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Apple Businesses

Newsflash: Mac Users Love Apple, Hate Microsoft 844

An anonymous reader writes "An article on wired.com talks about how Mac users helped Apple through the dark years of the 90s." It goes on to discuss how a psychologist was hired to figure out how to woo Mac users away from Apple, with some (to him) surprising results.
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Newsflash: Mac Users Love Apple, Hate Microsoft

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  • by Jucius Maximus ( 229128 ) on Monday December 02, 2002 @12:52PM (#4794097) Journal
    Score: -1, Redundant
  • News flash! (Score:5, Funny)

    by VistaBoy ( 570995 ) on Monday December 02, 2002 @12:53PM (#4794105)
    People who buy a company's product during dark times keeps the company from going under! Tune in at 6pm.
    • Not exactly unknown. (Score:5, Interesting)

      by SmallFurryCreature ( 593017 ) on Monday December 02, 2002 @01:28PM (#4794481) Journal
      A nephew of mine likes Harley Davidsons. According to him their was a time when you bought a new one that you where lucky if you could drive it out of the shop. That doesn't seem to have killed of the brand or lost it any fans, in fact bikes from that era are collector items.

      If people forgive youre mistakes it means you have succeeded in what every company wants. Brand-loyalty. Lucasarts had it for a long time. Sure they made a couple of stinkers, afterlife, but by and large most gamers where willing to trust them. Hell any lucasarts adventure I will buy without even reading the back of the box. This kind of loyalty is very important since it allows a company to make mistakes/try new things and not be immidialty killed of for it.

      If at as a competitor you are wondering how the hell a company gets away with it ask youreself what you youreself have done to win youre customers loyalty. Perhaps it is the small things that allow you to get away with the big things. Surely I can not be only one who thinks that Apple charging for point upgrades makes MS constant upgrade or be obsolete cycle seem mild in comparison.

      Any psychologist majors around who can explain this behaviour?

      • by RatBastard ( 949 )
        I remember those dark days. Sporting goods manufacturer AMF bought Harley-Davidson in the early 1980s and set about "saving money". The bikes produced at that time were crap. It got so bad that the employees or Harley-Davidson bought the company back from AMF. Harley-Davidson was within a heartbeat of dying.
        • Sporting goods manufacturer AMF bought Harley-Davidson in the early 1980s and set about "saving money".

          I believe it was actually the late 60's or early 70's when AMF (better known for golf carts and bowling supplies) bought Harley-Davidson. You are right about cost cutting being a problem during the AMF era, the other problem was AMF dramatically increased production without investing in more/better tooling, and so they had to cut the quality of the hand assembly and fitting work to make due. Many old time Harley-Davidson employees retired or quit during that time which further hurt the craftsmanship and quality. It was the upper management at Harley-Davidson that bought back the company though, not really the 'employees', at least not the line workers.
      • by 2nd Post! ( 213333 ) <gundbear@pacbe l l .net> on Monday December 02, 2002 @02:20PM (#4794990) Homepage
        It's another semantic name game here.

        If Apple had given 10.2 a bigger number, like 10.5, less people would complain.
        If Apple had waited 10 more months to release it, less people would have complained.
        If Apple had given a 10.1->10.2 *upgrade* path, less people would complain.

        *However*
        10.5 is just another number. People would have accused Apple of manipulating version numbers to make their product look 'bigger'.

        If Apple had waited longer, people would complain that Apple wasn't releasing fast enough. We have journaling (10.2.2) now. Apple doesn't seem to wait on it's products very much.

        Apple released 10.1 as a free upgrade CD(available at Fry's, CompUSA, or Apple Stores) or available for $19.99 online. Logic? They charge $20 for a point release, they charge $129 for a full release, and Apple doesn't otherwise do upgrades.

        Microsoft, in comparison, released Windows 95, 98, 98SE, and ME every two years and charged you for it. This is different how? Because Microsoft didn't relelase a Windows 96 for $20, it's okay? Because Microsoft didn't call them Windows 4.0, 4.1, 4.2, and 4.3? You do know the code name for Windows 2000 was Windows NT 5.0 right?
        • by drinkypoo ( 153816 ) <drink@hyperlogos.org> on Monday December 02, 2002 @03:57PM (#4795791) Homepage Journal
          Uh, the version number for Windows 2000 is NT 5.0. XP is 5.1. You didn't notice this?

          Windows 95 -> Windows 95 B certainly should have been a free upgrade. Windows 95 -> Windows 98, maybe, maybe not. It offered substantially more functionality. Windows 98 -> Windows 98 SE certainly should be, and it more or less is, if you are willing to sit through a lot of time with Windows Update.

          Microsoft releases many point patches for their various operating system, though many of them are limited-release hotfixes, which is to say that you have to call microsoft and pay for support time or have a support contract with them (same thing) in order to get them. So, good, and bad.

          Apple and Microsoft are both in the business of selling software. Apple just happens to also be in the business of selling hardware, so they get you coming and going. They get to drive new hardware releases of their platform, AND new software releases. This means that you are at their mercy. "Well, our new hardware which is twice is fast as out, and won't run the old OS, which you also must pay for." Sound familiar? The other Appleism is "Well our new OS is out, which you have to pay for, and by the way it won't run on your old though PowerPC macintosh. Even though it is based on the same 32 bit instruction set and has MORE instructions than the 603 which we also used lots of, we will not support operation on your PowerPC 601.

          Remember, Apple and Microsoft are both evil companies. Apple is not supporting DRM (until they have to) because the people in their niche market (now two niche markets; people too stupid to use windows and people who want stable Unix on the desktop, plus I suppose a third niche of people with too much money who want a pretty case and a pretty GUI and don't care what OS they run) don't particularly want it, and it would cost them money to implement. If they had a more successful meme (As Microsoft did) then Apple would be in charge of computing, and they would be every bit as evil as Microsoft is.

          • by 2nd Post! ( 213333 ) <gundbear@pacbe l l .net> on Monday December 02, 2002 @04:10PM (#4795893) Homepage
            I don't think Apple is 'good' in any abstract moral sense.

            I think Apple is 'good' because they address my needs and wants at a price I can (barely) afford.

            I think Microsoft is 'bad' because they perpetuate actions that actually interfere with my computing experience. Virus-spam, viruses, infected computers at work, DOS due to viruses, security exploits, not to mention pushing D3d over OpenGL, which I like because I can program it (personal bias, I admit), as well as Netscape over IE because I build Mozilla source (again, personal bias).

