Spotify has reached a new deal with star podcaster Joe Rogan that will allow his hit show to be distributed broadly. From a report: Rogan's fresh deal, estimated to be worth as much as $250 million over its multiyear term, involves an upfront minimum guarantee, plus a revenue sharing agreement based on ad sales. Under the new licensing agreement, Spotify will sell ads for and distribute "The Joe Rogan Experience" across several podcast platforms, including in a video format on YouTube, the company said Friday. Under his previous deal, the show was exclusive to Spotify. The new deal is emblematic of shifting economics in podcasting, which has matured in both audience reach and advertising spending since Rogan's last deal. Spotify is working to revise the terms of its deals with top talent so that shows are distributed on several platforms to maximize their audience and ad sales, rather than requiring exclusivity.

Visual effects artists working on James Cameron's Avatar movies have voted to unionize in a National Labor Relations Board (NLRB) election. From the Hollywood Reporter: Of an eligible 88 workers at Walt Disney Studios subsidiary TCF US Productions 27, Inc. who assist with productions for Cameron's Lightstorm Entertainment, 57 voted to join the union and 19 voted against, while two ballots were void. These workers include creatures costume leads and environment artists as well as others in the stage, environments, render, post viz, sequence, turn over and kabuki departments. Management and labor now have a few days to file any objections, and if none are raised, the election results will be certified.

This bargaining unit doesn't include employees of VFX facility vendors, notably Weta FX, which is the lead VFX house on the Avatar films and employs the vast majority of the more than 1,000 artists who work on a typical Avatar movie. But unionizing the group represents a major inroad for the VFX industry labor movement, believes one VFX industry source who spoke with THR. "While insignificant as a number, this is the core team that answers to Jim Cameron," says the source. "They are not necessarily impressive in size, but in influence."

The workers first went public with their organizing bid in December, when they filed for a union election with the NLRB. At the time, participating workers said in public statements that they were aiming to gain comparable benefits and pay to their unionized peers and have greater input into in working conditions. "Every one of my coworkers has dedicated so much time, creativity and passion to make these films a reality. So when you see them struggling to cover their health premiums, or being overworked because they took on multiple roles, or are just scraping by on their wages ... you cannot keep silent," said kabuki lead Jennifer Anaya.

YouTube has announced it has surpassed 100 million YouTube Music and YouTube Premium subscribers globally. Variety reports: The 100 million figure includes uses who are on free trials, according to YouTube. The company didn't break down how many are on YouTube Music versus YouTube Premium, the subscription service for ad-free viewing, background listening, offline video downloads and full access to YouTube Music. In November 2022, the company said YouTube Music and YouTube Premium topped 80 million paying subscribers combined.

The announcement comes after Alphabet, in reporting fourth-quarter 2023 earnings, boasted that YouTube and Google subscription services generated more than $15 billion in revenue last year. That includes YouTube Premium and YouTube Music, as well as YouTube TV and Google One cloud storage.

Hulu updated its Terms of Service to explicitly ban password sharing outside of "your primary personal residence." Subscribers will need to comply by March 14th, 2024. Here's the new ToS section in full: m. Account Sharing. Unless otherwise permitted by your Service Tier, you may not share your subscription outside of your household. "Household" means the collection of devices associated with your primary personal residence that are used by the individuals who reside therein. Additional usage rules may apply for certain Service Tiers. For more details on our account sharing policy, please visit our Help Center.

We may, in our sole discretion, analyze the use of your account to determine compliance with this Agreement. If we determine, in our sole discretion, that you have violated this Agreement, we may limit or terminate access to the Service and/or take any other steps as permitted by this Agreement (including those set forth in Section 6 of this Agreement). You will be responsible for any use of your account by your household, including compliance with this section. The Verge reports: The new ToS is dated January 25th, 2024; previous versions of the ToS didn't mention account sharing at all. "We're adding limitations on sharing your account outside of your household, and explaining how we may assess your compliance with these limitations," the most important paragraph reads.

Neither the email nor the ToS say how Hulu will measure compliance or how quickly it'll take action, but Hulu will apparently "analyze the use of your account" and it reserves the right to "limit or terminate access" if it decides you've broken the policy. The ToS also suggests there's more info about its account sharing policy at the Hulu Help Center, but we're not seeing any help articles about account sharing right now. Netflix started cracking down on password sharing in the U.S. last May, resulting in the "four single largest days of U.S. user sign-ups since January 2019." The streaming giant later went on to add 2.6 million U.S. subscribers.

