or espionage through electronic or other means.
(2) "Misappropriation " means: (i) acquisition of a trade secret of another by a person who knows or has reason to know that the trade secret was acquired by improper means; or (ii) disclosure or use of a trade secret of another without express or implied consent by a person who (A) used improper means to acquire knowledge of the trade secret; or (B) at the time of disclosure or use knew or had reason to know that his knowledge of the trade secret was (I) derived from or through a person who has utilized improper means to acquire it; (II) acquired under circumstances giving rise to a duty to maintain its secrecy or limit its use; or (III) derived from or through a person who owed a duty to the person seeking relief to maintain its secrecy or limit its use; or (C) before a material change of his position, knew or had reason to know that it was a trade secret ad that knowledge of it had been acquired by accident or mistake.
(3) "Person" means a natural person, corporation, business trust, estate, trust, partnership, association, joint venture, government, governmental subdivision or agency, or any other legal or commercial entity.
(4) "Trade secret" means information, including a formula, pattern, compilation, program device, method, technique, or process, that: (i) derives independent economic value, actual or potential, from no being generally known to, and not being readily ascertainable by proper means by, other persons who can obtain economic value from its disclosure or use, and (ii) is the subject of efforts that are reasonable under the circumstances to maintain its secrecy.
1. TradeSecret induced breach of the NDA(or a duty to maintain secrecy), by asking readers for Apple Secrets. Go to their webpage [thinksecret.com], and click on the "Got Dirt?" link.
2. Misappropriation - ThinkSecret had reason know the information was "acquired under circumstances giving rise to a duty to maintain its secrecy or limit its use; or derived from or through a person who owed a duty to the person seeking relief to maintain its secrecy or limit its use."
3. ThinkSecret would qualify as "a natural person, corporation, business trust, estate, trust, partnership, association, joint venture, government, governmental subdivision or agency, or any other legal or commercial entity."
4. Finally, as defined by the UTSA, Project: Asteroid "derives independent economic value, actual or potential, from no being generally known to, and not being readily ascertainable by proper means by, other persons who can obtain economic value from its disclosure or use, and is the subject of efforts that are reasonable under the circumstances to maintain its secrecy."
Is Apple wrong for using the law? Apple is entitled to the protections of law, just as much as I am. Is the UTSA unconstitutional? That's for the courts to decide.
Re:what is journalism? (Score:5, Informative)
Re:what is journalism? (Score:2, Troll)
I see. So once again corporations get special protections that individuals - including you and me - aren't afforded. Just great.
I love living in a country where a corporation has more rights than a living, breathing human being. And where asswipes will pop out of the woodwork by the dozens to support this view because apparently sucking corporate cock is what they aspire to most in lif
Re:what is journalism? (Score:2)
Re:what is journalism? (Score:2)
So my point is bloggers are journalists and we need not disclose our source of information according to the first ammendment
According to federal laws, it does not matter if you are a journalist or not. According to most state's laws revealing what you know, or can reasonably be expected to know is a trade secret is illegal (again it does not matter if you are a journalist.) There are also state laws that say if you are a journalist (a term somewhat narrowly defined) then you do not have to reveal your s
Re:what is journalism? (Score:2)
However, the Uniform Trade Secrets Act [nsi.org] is primarily concerned with economic harm done to the company's who has had its secrets revealed. The recoverable damages are limited to a maximum of three times the actual damages and any unjust enrichment.
This parti
Re:what is journalism? (Score:2)
This particular case, it is highly doubtful that Apple lost any money at all.
I don't have a link to get by the subscription but the Wall St. Journal disagrees with you and reported Apple's stock down several points as a result. In any case, the bloggers violated the UTSA and being a journalist does not protect you from answering a subpoena issued by the courts with regard to the case. Reparations are not a question until the facts have been established.
Re:wrong question.... (Score:2)
This is about the violation of an NDA, which is a legally binding agreement with lots of history in both business and the courts. Whether it was printed in a blog or a newspaper, by a journalist or some guy on the street, that's not relevant.
The question "can we blog without legal repercussions?" is not only not the issue, it's
Re:They have to. (Score:2)
What makes people think that the leaker or the web site deserve protection? The judge has it right, there is a huge difference between information in the public's interest and information of interest to the public.
If journalists thi
Re:They have to. (Score:2)
Defining what is or is not a journalist isn't within the purview of the government. The Constitution grants no such authority to any branch of the government, including the judiciary.
Max
Re:what if They are evil? (Score:2)
they would get sued, and possible get tried.
"What if an evil journalist had a vendetta and wanted to inflict damage?"
thats called liable. there are laws against that.
"What if an evil journalist solicited someone under an NDA to reveal trade secrets."
it's not the jouralist responsibilty to know the details of everyones NDA. or if someone is even under one. it's up to the people who signed it to stick to there agreement.
Re:Apple (Score:5, Insightful)
I suppose i wille flamebait and say
That said, if Apple were involved in corporate scandal or posing a health risk, those reporting WOULD have immunity because it would be an issue the government would have to address and impune.
For more on this issue, read:
Save Nick vs Save Apple [slashdot.org]