            If I figure out how to build OpenOffice, I will probably push that over Office, as well :)
  • Psychology 101 (Score:5, Interesting)

    by Trusty Penfold ( 615679 ) <jon_edwards@spanners4us.com> on Monday December 02, 2002 @12:54PM (#4794118) Journal

    It's is well known (although I cannot remember the technical name for the effect) that people are 'loyal' to their decisions. Even if they've made a bad choice, there is an internal attempt to justify it.
    • Re:Psychology 101 (Score:5, Informative)

      by zenquest ( 315406 ) on Monday December 02, 2002 @01:05PM (#4794228)
      The technical name is cognitive dissonance [psychology.org].
      • Re:Psychology 101 (Score:5, Insightful)

        by mestar ( 121800 ) on Monday December 02, 2002 @02:57PM (#4795316)
        no. the term "endowment effect" would better describe it.

        take this example. you are a peacefull person, you would not kill another human. but then there is this ethnic group that you hate so much that you want to kill them. (this is cognitive dissonance) how do you resolve this? well, you go and kill them anyway, because THEY ARE NOT HUMAN!!! (opinions are hard to change, you will NOT change your belief that you can not kill another human, you tend to stay with the familiar)

        another example, your brother is a 'nice person', however so it happens that he kills somebody. (again, cognitive dissonance.) well, he obviously had a DAMN GOOD REASON. (again, you tend to stay with the familiar).

        this endowment effect works like the information (beliefs) you have in you work as filters for all incoming information.

        another way to say all this is that BELIEFS are impossible to change!

        than there is this question: why do you actually have those beliefs that you have? its because they were there first! IT IS THAT SIMPLE.

    • Beyond FUD, ... (Score:5, Insightful)

      by burgburgburg ( 574866 ) <splisken06NO@SPAMemail.com> on Monday December 02, 2002 @01:23PM (#4794426)
      cognitive dissonance is an extremely powerful component of the continuing strength of MS. Admitting that fear, uncertainty and doubt has led you to lock yourself and your company into an abusive relationship with a monopoly is not something that people want to do (if the latest licensing scheme doesn't qualify as abusive, I don't know what would). People would much rather declare that their "choice" of MS is sensible and will save them money.
      • Re:Beyond FUD, ... (Score:4, Insightful)

        by Sycraft-fu ( 314770 ) on Monday December 02, 2002 @01:36PM (#4794559)
        I would argue that infact many Linux users suffer from more cognative dissonance that a normal computer user (everyone suffers form it from time to time).

        I constantly hear the virtues of Linux espoused and many people seem to think it is in every way better than Windows. However, when they get confronted with shortcommings or concessions they had to make in their switch to Linux, they either downplay them, ignore them, or just claim it isn't the truth.

        A good example is a guy I know (not mentioning names for abvious reasons) that switched and claimed it was great. Yet, he had to make so many concessions. None of the games he liked ran in Linux (I dunno if wineX has changed this, I haven't talked to him receantly) so he had to dual boot. He had all sorts of trouble with X, hardware incompatibilities, had to spend lots of time trying to accomplish simple goals, etc, etc.

        I teased him about this a bit trying to point out to him that the real reason he switched was the hacker mistique that Linuz has (and his infatuation thereof) and that it appealed to his anti-corprate views. Well he of course denyed all this and brushed off all the shortcommings and concessions I pointed out. He claimed that dual booting wasn't really a pain and didn't take that long, that it was fine having to replace some hardware, ignored most of the rest and just rattled on abuot all the things that were great, wether they really mattered or not.
        • Re:Beyond FUD, ... (Score:5, Interesting)

          by BitwizeGHC ( 145393 ) on Monday December 02, 2002 @01:45PM (#4794632) Homepage
          Linux is, from a technical standpoint, a superior operating system.

          From a social standpoint, it all depends. Linux supports fewer commercial applications than does Windows; this emerges from the current state of the industry that if you want to market your software, you will write it for Windows.

          This has nothing to do with the technical merits of Linux, and everything to do with economics as seen through the eyes of the businessmen who run software companies. It's a chicken-and-egg problem, and very difficult to resolve: the only way to stimulate a Linux market for games is to write games for Linux, and yet no one will do so because there isn't enough of a market!
          • Re:Beyond FUD, ... (Score:4, Insightful)

            by Sycraft-fu ( 314770 ) on Monday December 02, 2002 @01:56PM (#4794741)
            I would argue that from a technical standpoint it is NOT a superior OS. I have a big ole' book on the internals of Windows 2000 and it was really enlightening. I personally feel that Windows is a better design than Linux for a desktop OS (servers are another matter). Now of course you don't have to agree with me, that's another point of discussion entirely and not really relivant.

            The thing is that for a user, the whole experience needs to be considered. This includes everything form ease of use, support, available apps and the whole 9 yards. Pure technical discussion doesn't matter, the question is: does it get the job done the best. Often, Id' even say usually, Linux does NOT do the best job for a given desktop system. That doesn't mean Linux is worthless, just not right for that situation. I find that the peopel that are in the aituation of having switched to Linux when Windows was better for tha they did exhibit a great deal of cognative dissonance, trying to justify their decision.
        • Re:Beyond FUD, ... (Score:5, Insightful)

          by gsfprez ( 27403 ) on Monday December 02, 2002 @02:00PM (#4794800)
          >
          I would argue that infact many Linux users suffer from more cognative dissonance that a normal computer user (everyone suffers form it from time to time).

          I constantly hear the virtues of Linux espoused and many people seem to think it is in every way better than Windows. However, when they get confronted with shortcommings or concessions they had to make in their switch to Linux, they either downplay them, ignore them, or just claim it isn't the truth.
          >

          Many people do not have games as a motivation. Many people DO have security, privacy, and supportability for the long term as their motivations.

          If security, privacy, and supportability for the long term as their motivations, there are clearly few reasons to pay for Windows, and many more reasons to put up with some drawbacks of Linux, Mac OS X, and other open source-based operating systems. It a matter of weighing the pros and cons of each, and making a decision. For myself, the ability to play games has absolutely no weight in my decision on which systems to run a business on.

          So, it may not be cognative dissonance in the people that use Linux/UNIX/Mac OS X... i would argure that your persepctive may be limited to more pedestrian computing needs.
          • Re:Beyond FUD, ... (Score:5, Insightful)

            by Chester K ( 145560 ) on Monday December 02, 2002 @03:38PM (#4795622) Homepage
            So, it may not be cognative dissonance in the people that use Linux/UNIX/Mac OS X... i would argure that your persepctive may be limited to more pedestrian computing needs.

            I'd argue that most of the zealotry displayed by the more rabid Linux advocates is almost entirely cognative dissonance.