Disney Plus enacted a similar plan a few months later.

Google has confirmed to Cord Cutters News that you can now customize what games you can watch in your Multiview window. The keyword here is "games" because this feature is still limited to just sporting events at this time. From the report: One of YouTube TV's best features is the ability to offer the option to watch up to four sporting or news events at once on the same screen. The only downside has been the fact that customers have been unable to pick what games are in these windows. Instead, YouTube TV gives you a number of premade multiview options to pick from. Now, though, YouTube TV seems to be testing your ability to pick what games you want on your TV.

Yesterday, YouTube TV started to give some NBA League Pass subscribers the ability to pick which games they want to watch from a handful of games in a list. From there, YouTube TV would create a multiview channel for you to watch the games you pick. Google says this feature is coming to all devices that support multiview and you can only create these channels from preselected NBA games. Sadly, you can't pick any channel you want but only from a list of preselected games to create your own multiview channel.

Halo — the TV series — launches its second season on February 8th. But today a trailer premiered during halftime of the pre-Super Bowl football playoff.

Gizmodo reports: Even though the Covenant are the other side of Halo's ongoing conflict, the first season of Paramount+'s TV series largely represented them through a human proxy named Makee. With the upcoming second season, the coalition of alien races is set to become a more prominent threat, and that means they'll be getting more proper screentime.
IGN had written that Season 1 "isn't a perfect adaptation of the games, but it ultimately succeeds in expanding the series' mythology and taking a more character-driven approach to Master Chief's adventures." This week Paramount+ also released a 28-minute compilation of "Epic Battle Scenes from Season 1, a season which reportedly cost $200 million to film.

And now the entertainment site Collider reports on what comes next: While on the set for Halo Season 2, Collider's Steve Weintraub and some other reporters got the chance to sit down with stars Schreiber and Kate Kennedy to discuss how the show will further flesh out the Covenant in the upcoming episodes. Part of that involves expanding their arsenal with new vehicles like the corvette, a class of ships used in the Halo canon by the Covenant for reconnaissance, stealth, and much more. Kennedy placed it among her favorite Season 2 set designs, saying... "It's huge, and what the set guys did for it, and the art department, is really, really impressive. They turned it around so quickly, and it's, like, awe-inspiring, it's huge."

Aside from making the Covenant more formidable, Season 2 will also focus on making them more understandable. Part of that involves diving into the thought process of key players within the alien faction, including two that Schreiber could tease. "Yeah, we definitely go into the Covenant mind-state, mentality," he said... In future seasons, Schreiber believes Halo will only continue to develop the Covenant, their motives, and the relationships and allegiances within the coalition as the story of intergalactic war unfolds.

In a change that reflects AI's growing influence -- and potentially disruptive power -- in Hollywood, Netflix added generative AI to the list of potential risk factors on its annual report filed with the SEC. From a report: In Netflix's 10-K report filed Friday, it added this new section to the long section of risk factors (which are required under SEC rules) in the section about video competition: "[N]ew technological developments, including the development and use of generative artificial intelligence, are rapidly evolving. If our competitors gain an advantage by using such technologies, our ability to compete effectively and our results of operations could be adversely impacted."

Netflix also added this wording: "In addition, the use or adoption of new and emerging technologies may increase our exposure to intellectual property claims, and the availability of copyright and other intellectual property protection for AI-generated material is uncertain." Aside from those two sections, the risk factors on Netflix's 10-K for 2023 -- totaling some 10,000 words -- remained largely the same. To be sure, the changes here are very small, in the grand scheme of things. And keep in mind that these are all the potential risk factors that companies like Netflix must communicate to investors.

Illegal subscription services that steal films or TV shows bring in $2 billion a year in ads and subscriber fees (non-paywalled link). From a report: Ever since taking on Netflix at its own game, old Hollywood has struggled to turn a profit in streaming, with the likes of Disney+, Peacock and Paramount+ losing billions of dollars each year, sparking concerns on Wall Street that the services will never be as profitable as cable once was. But the age of streaming has been a boon for some unintended winners: pirates that use software to rip a film or television show in seconds from legitimate online video platforms and host the titles on their own, illegitimate services, which rake in about $2 billion annually from ads and subscriptions.

