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Iphone

Apple Wants iPhones To Detect Car Crashes, Auto-Dial 911 (wsj.com) 58

Beginning next year, iPhone users who are in a car accident could have their phone dial 911 automatically. From a report: Apple plans next year to roll out a product feature called "crash detection" for iPhones and Apple Watches, according to documents reviewed by The Wall Street Journal and people familiar with the feature. Crash detection uses data from sensors built into Apple devices including the accelerometer to detect car accidents as they occur, for instance by measuring a sudden spike in gravity, or "g," forces on impact. The feature would mark the latest move by Apple and its competitors to use motion-sensor technology to build safety functions into their devices. Apple introduced a fall-detection feature in its smartwatch several years ago that senses when wearers have taken a hard fall and dials 911 if they don't respond to a notification asking if they are OK. The company this year added a feature to the newest version of its iPhone operating system that assesses the walking steadiness of users. The timing of the new feature could change, or Apple could choose not to release it, people familiar with the company's development process said.

Apple has been testing the crash-detection feature in the past year by collecting data shared anonymously from iPhone and Apple Watch users, the documents show. Apple products have already detected more than 10 million suspected vehicle impacts, of which more than 50,000 included a call to 911. Apple has been using the 911 call data to improve the accuracy of its crash-detection algorithm, since an emergency call associated with a suspected impact gives Apple more confidence that it is indeed a car crash, according to the documents. The documents don't specify how Apple users are sharing information with the company so it can test its new crash-detection algorithm.

Wireless Networking

What Happens When You Use Bluetooth Tags to Track Your Stolen Items? 166

"The third time my 1999 Honda Civic was stolen, I had a plan," writes Washington Post technology reporter Heather Kelly. Specifically, it was a tile tracker hidden in the car, "quietly transmitting its approximate location over Bluetooth." Later that day, I was across town hiding down the block from my own car as police detained the surprised driver. When the Tile app pinged me with a last known location, I showed up expecting the car to be abandoned. I quickly realized it was still in use, with one person looking through the trunk and another napping in the passenger seat, so I called the police...

In April of this year, one month after my car was stolen, Apple released the $29 AirTag, bringing an even more effective Bluetooth tracking technology to a much wider audience. Similar products from Samsung and smaller brands such as Chipolo are testing the limits of how far people will go to get back their stolen property and what they consider justice. "The technology has unintended consequences. It basically gives the owner the ability to become a mini surveillance operation," said Andrew Guthrie Ferguson, a law professor at the American University Washington College of Law...

Apple has been careful to never say AirTags can be used to recover stolen property. The marketing for the device is light and wholesome, focusing on situations like lost keys between sofa cushions. The official tagline is "Lose your knack for losing things" and there's no mention of crime, theft or stealing in any of the ads, webpages or support documents. But in reality, the company has built a network that is ideal for that exact use case. Every compatible iPhone, iPad and Mac is being silently put to work as a location device without their owners knowing when it happens. An AirTag uses Bluetooth to send out a ping with its encrypted location to the closest Apple devices, which pass that information on to the Apple cloud. That spot is visible on a map in the Find My app. The AirTag owner can also turn on Lost Mode to get a notification the next time it's detected, as well as leave contact information in case it's found. Apple calls this the Find My network, and it also works for lost or stolen Apple devices and a handful of third-party products. The proliferation of compatible Apple devices — there are nearly a billion in the network around the world — makes Find My incredibly effective, especially in cities. (Apple device owners are part of the Find My network by default, but can opt out in settings, and the location information is all encrypted...)

All the tracker companies recommend contacting law enforcement first, which may sound logical until you find yourself waiting hours in a parking lot for officers to address a relatively low-priority crime, or having to explain to them what Bluetooth trackers are.

The Times shares stories of two people who tried using AirTags to track down their stolen property. One Seattle man tracked down his stolen electric bike — and ended up pedalling away furiously on the (now out of power) bicycle as the suspected thief chased after him.

And an Ohio man waited for hours in an unfamiliar drugstore parking lot for a response from the police, eventually travelling with them to the suspect's house — where his stolen laptop was returned to the police officer by a man holding two babies in his arms.

Some parents have even hidden them in their childrens' backpacks, and pet owners have hidden them in their pet's collars, the Times reports — adding that the EFF's director of cybersecurity sees another possibility. "The problem is it's impossible to build a tool that is designed to track down stolen items without also building the perfect tool for stalking."
Apple

Apple's Most Back-Ordered New Product Is Not What You Expect 89

Apple this month unveiled an array of new gadgets: more powerful MacBook laptop computers, AirPod wireless headphones with longer battery life and HomePod Mini speakers in three more colors. But a different and unheralded Apple release is garnering so much interest that it has become the company's most back-ordered new product: a $19, 6.3-by-6.3-inch cloth to wipe smudges and fingerprints off screens. From a report: The cloth, imprinted with the Apple logo in the corner, is made with "soft, nonabrasive material" to clean the screens of iPhones, iPads and MacBooks "safely and effectively," according to the product page. The listing adds that the Polishing Cloth -- capital P, capital C -- is "compatible" with 88 different Apple products. For most U.S. shoppers, shipment is delayed until Jan. 11, at the earliest. Charging $19 for a piece of cloth about the size of two stacked dollar bills is bold even by Apple's standards, a company whose legions of loyal customers are conditioned to stomach steep prices. An Apple-branded set of four wheels to "improve mobility" for the Mac Pro, the company's most expensive desktop computer, is priced at $699, for instance.
Microsoft