            For example: Linux 2.2.x was great; and zealots claimed it could do no wrong.... until Linux 2.4 came out. Zealots rushed out and upgraded, singing the praises of 2.4 and decrying the shortcomings of the 2.2 series.

            Of course, none of them ever really admitted that the memory manager in 2.4 sucked ass.... not really until it was changed. Then it was safe to badmouth the old memory manager. Go ahead and look back at Slashdot discussions over time to see the progression. And, in fact, you can see it today... as the next version of the kernel draws closer, dissent is slowly building about the rough edges on the current kernel.

            It's also the reason that every minor IE bug is front page news here, while it takes a real whopper of a bug on a *nix platform to make Slashdot. Cognative dissonance is a large part of that sort of zealotry as well. The opinion from the top of a pedestal that "my OS is more secure than yours". (The zealots really hate it when you point out that the nitpick bugs they point to in Windows wouldn't have affected a properly set up and administered system anyway.)
        • Re:Beyond FUD, ... (Score:3, Informative)

          by kableh ( 155146 )
          First, I admit, I use Windows XP on my main PC. It is a Dell laptop, and XP supports every function of it terribly well. Linux does just as well on most counts, but with a laptop I don't want to concede any features just to run my OS of choice.

          That aside, I don't think cognitive dissonance plays into it all that much, at least not in the case of most Linux users I know. The ferociously loyal can be overzealous at times, but there is good cause to be. Just comparing the kernels of Windows 2K/XP and Linux, it is obvious to me that Linux is superior. The TCP/IP stack in Linux is very fast, very stable, and very flexible, though Windows has gotten much, much better of late. The VM system in Linux I find to work much better now as well. It really bugs me that Windows is swapping applications to disk when I still have 300 MB of physical memory left.

          As the popularity of Linux has surged I have seen it improve that much more in recent months. I remember when it seemed like 2.4 would never come, now we are discussing what 2.6 is going to offer? =)

          Regardless of the technical merits of Linux, there is a lot to be said about an OS and software that is "by the people, for the people". Stallman et. al. make a lot of noise to this end, and piss off a lot of people in the process, but we really have something to be proud of. This little kernel has found its way into all sorts of niche markets, from the lowliest embedded boards to big iron like the S/390, NUMA supercomputers, and more. There is a lot to be said for a piece of software so versatile.

          As for making concessions to run Linux, if it means that much to someone to not be dependent on MS, more power to em! I get sick of Microsoft's business practices, subpar software, absurd licensing schemes, dancing monkey execs, and more too. If their products are the best fit for the application, though, there isn't much more to debate.
    • I took Psych 101... (Score:5, Interesting)

      by MacAndrew ( 463832 ) on Monday December 02, 2002 @02:43PM (#4795202) Homepage
      ...actually Psych 1 at my school...and I disagree entirely that Apple loyalists had either cognitive dissonance or irrational justification.

      The facts: Apple was floundering because of a number of bad marketing decisions and stagnancy in its software/OS. It also entered a confused clone licensing scheme that cost it money while not affecting market share. All of this is very relevant to profitability, not at all to user loyalty.

      Mac users paid a premium for Macs primarily because they wanted them. To suggest that's "irrational" is to presume that Macs were inferior on everything including price, as not all buyers were price-sensitive. Mac users also knew the company would fail if they abandoned it; the Microsoft alternative has not become more attractive to them; the specter of a one-company monopoly was daunting; so they rationally invested not just in the computer they were buying, but also in there being a future Apple.

      Now we have a very healthy company that "everyone" said would die "any day now" during the dark days before the Second Coming of Jobs. So in retrospect, are you saying that the people who were wrong about Apple were rational, and the contrarians (like me--I even owned stock) who made a lot of money off of the recovery were irrational? We knew the company had a future, if only it would change strategy, and the decisive factor for me was that Apple was losing money but had tons of cash on hand: unlike the typical tech company on the brink, it had time.

      No doubt Mac zealots often go over the top. But even if cured of their zealotry, most of those same people would still be using Macs -- yet that would not have been enough. If not for their aggressive unpaid marketing to family, friends, and bosses, the company would have died. So irrational exuberance is irrational, but in a way that rationally preserves the Mac sector. How many stories have we heard of Mac users pleading with someone not to go with a MS PC, buyers who do so for no reason better than "everyone does it"?

      All of the above goes to irrational justification, the old "good money after bad" syndrome. I don't think cognitive dissonance is any more applicable here; it addresses the rationalizations the mind makes when occupied by multiple contradictory deas and used here implies that the critics were right all along, and the Mac people deluded themselves. If Apple had failed, that would be a much more plausible thesis.

      Remember, the computer industry is known for nearly zero brand loyalty. Even Dell is feeling with it. So the Apple story is frankly astonishing and, who knows, there may be good reason for it.
  • New Byline (Score:5, Funny)

    by Anonymous Cowtard ( 573891 ) on Monday December 02, 2002 @12:54PM (#4794121)
    Slashdot: News to no one. Stuff that's obvious.
  • by Anonymous Coward on Monday December 02, 2002 @12:55PM (#4794125)
    It's true (even though I just made it up).
  • Odd quote... (Score:3, Insightful)

    by Chicane-UK ( 455253 ) <chicane-uk@@@ntlworld...com> on Monday December 02, 2002 @12:55PM (#4794128) Homepage
    "At home, its nice to use a machine that the corporation can't force you to use," he said. "It's mine. It's personal. This is mine and you can't taint it."

    Erm - not to be too funny about it as I do like Macs, but Apple is just as much of a corporation as Microsoft - their recent .mac initiative made me feel that they were at least. It was a very Microsoft tactic.

    If the person who said that feels so strongly about it, they should give Linux a try! Ain't no corporations interfering there! :)

  • by crumbz ( 41803 ) <[<remove_spam>ju ... spam>gmail.com]> on Monday December 02, 2002 @12:55PM (#4794130) Homepage
    ...that it was the Newton that kept Apple alive in the 90s.

    GO NEWTON!!!
  • by daeley ( 126313 ) on Monday December 02, 2002 @12:57PM (#4794151) Homepage
    "Apple is like a strange drug that you just can't quite get enough of," the musician Barry Adamson told the Guardian newspaper. "They shouldn't call it Mac. They should call it crack!"

    Whoo! Oh, boy, my sides are aching! Oh, my ribs hurt! Oh, man!

    Also...

    Andrew Lackey, a visiting professor of business and economics journalism at Boston University, said Apple's monopoly in the Mac business allows it to get away with things companies in a competitive market can't...."With Apple you're a captive, and to some extent they abuse that privilege," Lackey said. "I would have thought Apple would be all folksy, like a Ben & Jerry's kind of company. But in my experience, PC companies are much more responsive."