With no video production costs, illicit streaming sites such as myflixer and projectfreetv have achieved profit margins approaching 90%, according to the Motion Picture Association, a trade group representing Hollywood studios that's working to crack down on the thousands of illegal platforms that have cropped up in recent years. Initially the rise of legitimate online businesses such as Netflix actually helped curb digital piracy, which had largely been based on file uploads. But now piracy involving illegal streaming services as well as file-sharing costs the US economy about $30 billion in lost revenue a year and some 250,000 jobs, estimates the US Chamber of Commerce's Global Innovation Policy Center. The global impact is about $71 billion annually.

In the US, which counts almost 130 subscription piracy sites, the MPA estimates that the top three combined have about 2 million users paying $5 to $10 per month for films, TV shows and live sports. Analysts say the user number could soar as the cost of subscriptions from legitimate companies such as Walt Disney approach $20 per month as they seek to bolster the finances of their streaming platforms. "Some of these pirate websites have gotten more daily visits than some of the top 10 legitimate sites," says Karyn Temple, the MPA's general counsel. "That really shows how prolific they are."

Although Netflix no longer allows new or returning members to sign up for the ad-free Basic subscription that costs $11.99 per month, company executives told investors while reporting its earnings results today that it's retiring the plan in some countries where ad-supported plans are available. It's starting with Canada and the UK in the second quarter of this year. From a report: That leaves subscribers with Netflix's $15.49 per month option as Netflix's cheapest ad-free plan. Going from $11.99 to $15.49 per month is a pretty big jump, and means there's really no middle ground for ad-free plans. Otherwise, subscribers will have to pay $6.99 per month for its ad-supported basic plan or $22.99 per month for the Premium tier. Netflix stopped letting new subscribers sign up for its Basic plan in Canada last year before rolling out the change to the US and UK.

Sony has scrapped plans for a $10 billion merger of its Indian unit with Zee Entertainment, "ending a deal that could have created one of the South Asian nation's biggest TV broadcasters," reports Reuters. From the report: The collapse of the deal in content-hungry India creates more uncertainty for TV broadcaster Zee in particular as competition heats up, with Disney, also seeking to merge its Indian businesses with the media assets of billionaire Mukesh Ambani's Reliance. Zee told Indian stock exchanges Sony was seeking $90 million in termination fees for alleged breaches of their merger agreement and emergency interim relief by "invoking arbitration." Zee said it denies all claims made by Sony and would take appropriate legal action. Sony said in a statement certain "closing conditions" to the merger were not satisfied despite "good faith discussions" with Zee, and the companies had been unable to agree upon an extension by their Jan. 21 deadline.

"After more than two years of negotiations, we are extremely disappointed ... We remain committed to growing our presence in this vibrant and fast-growing market," it added. While neither Sony nor Zee elaborated on Monday on which conditions had been unfulfilled, a stalemate over who will lead the combined company had put the merger in danger. Zee had proposed that CEO Punit Goenka take the helm, but Sony balked after he became the subject of an investigation by India's market regulator. Zee said on Monday Goenka had been "agreeable to step down in the interest of the merger." A source with direct knowledge however said Sony was not keen to proceed unless Goenka backed out before the closure of the merger, rather than after the deal had been sealed as he had proposed.

It's the 50th anniversary of Devo, the geek-friendly, dystopia-themed band that combined synthesizers with showmanship, first founded in 1973.

As a new documentary about the group celebrates its Sundance world premiere, the Los Angeles Times explores how the band made innovative use of the technology of its time: With their yellow radiation suits, red "energy dome" hats and manic energy, part playful and part angry, the band Devo combined the futuristic glamour of new wave with atomic-age anxieties and post-'60s disillusionment.... Uniquely, the band developed a fully formed, intricate internal philosophy and mythology built around the idea that humans were "de-evolving" by becoming dumber and less sophisticated. The mascot of the band, known as "Booji Boy," was an infantile urchin in a rubber mask...

Was there an idea to document the band right from the very start? It's incredible that there's footage of the very first show in 1973.

GERALD CASALE: We were that delusional, yes. And we were trying to document ourselves when nobody was interested in doing that. And when it was quite expensive and clumsy to do it. You're dealing with Sony U-matic reel-to-reel recorders and big heavy cameras and a scarcity of equipment and very little interest. I mean, my God, if a Devo of now existed like we did, then clearly, there'd be a million cellphone videos.

