An anonymous reader quotes a report from Bloomberg: Apple Inc. is in talks to buy long-term supplies of cobalt directly from miners for the first time, according to people familiar with the matter, seeking to ensure it will have enough of the key battery ingredient amid industry fears of a shortage driven by the electric vehicle boom. The iPhone maker is one of the world's largest end users of cobalt for the batteries in its gadgets, but until now it has left the business of buying the metal to the companies that make its batteries. The talks show that the tech giant is keen to ensure that cobalt supplies for its iPhone and iPad batteries are sufficient, with the rapid growth in battery demand for electric vehicles threatening to create a shortage of the raw material. About a quarter of global cobalt production is used in smartphones. Apple is seeking contracts to secure several thousand metric tons of cobalt a year for five years or longer. Its first discussions on cobalt deals with miners were more than a year ago, and it may end up deciding not to go ahead with any deal, another person said.

In an interview with Fast Company, Apple CEO Tim Cook says people who have not used his company's products miss "how different Apple is versus other technology companies." A person who is just looking at the company's revenues and profits, says Cook, might think that Apple "is good at making money." But he says "that's not who we are. In Cook's view, Apple is: We're a group of people who are trying to change the world for the better, that's who we are. For us, technology is a background thing.

We don't want people to have to focus on bits and bytes and feeds and speeds. We don't want people to have to go to multiple [systems] or live with a device that's not integrated. We do the hardware and the software, and some of the key services as well, to provide a whole system. We do that in such a way that we infuse humanity into it. We take our values very seriously, and we want to make sure all of our products reflect those values. There are things like making sure that we're running our [U.S.] operations on 100% renewable energy, because we don't want to leave the earth worse than we found it. We make sure that we treat well all the people who are in our supply chain. We have incredible diversity, not as good as we want, but great diversity, and it's that diversity that yields products like this. What do you think?

Business Insider: Under CEO Tim Cook's watch, Apple has sold hundreds of millions of iPhones, booked hundreds of billions of dollars in profit, and launched new products like AirPods and Apple Watch. In fact, Cook says, he's never had a bad year as CEO of Apple. "I've only had good years. No, seriously," he said in an interview with Fast Company. "Even when we were idling from a revenue point of view -- it was like $6 billion every year -- those were some incredibly good years because you could begin to feel the pipeline getting better, and you could see it internally. Externally, people couldn't see that," he continued.