    BMW has a monopoly in the BMW market. GM has a monopoly in the GM market. And yet, they both sell cars and compete against each other. I guess that's why this guy is only a visiting professor of economics. ;)
    • by newsdee ( 629448 ) on Monday December 02, 2002 @12:59PM (#4794174) Homepage Journal
      They should call it crack!

      You can't, because it doesn't go, like, "Beep! Beep! Beep!".

    • "BMW has a monopoly in the BMW market. GM has a monopoly in the GM market. And yet, they both sell cars and compete against each other."

      Let's do a quick word replacement:

      Apple has a monopoly in the Apple market. Microsoft has a monopoly in the Microsoft market. And yet, they both sell cars and compete against each other.

      This statement is just as valid as the first one.
    • by IamTheRealMike ( 537420 ) on Monday December 02, 2002 @01:40PM (#4794596)
      BMW has a monopoly in the BMW market. GM has a monopoly in the GM market. And yet, they both sell cars and compete against each other. I guess that's why this guy is only a visiting professor of economics. ;)

      Bad analogy methinks. Cars are compatible, no matter if you drive a BMW or a GM car, you can use the same roads. It requires no effort to switch between a BMW and a GM car.

      If you buy a Mac or Windows however, the lockin effect starts to occur and you find that it's unnaturally difficult to change to something else, which distorts the natural rules of competition. The comment about crack might have been closer than they thought.

      Or do you think that had OS X been open and Apples OS X was merely a "distro" that they'd have been able to get away with a $120 upgrade tag?

  • by Anonymous Coward on Monday December 02, 2002 @12:59PM (#4794172)
    ... that they have an exclusive club? I have despised MS for years and have never owned an Apple product.
  • by FuzzyDaddy ( 584528 ) on Monday December 02, 2002 @01:01PM (#4794186) Journal
    From the article:

    There needs to a psychosexual analysis of the Mac community.

    Please, god, no.

  • by Alien Being ( 18488 ) on Monday December 02, 2002 @01:03PM (#4794207)
    From the article...

    "[mac users are] more dedicated than users of any other computer, perhaps even Linux. Linux and Unix users are, in fact, switching to Macs in droves. "

    Hmm, what could be the attraction?
  • WTF? (Score:3, Insightful)

    by Lord_Slepnir ( 585350 ) on Monday December 02, 2002 @01:06PM (#4794242) Journal
    Linux and Unix users are, in fact, switching to Macs in droves.

    Oh my god! They're right. I've finally gotten away from using a proprietary operating system on non-proprietary hardware, and now I'm going to switch to using a proprietary operating system on proprietay hardware.

    • Re:WTF? (Score:4, Insightful)

      by Insightfill ( 554828 ) on Monday December 02, 2002 @01:14PM (#4794335) Homepage
      Linux and Unix users are, in fact, switching to Macs in droves.

      Actually, with OS X, it was a bunch of Mac users who were being switched to Unix! (sort of)

    • Re:WTF? (Score:3, Interesting)

      I think it's just a great object lesson:

      Despite the unflinching moral declarations of the FSF, most users of so-called "Free Software" care about the gratis a heck of a lot more than the libre... or, at least, they care about the "UNIXyness" rather than either sort of freedom.

      In the real world, every Linux-user I know has or wants to have a Mac--and they're not putting PPC Linux on them, they're leaving OSX as-is, save for adding a few utilities.
      • Count Pointercount (Score:3, Interesting)

        by Loundry ( 4143 )
        Despite the unflinching moral declarations of the FSF, most users of so-called "Free Software" care about the gratis a heck of a lot more than the libre...

        Don't try to relegate this type of thinking to only users of so-called "Free Software." I think that most computer users ... hell, why not just say most people care much more about gratis than they do libre. To care about libre takes a lot more intelligence than to care about gratis. Everyone has to eat. Lots of stupid people want to buy all that pop culture crap and play Vice City. They're not going to make time to think about why software should be free (libre). God, our own crappy language has a hard time expressing these concepts!

        In the real world, every Linux-user I know has or wants to have a Mac--and they're not putting PPC Linux on them, they're leaving OSX as-is, save for adding a few utilities.

        So what? Your world is not the real world. It's viewed through your own subjective, rose-colored lenses. In other words, your anecdotal evidence isn't meaningful.
    • by mosch ( 204 ) on Monday December 02, 2002 @01:26PM (#4794463) Homepage
      I'm a *nix user, and I've recently switched almost entirely to Mac.

      We don't all toe the slashdot line. Some of us just want something that works well, doesn't waste our time, and lets us work effectively. OS X fits that bill wonderfully for me, and it plays well with my *nix servers.

      I don't get paid based on the liberation of my software, I get paid to get things done. Fuck the KDE/Gnome amateur hour; give me OS X and software that works.

      • by IamTheRealMike ( 537420 ) on Monday December 02, 2002 @02:12PM (#4794927)
        I'm a *nix user, and I've recently switched almost entirely to Mac.

        IMHO that kind of post is pretty much redundant. We can sit here all day and say "I used to use operating system A and then I switched to operating system B for reasons C and D". A good number of posts on Slashdot are little more than that.

        It is however nothing more than anecdotal evidence. A post slightly above this one says "every Linux user I know has or wants to have a Mac". Again, totally anecdotal, the exact opposite is true where I live and for the people I know. This kind of stuff is fun to argue about, but if you want to get an objective view of what's going on in the markets you don't rely on what you read on Slashdot, you ask the big statistics companies.

        No, their measurement systems are not perfect, that's impossible. They are a good deal more informative than "I know 4 people with PowerBooks!". When you look at the numbers however, it seems that Apple is doing rather less well than a lot of people here would say. You don't have to believe me, go search the archives of OSNews, they have reported on it, and Eugenia is pretty much OS neutral if you ignore BeOS.

        If anything, I expect we're getting a seriously warped view of Apples market penetration here on Slashdot due to the mod system. A post that says "I haven't bought a Mac" is redundant and quite rightly modded so. Posts that say "I have bought a Mac" are also redundant but get modded up because sometimes people have interesting reasons, but mostly because advertising psychology says that people are inclined to agree with views that appear to justify their own purchasing decisions. There is a post at the top of this thread about it, although there's a lot more to it than just cognitive dissonance.

        In particular, psychologists have found that people pay more attention to adverts for a product after they have bought it, which seems counterintuitive until you realise that these people having made a purchasing decision are keen on reassuring themselves that they made the right choice, and so listen more to things that tell them this. It's also been found (sorry, don't have the reference to hand) that this effect increases in proportion to cost, ie if you buy something that costs £10 you're less likely to get upset at reading a bad review of it than if it had cost £10,000.