MARK MOTHERSBAUGH: [...] Bob was the first of us to direct a video, back when he was in high school. Bob and me, our dad, starting when we were like babies, like 1 year old, he'd bring out an 8-millimeter camera that didn't have sound, and so he shot hundreds and hundreds of these films through the years, just family stuff. So we always kind of liked that. And Jerry was doing films at Kent State with Chuck Statler before Chuck said, "Hey, let's do a film with a couple of the songs in it." So we were always audio-visual. We were always thinking in both worlds...

[DOCUMENTARY DIRECTOR] CHRIS SMITH: One of my favorite details in looking through the old footage is, there's an early show that was recorded in black-and-white, and they have such limited materials to work with, yet they do this thing where the light goes on and off on both sides of the stage. And to me it was so emblematic of where they were going because they were making something that you hadn't seen before that was super creative and visually distinctive and interesting out of something we all had to work with... You could see in that footage, the inventiveness that wasn't a result of means — it was something that was just created out of what they had to work with at that time.

MARK MOTHERSBAUGH: [...] Sonically, a lot of what we did was just related to the fact that Bob Mothersbaugh bought a four-track TEAC. So we had this machine that could record four little skinny channels on a quarter-inch tape. It was an amateur home-tape machine, but it made us think about our parts, because we thought, well, OK, you're only going to get to do the bass on one track, and the guitar on one track and the drums on one track and the synth. You're not going to do all these overdubs. We had to think about it, what was an essential part. So we'd work on the song till you could play it just in one pass. Everything essential. I think it really made the early stuff sound really strong because of that.
You really get a sense of that on their 1978 song "Mongoloid." But the 2023 documentary's director doesn't see his film as an ending bookmark for the band. "They're still touring. They're all still actively creatively pursuing many different things, as I hope that you would expect after seeing the film."

And speaking specifically about the documentary. Mark Mothersbaugh says Booji Boy "describes it as a halfway point to the year of 2073, where we'll celebrate the 100-year anniversary." Booji Boy also says the next 50 years will be more about action. "And it'll be about positive mutation. Mutate, don't stagnate."

"After a year in which both actors and writers hit the picket lines, another Hollywood strike may be on the horizon," reports CNN: The American Federation of Musicians (AFM), a union representing musicians across the entertainment industry, will begin negotiations Monday on a new contract with the Alliance of Motion Picture and Television Producers (AMPTP). The union said it is seeking a deal to better reflect the current state of streaming media. The AFM is also seeking AI protection, increased wages, health care improvements, improved working conditions and residual payments for streaming content. According to the AFM, musicians who record on soundtracks make 75% less on streaming content due to less residual income. "The entertainment industry has fundamentally shifted," the union said in a news release. But musicians "are not being compensated accordingly for streaming media." AFM's president and chief negotiator Tino Gagliardi told CNN the union "is going to be prepared to do whatever it needs to get what we have to have, in order to make the lives of musicians better..."

The AFM says it has roughly 70,000 members in the United States and Canada. Members include instrumental musicians working in orchestras, bands, clubs and theater who create music for film, television, commercials and other mediums.

Jay Peters reports via The Verge: Plex, known for its media server software and as a place to watch ad-supported content, is going to launch a store for to buy and rent movies and TV shows in early February, executives told Lowpass' Janko Roettgers. "Most studios" are lined up for the store's launch, and there are "plans to complete the catalog soon after," Roettgers says. The store will also integrate with Plex features like its watchlists for movies. Roettgers points out that that Plex has announced plans in both 2020 and 2023 to launch a movie / TV store -- hopefully Plex is truly ready to do so this time. Plex chief product officer Scott Olechowski told Roettgers that more changes are coming to Plex down the line, including a "pretty major UX refresh" and more social features like public profiles.

The EU has proposed sweeping changes within the music streaming industry to promote smaller artists and make sure underpaid performers are being fairly compensated. From a report: A resolution to address concerns regarding inadequate streaming royalties for artists and biased recommendation algorithms was adopted by members of the European Parliament (MEPs) on Wednesday, highlighting that no existing EU rules currently apply to music streaming services, despite being the most popular way to consume audio.

The proposition was made to ensure European musical works are accessible and avoid being overshadowed by the "overwhelming amount" of content being continually added to streaming platforms like Spotify. MEPs also called for outdated "pre-digital" royalty rates to be revised, noting that some schemes force performers to accept little to no revenue in exchange for greater exposure. Imposing quotas for European musical works is being considered to help promote artists in the EU.