Microsoft Passes Apple To Become the World's Most Valuable Company (cnbc.com) 55

Microsoft passed Apple in market cap on Friday, making it the world's most valuable publicly-traded company, after Apple missed earnings expectations on Thursday. From a report: As of 10:30 a.m. ET Microsoft had a market cap of $2.45 trillion while Apple's stood at about $2.41 trillion. Apple reported revenue that fell short of Wall Street expectations during the company's fiscal fourth-quarter on Thursday, a result of supply chain constraints. CEO Tim Cook told CNBC's Josh Lipton the revenue shortfall is estimated at $6 billion, but he expects worse supply chain issues in the December quarter. iPhone sales at the company were up 47% year-over-year but also fell short of analyst expectations. The company's fourth-quarter only included a few days of iPhone 13 sales. Microsoft beat revenue expectations during its fiscal first quarter, which climbed about 22% year-over-year. That was the fastest growth since 2018, CNBC previously reported.
IOS

iOS 15.2 Beta Includes App Privacy Report and Auto Call Updates 9

Just a few days after releasing iOS 15.1 and iPadOS 15.1, Apple has seeded the first betas of iOS 15.2 and iPadOS 15.2 to developers for testing purposes, with the update adding promised iOS 15 features like App Privacy Report. MacRumors reports: App Privacy Report is one of the iOS 15 additions that Apple showed off at WWDC. It's a new privacy feature that's designed to allow users to see how often apps have accessed their sensitive info like location, photos, camera, microphone, and contacts across the last seven days. It's also set up to show which apps have contacted other domains and how recently they've contacted them so you can keep an eye on what apps are doing behind the scenes.

Auto Call, the feature that lets call emergency services with a series of button presses, has been updated in iOS 15.2. You can now press the side button rapidly multiple times to initiate, or hold down the side button and the volume button together. There's now a longer eight-second countdown before a call is placed, which is up from the prior three-second countdown.
Other features and/or changes include a new card-style appearance to Notification Summary and the Communication Safety feature. "Communication Safety is built into the Messages app on iPhone, iPad, and Mac, and it will warn children and their parents when sexually explicit photos are received or sent from a child's device, with Apple using on-device machine learning to analyze image attachments," reports MacRumors.
Microsoft

Microsoft Closes on Apple in Race for World's Most Valuable Listed Firm (bloomberg.com) 29

A blowout first quarter has brought Microsoft back into contention in the race for the world's most-valuable listed company. From a report: The software behemoth is less than $60 billion away from dethroning Apple for the first time since May 2020, based on a 3.1% gain in early U.S. trading. That gives Microsoft a market value of $2.40 trillion compared with $2.46 trillion for Apple. The stock was boosted after Microsoft reported estimate-topping results for an 11th straight quarter. Several analysts raised their price targets, saying the earnings were very strong across the board.
Music

Apple's iPod Came Out Two Decades Ago 103

An anonymous reader quotes a report from The Conversation: On October 23, 2001, Apple released the iPod -- a portable media player that promised to overshadow the clunky design and low storage capacity of MP3 players introduced in the mid-1990s. The iPod boasted the ability to "hold 1,000 songs in your pocket". Its personalized listening format revolutionized the way we consume music. And with more than 400 million units sold since its release, there's no doubt it was a success. Yet, two decades later, the digital music landscape continues to rapidly evolve.

The iPod expanded listening beyond the constraints of the home stereo system, allowing the user to plug into not only their headphones, but also their car radio, their computer at work, or their hi-fi system at home. It made it easier to entwine these disparate spaces into a single personalized soundtrack throughout the day. [...] The rise of touchscreen smartphones ultimately led to the iPod's downfall. Interestingly, the music app on the original iPhone was called "iPod." The iPod's functions were essentially reappropriated and absorbed into the iPhone. The iPhone was a flexible and multifunctional device: an iPod, a phone and an internet communicator all in one -- a computer in your pocket. And by making the development tools for their products freely available, Apple and Google allowed third-party developers to create apps for their new platforms in the thousands.