        I think this is what happens with operating systems. Why does Apple garner such loyalty? The Mac loyalists usually say it's to do with the technology but I think it can be better explained by psychology (watches karma drop...).

        Windows has an effective cost of zero, as it's included in the hardware price when you buy the machine. What's more, it's a monopoly, people feel they have to use it, so they know they've made the correct purchasing decision - really they couldn't make any other. Because they know this, people are happy to bitch about MS products they use all the time, simply because nobody can turn around and say "well don't use it then". (karma: excellent -> good). There is little cognitive dissonance.

        Linux suffers from a different problem. It also has an effective cost of zero, because it's given away for free. As such, using it has no personal investment except of time (which is different). Because of this, people are happy to try it, formulate an opinion sometimes within hours, and then either keep it or erase it and go back to what they were using before. There is no justification need here either, because it cost you nothing, so there is no incentive to put effort into it. For people who do like it, sometimes they dig the whole philosophy thing, and become Linux evangelists.

        Apple on the other hand is boosted by this effect. It's a textbook case of this type of psychology. Buying a Mac is a big investment in terms of cost, and because it has such low market share compared to Wintel PCs there is a strong need to justify not going with the crowd. Hence we see arguments like "it's easier, it works better" etc. One thing that's pretty clear is that once you've bought a Mac, you're not going to just dump it, nobody just dumps something that cost over a thousand dollars after a few hours. There is a high internal need for the purchase to be seen as a good one, so people adapt to the quirks of the platform etc.

        They then become very defensive when people criticize that purchase, and very friendly towards people who back them up - hence the fact that Mac users seem to get together into groups and the "Mac logo" effect mentioned in the article. An example: slashdotter A says "Mac's are slow, look at their CPU speeds for what you pay!!!". Slashdotter B says "but it doesn't matter, because it feels fast to me (of course it does) and because Mhz is a myth". There is an attack (probably provoked by over enthusastic promotion by slashdotter B, often people criticize stuff simply because it's an alternative viewpoint in the presence of lots of positive viewpoints), and a defensive reponse (karma:good -> terrible). As such, they are more likely to mod down anti-Mac posts and more likely to mod up pro-Mac posts. Non Mac users on the other hand are unlikely to have a view one way or the other, hence moderation gets somewhat bent. Hence, the fact that if you read Slashdot a lot it seems that everybody is buying Macs.

        Phew! That drifted rather offtopic for a bit in the middle, but I think you get the gist of my theory.

        • Mindshare (Score:5, Insightful)

          by jbolden ( 176878 ) on Monday December 02, 2002 @02:49PM (#4795245) Homepage
          I think you wrote an excellent article which explained your point quite well. I consider you 100% wrong but that shouldn't diminish a high quality post which does deserve to be modded up.

          I'd offer a simple piece of counter proof, the treatment of Apple before OSX came out. Prior to OSX the overwhelming attitude of the slashdot crowd towards Apple was disinterested hostility. Apple system were simply not taken seriously at all; treated as more of crippled computing appliances than computers. Almost no one advocated the advantages of OS9 over Windows, Linux, BSD...

          Were your argument true, that is that the behavior is based on price and lack of market share there should have been no difference between the behavior on /. before and after OS9. Instead we now see OSX being treated with the respect that /. gives to OSes they do take seriously like: Linux, MSFT, Solaris. People vigerously argue about the pluses and minuses; particularly value over quality. There is genuine interest in the platform even from its non users.

          That is a huge change in attitude. I think the more likely explination is this: /. is a Unixphile forum (that is many are not Unix users but most admire Unix). By making the switch to a Unix based platform Apple gained respect. In addition they have created a Unix variant which is centered around the mainstream desktop and not the server which is genuinely unique in today's market. Since most /. ers are desktop users and Unixphiles the unique desktop Unix is obviously going to be treated positively.

        • by melatonin ( 443194 ) on Monday December 02, 2002 @03:01PM (#4795356)
          Dude, I used my last mod point on you, and I'm a Mac user.

          Your right. I'm not a psychologist, but I've always noticed the brand-loyalty, cognitive dissonace thingy. It goes both ways actually, not just Mac users but Windows users too. That's why Mac v DOS wars have gone on for so long.

          And those wars were SOOO stupid! I mean seriously, no DOS box is competition for any Mac. But DOS users kept coming up with reasons that their hard earned money that they put into their box (no computer was cheap back then) was worth it, and better than a Mac.

          I've been a Mac user for a very, very long time. And as computers got more popular and, accordingly, Macs have gotten more popular, I've been more and more embarrased to be a Mac user. It seems as the price of Macs dipped below the $3000 range stupider people started coming into the fray.

          People claim ease of use, when they have no idea what ease of use is. I see Mac users bickering about why their platform is so hot, and all their arguments are just childish rants. They sound like the old DOS supporters, praising their choice without having any real arguments. Exactly what you said.

          (It was also painful to see Macworld, once a prestigous publication headed by Jerry Borrell, turn into the waste of paper that it is today. They used to talk about cutting edge computing issues with a Mac focus, now they tell you how to upload a website to your iDisk.)

          Anyway, I don't defend my choice of using a Mac because of cognitive dissonance. I use Macs because they are better to use. Years of using Macs has made me very proficient and, hell, bonded to them, and it would be worse to switch to Windows because I can't use a winbox like a Mac.

          Some people are (pardon the term) too stupid to use a computer. In that case, it may be better that they use Windows, since they can get help from just about anyone. Unless if I know them personally, in which case I can teach them to use a Mac and be damn proud of it!

          If you have a choice of buying a Mac + having a friend support you, and buying a PC + having a friend support you, the Mac is usually the better choice.

          rant off. I think that was a rant. Yeah, definitely a rant.

    • Re:WTF? (Score:4, Insightful)

      by ceejayoz ( 567949 ) <cj@ceejayoz.com> on Monday December 02, 2002 @01:34PM (#4794535) Homepage Journal
      Oh my god! They're right. I've finally gotten away from using a proprietary operating system on non-proprietary hardware, and now I'm going to switch to using a proprietary operating system on proprietay hardware.

      Or maybe (gasp) they switched to Linux because it was the best for them, and MacOSX is now better for what they need?

      Most people are practical, not on an ideological crusade like RMS and his ilk.
  • by dwm ( 151474 ) on Monday December 02, 2002 @01:10PM (#4794293)
    From the article:

    Linux and Unix users are, in fact, switching to Macs in droves.