Since launching in 2007, Harmonix's Rock Band has released over 2,800 DLC songs to keep its rhythm game fresh. Now, Harmonix has announced the last of the series' releases will arrive on January 25, "marking the end of a nearly 16-year era in music gaming history," reports Ars Technica. From the report: Previously purchased DLC songs will still be playable in Rock Band 4, Harmonix's Daniel Sussman writes in an announcement post. Rock Band 4 live services, including online play, will also continue as normal, after online game modes for earlier Rock Band games were finally shut down in late 2022. "Taking a longer look back, I see the Rock Band DLC catalog as a huge achievement in persistence and commitment," Sussman writes. "Over the years we've cleared, authored and released nearly 3,000 songs as DLC and well over 3,000 if you include all the game soundtracks. That's wild." [...]

While official support for Rock Band DLC is finally ending, the community behind Clone Hero just recently hit an official Version 1.0 release for their PC-based rhythm game that's compatible with many guitars, drums, keyboards, gamepads, and adapters used in Rock Band and other console rhythm games (microphones excluded). While that game doesn't come with anything like Rock Band's list of officially licensed song content, it's not hard to find a bevy of downloadable, fan-made custom Clone Hero tracks with a little bit of searching.

Since shortly after its acquisition by Epic in 2021, Harmonix has been working on "Fortnite Festival," the incredibly Rock Band-esque mini-game embedded in Epic's Fortnite "metaverse." Sussman writes that a "rotating selection" of free-to-play songs will continue to cycle through that game mode, and that support for Rock Band 4 instruments will be coming to Fortnite in the future as well (peripheral-maker PDP looks like it will be getting in on the Fortnite guitar act as well). As for the last few weeks of Rock Band DLC offerings, Sussman writes that Harmonix is planning "some tear jerkers that sum up our feelings about this moment."

Ken Fritz turned his home into an audiophile's dream -- the world's greatest hi-fi. What would it mean in the end? From a report: Ken Fritz was years into his quest to build the world's greatest stereo when he realized it would take more than just gear. It would take more than the Krell amplifiers and the Ampex reel-to-reel. More than the trio of 10-foot speakers he envisioned crafting by hand. And it would take more than what would come to be the crown jewel of his entire system: the $50,000 custom record player, his "Frankentable," nestled in a 1,500-pound base designed to thwart any needle-jarring vibrations and equipped with three different tone arms, each calibrated to coax a different sound from the same slab of vinyl. "If I play jazz, maybe that cartridge might bloom a little more than the other two," Fritz explained to me. "On classical, maybe this one."

No, building the world's greatest stereo would mean transforming the very space that surrounded it -- and the lives of the people who dwelt there. The faded photos tell the story of how the Fritz family helped him turn the living room of their modest split-level ranch on Hybla Road in Richmond's North Chesterfield neighborhood into something of a concert hall -- an environment precisely engineered for the one-of-a-kind acoustic majesty he craved. In one snapshot, his three daughters hold up new siding for their expanding home. In another, his two boys pose next to the massive speaker shells. There's the man of the house himself, a compact guy with slicked-back hair and a thin goatee, on the floor making adjustments to the system. He later estimated he spent $1 million on his mission, a number that did not begin to reflect the wear and tear on the household, the hidden costs of his children's unpaid labor.

An anonymous reader quotes a report from the New York Times: The trailer for "Annapoorani: The Goddess of Food" promised a sunny if melodramatic story of uplift in a south Indian temple town. A priest's daughter enters a cooking tournament, but social obstacles complicate her inevitable rise to the top. Annapoorani's father, a Brahmin sitting at the top of Hindu society's caste ladder, doesn't want her to cook meat, a taboo in their lineage. There is even the hint of a Hindu-Muslim romantic subplot. On Thursday, two weeks after the movie premiered, Netflix abruptly pulled it from its platform. An activist, Ramesh Solanki, a self-described "very proud Hindu Indian nationalist," had filed a police complaint arguing that the film was "intentionally released to hurt Hindu sentiments." He said it mocked Hinduism by "depicting our gods consuming nonvegetarian food."

