What’s more, Samsung has also proven rather shrewd at another one of Apple’s historic specialties – advertising. Not only are its latest people-centric ads resonating with consumers, they also bash Apple fans and iPhone users in the process. That’s a lot of bang for the buck.
And speaking of bucks, Samsung isn’t shy about spending a lot of its money on advertising efforts either. While Apple outspent Samsung by a factor of 3-1 in mobile advertising in 2011, Samsung stepped up its game in a major way in 2012. Last year, Samsung outspent Apple by $64 million in mobile advertising. Specifically, Apple spent $333 million on its advertising efforts while Samsung spent $401 million.