    Is there any data to back this assertion up? I didn't see any in the article. Seems kind of unlikely to me.
  • by IIRCAFAIKIANAL ( 572786 ) on Monday December 02, 2002 @01:11PM (#4794306) Journal
    but don't love your mac! [wired.com]

    (I submitted this story but got rejected. It made me sad. But at least I can post it here, be funny, and on topic - woo hoo!)
  • by SYFer ( 617415 ) <syfer@[ ]er.net ['syf' in gap]> on Monday December 02, 2002 @01:12PM (#4794319) Homepage
    The real story here for me is that Apple's marketing, from the very git-go, has successfully created and nurtured this cultish following by focusing on customers who are more inclined to develop such fanatical loyalties--the right-brainers. It all started with the humanistic logo on a white field (which appealed to aesthetes) and seemed somehow above the din of most technical marketing and extended to the "happy mac" greeting on boot. Only a handful of brands have achieved this sort of status and Volkswagen is another of them. Look at the similarities in VW marketing and advertising (especially early stuff) and you can begin to see a distinct pattern emerge. Lots of white space, "rule-breaking" and arresting advertising, designed-in "human touches," etc. Although the feeling have probably subsided by now, there was also an initial rush of positive feelings toward Cingular Wireless who emplyed similar tactics. Sure Mac is a great product and I'm not suggesting that their success in engendering cult feelings is purely the product of manipulation, but I think there are a certain quantifiable set of marketing practices and aestetic choices that can set the stage for this kind of customer reaction. Marketers can get some men on base, but The Product still has to drive 'em home. Put the two together and voila.
  • by Anonvmous Coward ( 589068 ) on Monday December 02, 2002 @01:18PM (#4794380)
    ...the real reason a story like this was posted was the Anti-MS FUD Campaign has run out of ammo. Apparently, MS didn't make the news yesterday so they had nothing to attack them with. Relax though, you'll find more Jerry Springer'esque drama as soon as MS makes any type of move.
  • Mac v. Amiga (Score:4, Insightful)

    by Shadow Wrought ( 586631 ) <shadow.wroughtNO@SPAMgmail.com> on Monday December 02, 2002 @01:19PM (#4794386) Homepage Journal
    A quote from a friend of mine from the early 90's:

    "Commodore hired engineers, Apple hired marketers."

    And you know, only one of them is still in business. Its not what you sell, its what people think they are buying.

    • by cybercuzco ( 100904 ) on Monday December 02, 2002 @01:35PM (#4794545) Homepage Journal
      A more accurate quote would be "Commodore hired engineers, Aple hired engineers and marketers, Microsoft hired marketers"
    • What so many programmers don't realize is that to have a successful software company, marketing is the most important factor.

      For every dollar you spend on engineering, you should spend at least 2 on marketing. I've heard up to 5 mentioned. It depends on the market, of course.

      It's funny to think of all the clueless programmers who constantly whine about "stupid" marketing people on Slashdot, while they in fact owe their jobs to them!
  • The interesting thing to me is that even though droves of Windows users would agree with this statement from the article: "Microsoft crams a bad system down peoples' throats. It's the evil empire, big brother, a monolithic corporation," they're still unwilling to explore other options.

    Circa 1999 it was Linux user = hobbyist geek. Now Linux has been revealed as a savior to businesses of all stripes, but if you're an "early convert" you're still seen as a hobbyist geek, rather than a smart person who picked Linux early for the right reasons.

    Something similar may be going on now with the Mac. It's been the cultists who have kept Apple and the Mac alive, but with the release of OS X and the influx of UNIX folks and perhaps a few Windows converts, the cultists are viewed with scorn as the faith-driven zealots rather than as rational adopters of what is really just a computer system.

    The Mac has always offered something basic that Microsoft and most (but not all) PC vendors simply don't understand. The computer is built to work out of the box for the human being, not the other way around. You can argue all you want about how it limits your upgrade options, costs more, doesn't run as many apps, but there will always be a certain segment of the computer-using population that very strongly wants a computer that just works, with no fuss.

    Now why should people who believe in that concept get labeled as oddballs? Maybe its the rest of the population that's odd, for settling on buggy, conflict-riddled, nonsecure by default, inelegant crap.

  • A Subculture? (Score:5, Interesting)

    by Jezza ( 39441 ) on Monday December 02, 2002 @01:22PM (#4794417)
    Well it seems the Apple isn't a (as in single) subculture anymore.

    Firstly there are the old time Mac users - they used a Mac found it easy to do what they wanted and just attached themselves to the system. Many have had Macs for years and will tell you how the Mac "changed their life". Often these users work in "arty" jobs (DTP, Graphic Designers, etc)

    Then there are Windows switchers - they got fed up with the Wintel PC, some it was system crashes, some it's more religous reasons.

    Linux switchers, often those who were working in Windows/Linux for various reasons. Lots have PowerBooks.

    Then there are old NeXT users (not many of us actually!).

    And others I'm too stupid to identify. I'm not sure that the Mac is a single culture anymore. I hope this is healthy for the platform.

    Of course I have omitted those who "co-exist" and use Mac and something else.
  • Personal Thoughts (Score:4, Insightful)

    by deblau ( 68023 ) <slashdot.25.flickboy@spamgourmet.com> on Monday December 02, 2002 @01:25PM (#4794447) Journal
    The FA goes to great lengths to explain Mac users away as a cult, but I have an alternate explanation. Could it be that Apple offers quality products and services? Microsoft products are awful, and Linux services are awful. Try getting either support group to add a patch for your favorite feature. With MS, you're too small, and their SW is bloated anyway. With Linux, you're too stupid (or you'd just "code it yourself"). As long as the Mac community see the .mac subscription and OS X upgrade charges as "reasonable" rather than "Apple is out to shaft us", look for Mac users to stay with Apple in droves.

    Disclaimer: I used to be a Macaddict, but I switched to Linux in college "because I can code", and I never went back.

  • by Anonymous Coward on Monday December 02, 2002 @01:29PM (#4794501)
    Well, I think it's not fair to compare the update to Mac OS X 10.2 with a service pack for Windows XP, the smaller updates-- from 10.1.1 to 10.1.5 and some smaller security updates etc., were free.
    10.2 is in many ways a new operating system. The "update" from Windows 2000 to Windows XP wasn't free either.
    For those who are happy with 10.1 there's no need to change, for me 10.1 works fine.
    About .mac -- I cancelled my my account there and switched to a free (still...) mail service, again; it's your own decision whether you think this service is worth the money it costs.
    Being an apple-fan doesn't mean you have to agree to all decisions of the company...

  • by newsdee ( 629448 ) on Monday December 02, 2002 @01:32PM (#4794519) Homepage Journal
    The Macintosh do seem more attractive to users (used?) that are not tech-savvy, and not just because it looks nice. The GUI has a certain flexibility and learning it is very straightforward. However, everyone learns it in their own way, and Mac users have all different habits.