The production studio quickly responded with an abject letter to a right-wing group linked to the government of Prime Minister Narendra Modi, apologizing for having "hurt the religious sentiments of the Hindus and Brahmins community." The movie was soon removed from Netflix both in India and around the world, demonstrating the newfound power of Hindu nationalists to affect how Indian society is depicted on the screen. Nilesh Krishnaa, the movie's writer and director, tried to anticipate the possibility of offending some of his fellow Indians. Food, Brahminical customs and especially Hindu-Muslim relations are all part of a third rail that has grown more powerfully electrified during Mr. Modi's decade in power. But, Mr. Krishnaa told an Indian newspaper in November, "if there was something disturbing communal harmony in the film, the censor board would not have allowed it."

With "Annapoorani," Netflix appears to have in effect done the censoring itself even when the censor board did not. In other cases, Netflix now seems to be working with the board unofficially, though streaming services in India do not fall under the regulations that govern traditional Indian cinema. For years, Netflix ran unredacted versions of Indian films that had sensitive parts removed for their theatrical releases -- including political messages that contradicted the government's line. Since last year, though, the streaming versions of movies from India match the versions that were censored locally, no matter where in the world they are viewed. [...] Nikhil Pahwa, a co-founder of the Internet Freedom Foundation, thinks the streaming companies are ready to capitulate: "They're unlikely to push back against any kind of bullying or censorship, even though there is no law in India" to force them.

Michaela Zee reports via Variety: More than 15 years after his death, stand-up comedian George Carlin has been brought back to life in an artificial intelligence-generated special called "George Carlin: I'm Glad I'm Dead." The hour-long special, which dropped on Tuesday, comes from Dudesy, a comedy AI that hosts a podcast and YouTube show with "Mad TV" alum Will Sasso and podcaster Chad Kultgen.

"I just want to let you know very clearly that what you're about to hear is not George Carlin. It's my impersonation of George Carlin that I developed in the exact same way a human impressionist would," Dudesy said at the beginning of the special. "I listened to all of George Carlin's material and did my best to imitate his voice, cadence and attitude as well as the subject matter I think would have interested him today. So think of it like Andy Kaufman impersonating Elvis or like Will Ferrell impersonating George W. Bush."

In the stand-up special, the AI-generated impression of Carlin, who died in 2008 of heart failure, tackled prevalent topics like mass shootings, the American class system, streaming services, social media and AI itself. "There's one line of work that is most threatened by AI -- one job that is most likely to be completely erased because of artificial intelligence: stand-up comedy," AI-generated Carlin said. "I know what all the stand-up comics across the globe are saying right now: "I'm an artist and my art form is too creative, too nuanced, too subtle to be replicated by a machine. No computer program can tell a fart joke as good as me.'" Kelly Carlin, the late stand-up comedian's daughter, posted a statement in response to the special: "My dad spent a lifetime perfecting his craft from his very human life, brain and imagination. No machine will ever replace his genius. These AI generated products are clever attempts at trying to recreate a mind that will never exist again. Let's let the artist's work speak for itself. Humans are so afraid of the void that we can't let what has fallen into it stay there.

Here's an idea, how about we give some actual living human comedians a listen to? But if you want to listen to the genuine George Carlin, he has 14 specials that you can find anywhere."

Kirkman14 writes: Josh Renaud of breakintochat.com has recovered two early examples of "artificial creativity" software for the Commodore Amiga that generate new music by recombining patterns extracted from existing music. Developed by cartoonist Ya'akov Kirschen and his Israeli software firm LKP Ltd. in 1986-87, "Computer Composer" demo and "Magic Harp" baroque were early attempts at AI-like autonomous music generation.

Kirschen's technology was used to help score a BBC TV documentary in 1988, and was covered by the New York Times and other major newspapers. None of the Amiga software was ever sold, though the technology was ported to PC and published under the name "The Music Creator" in 1989.

The global music industry surpassed 4 trillion streams in 2023, a new single-year record, Luminate's 2023 Year-End Report found. Global streams were also up 34% from last year, reflective of an increasingly international music marketplace. From a report: Stateside, three genres saw the biggest growth in 2023: country (23.7%), Latin (which encompasses all Latin musical genres, up 24.1%) and world (a catchall that includes J-pop, K-pop and Afrobeats, up 26.2%.) It seems that more Americans are listening to non-English music. By the end of 2023, Luminate found that Spanish-language music's share of the top 10,000 songs streamed in the U.S. grew 3.8%, and English-language music's share dropped 3.8%.