An anonymous reader writes: An article at The Verge makes the case that Apple's development of its cloud services hasn't been accompanied by the necessary effort to ramp up security to match users' increasing levels of risk. As evidence, they use a recent (and very simple) security hole that allowed anyone to reset an Apple ID password with just a user's email address and birth date. Apple's initial response failed to fully stop the exploit, and then it took several days for them to roll out a fix. "A server-side attack on Apple’s cloud could get customers’ credit card numbers and addresses, device backups with their encryption keys — as well as contacts and Apple IDs — anonymously and in bulk. Those systems may be defended like a castle, but bandits have plenty of places to chip away at private information at the periphery: intercepting wireless location data, cracking the still-private protocols for services like FaceTime or iMessage, or imitating iTunes updates to install to take over a user’s phone. There’s nothing sexy about securing these systems. None of them contribute directly to Apple’s bottom line. And when it came to securing a business netting it an estimated $2 billion each year, Apple locked the screen door and left the front door open, without asking anyone else to check that the house was safe." The article also points out that many other cloud service providers have detailed privacy and security policies, and actively participate in developing best practices, whereas Apple's procedures are shrouded in the company's typical secrecy. The article comes alongside reports of a way for people to DDoS other users' iMessage box.