    So that explains Mac zealotry, since once you get used to using a Mac, going to Windows can be hard since it doesn't have the same usability features.

    However, the same can be said about Windows - although it seems that it imposes its own way of doing things, it becomes natural once you are used to it. And when you try a mac, you complain that everything is missing. ^^

    Mac OS X should be attractive to Windows users that wish to use some flavor of Unix but who doesn't want to give up a nice interface. But Apple loses in this crowd with the propietary hardware. I would have loved to build a machine with OS X, but I find the idea of buying overpriced hardware ridiculous (for the same price I can buy technically superior and esthetically equivalent components).

    Of course for Linux enthusiasts, Apple is just another Microsoft. Don't forget that Steve Jobs once said "Microsoft succeeded in what we have tried to accomplish" (he also said that comparing Mac to PCs was ridiculous since PCs have already won - both quotes from the book "Apple Confidential").

  • by K-Man ( 4117 ) on Monday December 02, 2002 @01:41PM (#4794601)

    a psychologist was hired to figure out how to woo Mac users away from Apple,

    That would be the PowerMac 7200, wouldn't it?

  • by gig ( 78408 ) on Monday December 02, 2002 @01:51PM (#4794698)
    I use a Mac because that's where the creative tools are. Way too many people think that Mac and Windows are the same because there are lots of Mac/PC applications, but they're not the same at all. Digidesign's Pro Tools runs on both Mac and Windows, but it's been running on the Mac for much longer and with more features, and all of the pro-level plug-ins are Mac-only. So, all of the #1 hits done with Pro Tools are also Mac-only. Similarly, Quark runs on Windows, but most of the plug-ins are Mac-only, and color management, advanced typography, a PostScript renderer, and PDF workflow are built-in to the Mac, so most of publishing runs on Macs. Many other mainstream creative applications are only a few versions old on Windows, and five or six versions more mature on the Mac.

    It's just that the technology is so much better than any other platform when it comes to creative stuff of any kind (art, music, video, design). If you replace "Windows PC" in this article with "typewriter" and then read it again you'll see how it looks to a Mac user. No, we're not anxious to trade our multimedia audio/video/graphics workstations with great UI and amazing stability for IBM Selectrics. As a creative workstation, Windows makes a shitty typewriter. That's all there is to it. The rest is window dressing, with non-Mac users wondering what the buzz is about.
    • by SirOgre ( 610068 ) on Monday December 02, 2002 @02:26PM (#4795036)
      If you replace "Windows PC" in this article with "typewriter" and then read it again you'll see how it looks to a Mac user.

      That's one of the most insightful statements I've ever read on /. Mac users will always look at PC's with that kind of atitude. There is nothing Microsoft can do, nothing any PC maker can do to change that perception. It doesn't help that most PC's still come in monolithic beige boxes, furthering the belief that PC makers are behind the times

  • old-timer rapporting (Score:3, Interesting)

    by f64 ( 590009 ) on Monday December 02, 2002 @01:51PM (#4794701) Homepage
    my dad bought a Mac Plus in -86 (as i recall it) as he was publishing a small immigrant newpaper (for Polish people living in Sweden), and wanted to do it using DTP instead of traditional methods (does anyone remember how magazines where done before DTP?), and at about that time i started playing Larry and using my rudimentary english to type "use rope on balcony".

    ever since, i've stuck to the platform since it's the one i know, and due to the experiences i had using Windows & DOS computers.

    one reason why some macintosh users get so attached to their computers (like i used to be, before i began working as an apple technician and became a cynical and hateful bastard) could be childhood traumas loading the mouse drivers in DOS, and being ridiculed by Windows us'ders (actual quote: -Mac isn't a real computer, it's a toy. You don't have to type anything!) enhanced the feeling of being the underdog (which Apple has been branding towards ever since).

    so yes, although there might not be much difference in GUI nowdays, nor functionality, i believe it's the brand image of Apple that keeps, and attracts new, users.

    having said that, i'm hereby stating my intentions on actually learning more about computers than just how to ResEdit my way to others' MacAdmin passwords, and get a cheapass laptop running Linux and wardrive gothenburg.

    "whaddayamean i can't play with myself? it's a fucking playground, isn't it?"
  • by podperson ( 592944 ) on Monday December 02, 2002 @01:53PM (#4794716) Homepage
    ...it turns out that Microsoft users also hate Microsoft. There was a slight difference between the degree of hatred between Microsoft users for Microsoft and Apple users for Microsoft but it was not found to be statistically significant, after removing Microsoft employees and shareholders from the Microsoft users sample.
  • by weave ( 48069 ) on Monday December 02, 2002 @01:57PM (#4794757) Journal
    I bought my first 128K Mac in April 1984 for $2,495 and became an instant Mac freak. Got the fat mac upgrade, then switched to Mac Plus, SE 30, IIcx, then Powerbook 160. Then something happened -- actually nothing happened. That was the problem. "Copeland" never arrived, but NT did.

    Windows NT had true multitasking, none of that memory allocation to each app crap, and was overall more stable (despite what Mac freaks say). Apple's OS was still basically a modified Andy Hertzfeld Switcher program. Hook into GetNextEvent and steal control and pass it to another program. Polling -- yack.

    But this past summer I bought an iMac. What a beaut. Unix underneath it all, stable, runs well, a joy to use. Now I still have ah, two XP machines, one 2000 server, one Linux router/firewall, a laptop with XP, and one Linux workstation in the house (between my wife and I), and the iMac is in the living room on the coffee table, but my next laptop purchase will be a Mac, that's for sure.

    Anyway, the claim that all Mac users stuck with Apple through bad times isn't true in my case. If they don't make a better product, I won't buy it. Right now, except for the dead-end processor chip they are currently stuck with, it's just a better product... (and if they don't put a G4 in the iBook this January, I won't be buying a crippled G3 iBook nor an over-priced G4 Powerbook.)

  • I'm switching *back* (Score:3, Interesting)

    by ptomblin ( 1378 ) <ptomblin@xcski.com> on Monday December 02, 2002 @02:07PM (#4794872) Homepage Journal
    I swear, I'm so pissed off at Apple right now that if somebody wants to do an "I switched back" commercial I'll star in it. Last year I ordered a TiBook for Christmas, but didn't get it until February. This year, some on-line friends bought me an engraved 20Gb iPod as a thank-you present, but it arrived with a flakey hard drive so I had to send it back. According to the Apple "Support"(sic) web site, they verified the fault 4 days later and ordered a replacement, but here it is 30 days later and I still don't have my freaking iPod.
  • Its All Wrong (Score:3, Interesting)

    by johnos ( 109351 ) on Monday December 02, 2002 @02:11PM (#4794908)
    Yikes. The wired writer, and most of the posters here are looking at this enirely wrong. Wired is looking at the user's attachement to Apple. The ./s are looking at the user's attachement to a technology. Both miss the point.

    Look at it this way. Dos and Unix were (are) command line driven. The text paradigm underlies everything. Macs were never text driven, always visual. You can divide the population very roughly into three instinctive communication/learning styles. Visual, text and aural. These styles correlate to many other personality types, cognitive styles, etc. Computers were invented by the text crew. The aural people have their phones. But for visual communicators, there is simply no alternative to the MAC. Sure there are enough similarities across all modern GUIs that there is some room for substitution. But the text derived systems betray their origins at ever turn.

    That is why a comparison between the loyalty of Apple users and Dell users is ludicrous. Think if only one company made mice for left handers. Good or bad, that company would own the market. Comparing the loyalty of its customers to those of one of the right handed only mouse companies would profoundly miss the point. Same here. The user's devotion to Apple is beside the point. The Mac is much bigger than Apple.

    This is, of course not to diss the command line derived approach. I use the CLI all the time for Linux, and suprisingly often in XP. But almost never in OSX. You can, but it never feels right.
  • by Viewsonic ( 584922 ) on Monday December 02, 2002 @02:20PM (#4794981)
    Oh come on! No one has said ANYTHING about the awesome Amiga yet?! It was the BEST OS ever. Back in the day the Amigas could emulate both Macs and DOS .. Neither competition had anything to fight it with. But no one knew what an Amiga was.. And if they did, they just said "Oh, look at the cool game selection." ..... Bah!
  • One Simple Reason (Score:5, Insightful)

    by davevr ( 29843 ) on Monday December 02, 2002 @02:33PM (#4795112) Homepage
    I think there is a pretty simple explanation for the current state of things, where Apple has a small marketshare and is loved by their users, while Microsoft is dominating software but is despised: focus.

    Apple has always focused on doing things for the customer, even if it means screwing the developers and the existing user base. Apple has sort of a family-style "tough love" philosophy - almost parental. It will say things like "The dock is better for you. Just take it." Even though people may or may not like it, Apple has your best interest at heart, and so it will jam things down the users' (and developers') throats, if need be.

    Microsoft, on the other hand, focuses on the developers. They want to make Windows the best development platform in the world. Microsoft figured out early on that people only buy computers for software, and that people are not going to write their own software. By luring developers to their APIs, MS achieved market dominance. The users in this case are more of an afterthought - they are sort of a problem left to each independant developer.

    Some examples:
    When Apple introduces something new, Jobs comes out and talks about how insanely great this will be for users. When MS introduces something, BillG will talk about how the API makes it easy for devs.

    At Apple, we would routinely make API changes that would break every single major application (like PhotoShop and PageMaker). Our attitude was "screw them, the devs just have to keep up, the new way is better." At Microsoft, we still have code that makes sure WordPerfect 3.5 for DOS still runs in a command window in NT.

    I have worked over five years apiece for the research labs at both Apple Computer and Microsoft, so I have some insight here.
  • by tchristney ( 133268 ) on Monday December 02, 2002 @02:43PM (#4795198)

    "It's the cult," Amelio told Computerworld. "It's what's kept the damn thing afloat through some of the most incredibly bad business decisions I've ever seen anywhere."

    Business decisions made by... former CEO Amelio! I read this as saying: "Even someone who makes as many bad business decisions as myself couldn't sink that ship with so many loyal users manning the pumps." One wonders how these people manage to find employment at the CEO level after comments like that.

  • by theolein ( 316044 ) on Monday December 02, 2002 @04:39PM (#4796152) Journal
    I am a sys admin for a small company where I have to administer a couple of Novell servers, a Debian webserver, a Debian mail server, an NT Navision (POS but stable as hell) box and a bunch of non computer savy users. In order to make my job easier I got myself a Dell Inspiron laptop with XP Pro and it has worked just fine, supports all the proprietry apps and hasn't crashed once and is pretty fast. But windows, even XP, is just plainly so incredibly badly designed. I posted this before, but I'll say it again: Why oh why does Microsoft have to make network setup such a confusing mess? Why does Microsoft have to make the ability to look at mail headers hidden in view->options in a little hard to view box? There are many, many things like this that I am confronted with every day. So often in fact that I would get used to it if it wasn't for that I still have my old 333MHz G3 Powerbook chugging away with OSX on it at home.

    The system preferences, all of them, are in one single place, in a thing on the dock called... system preferences. The buttons, window titles bars and other widgets are clear, big and don't fuck with millions of non consistent rollovers that work in some software in one way and in another in another way. One click of the terminal icon and I've got got a true shell at my fingertips, just like the two debian boxes at work. This is why people love it. Lots of people have their problems with the UI but very few of those claim that Windows is more consistent or easier to use.

    I'm saving up now and will be getting my new G4Powerbook in January.

    I have a dream application athat I've wanted to try writing for about two years now, and the tools, Project and Interface Builder, are there and don't cost any more. If the application is ever made it will probably only find a small audience, and only in the Mac world, since it's being written in ObjC, but I'm not doing it for the money. I'm doing it because I want to be able to make a useful tool and have fun doing it. On Windows, I can't do this.
  • by defile ( 1059 ) on Monday December 02, 2002 @07:18PM (#4797313) Homepage Journal

    Apple Computer, Inc. is a business. Furthermore, Apple Computer, Inc. is a typical business. They hire employees, develop and sell products, and satisfy their shareholders.

    Apple Computer, Inc. is not dissimilar to Microsoft Corporation. They both control their markets very tightly, will kill off companies that stand in their way, and even risk angering their loyal customers in an attempt to achieve "the big picture".

    Apple Computer, Inc. wields lawyers when they think their brand is threatened, to a positively ridiculous level at times. e.g. The Graphical User Interface, The Aqua Theme, Apple Communications, etc. Even Microsoft Corporation doesn't sue as liberally as Apple Computer, Inc. does.

    The signficant difference that I see, however, is that Apple Computer, Inc. has stuck to the same marketing theme for more than two decades: Apple Computer, Inc. is for the free thinkers, the rebels, the nonconformists, the people who need to be different. Microsoft Corporation has not.

    Apple Computer, Inc's original Macintosh commercial may have been inspired by George Orwell's 1984, but it is from Aldous Huxley's Brave New World that they learned that it takes 64,000 repetitions to make one truth.

I've noticed several design suggestions in your code.

Working...