As of this year, mobile devices are responsible for 54.8% of web traffic worldwide. And while music piracy still exists, its influence has been significantly reduced by the arrival of streaming services such as Spotify and YouTube. These platforms have had a profound effect on how we engage with music as active and passive listeners. Spotify supports an online community-based approach to music sharing, with curated playlists. [...] As of February this year, more than 60,000 tracks were being uploaded to Spotify each day. The experience of listening to music will become increasingly immersive with time, and we'll only find more ways to seamlessly integrate it into our lives.
Apple

AnandTech Reviews Apple's M1 Pro and M1 Max Chips (anandtech.com) 207

AnandTech reviews the recently unveiled M1 Pro and M1 Max chips : The M1 Pro and M1 Max change the narrative completely -- these designs feel like truly SoCs that have been made with power users in mind, with Apple increasing the performance metrics in all vectors. We expected large performance jumps, but we didn't expect the some of the monstrous increases that the new chips are able to achieve. On the CPU side, doubling up on the performance cores is an evident way to increase performance -- the competition also does so with some of their designs. How Apple does it differently, is that it not only scaled the CPU cores, but everything surrounding them. It's not just 4 additional performance cores, it's a whole new performance cluster with its own L2. On the memory side, Apple has scaled its memory subsystem to never before seen dimensions, and this allows the M1 Pro & Max to achieve performance figures that simply weren't even considered possible in a laptop chip. The chips here aren't only able to outclass any competitor laptop design, but also competes against the best desktop systems out there, you'd have to bring out server-class hardware to get ahead of the M1 Max -- it's just generally absurd.

On the GPU side of things, Apple's gains are also straightforward. The M1 Pro is essentially 2x the M1, and the M1 Max is 4x the M1 in terms of performance. Games are still in a very weird place for macOS and the ecosystem, maybe it's a chicken-and-egg situation, maybe gaming is still something of a niche that will take a long time to see make use of the performance the new chips are able to provide in terms of GPU. What's clearer, is that the new GPU does allow immense leaps in performance for content creation and productivity workloads which rely on GPU acceleration. To further improve content creation, the new media engine is a key feature of the chip. Particularly video editors working with ProRes or ProRes RAW, will see a many-fold improvement in their workflow as the new chips can handle the formats like a breeze -- this along is likely going to have many users of that professional background quickly adopt the new MacBook Pro's. For others, it seems that Apple knows the typical MacBook Pro power users, and has designed the silicon around the use-cases in which Macs do shine. The combination of raw performance, unique acceleration, as well as sheer power efficiency, is something that you just cannot find in any other platform right now, likely making the new MacBook Pro's not just the best laptops, but outright the very best devices for the task.
It's a comprehensive review, and Intel should be panicking.
United States

Apple Very Likely to Face DOJ Antitrust Suit (theinformation.com) 36

Apple so far has avoided the worst outcome in its U.S. legal battle with Epic Games, but its antitrust woes remain. The Information: In the last several months the U.S. Department of Justice has accelerated its two-year-old antitrust probe of the iPhone maker, according to two people with knowledge of the investigation, increasing the likelihood of a lawsuit. Since summer, there has been a flurry of activity on the investigation as DOJ lawyers have asked Apple and its customers and competitors questions about how the company maintains its strict control over the iPhone, the people said. That includes a new round of subpoenas sent to Apple's business partners over the summer, according to people familiar with the matter.

The investigation is very likely to lead to a lawsuit, though the specifics are still in flux, one of the people said. The DOJ has also assigned more staff to the probe, that person said. In late July two insurance companies abandoned their merger following a DOJ lawsuit, and some of the lawyers on that case moved to the Apple probe, the person said. DOJ lawyers are uncovering what they believe are serious issues and the investigation remains ongoing, the person said.

Desktops (Apple)

macOS Monterey is Now Available To Download (theverge.com) 38

The latest version of macOS, Monterey, is now available to download, according to Apple. The software has been available in public beta for several months, but today's release means Apple thinks the software is ready for everyday use. From a report: As is tradition, Apple announced its latest version of macOS at WWDC in June. New features include the ability to set Macs as an AirPlay target to play content from iPhones and iPads, as well as Shortcuts, Apple's iOS automation software. There have also been improvements made to FaceTime, as well as a new Quick Note feature. For a full rundown of what's on the way, check out our preview from July, as well as Apple's own feature list.

Unfortunately, some of Monterey's biggest new additions, Universal Control and SharePlay, don't seem to be available at launch. Apple notes that both features will be available "later this fall." Universal Control allows files to be dragged and dropped between several different machines, as Apple's Craig Federighi demonstrated at WWDC. It also will let you control multiple Apple devices including Macs, MacBooks, and iPads, with the same mouse and keyboard. SharePlay will enable shared experiences of music, TV shows, movies, and more while connected over FaceTime. Once it's available, Apple says you can use the feature with Apple Music, Apple TV+ and unnamed "popular third-party services." It's better news when it comes to Safari's redesign, which by default now uses a more traditional interface rather than the controversial new tab design introduced at WWDC.

Facebook

Apple Once Threatened Facebook Ban Over Mideast Maid Abuse (apnews.com) 90

Two years ago, Apple threatened to pull Facebook and Instagram from its app store over concerns about the platform being used as a tool to trade and sell maids in the Mideast. From a report: After publicly promising to crack down, Facebook acknowledged in internal documents obtained by The Associated Press that it was "under-enforcing on confirmed abusive activity" that saw Filipina maids complaining on the social media site of being abused. Apple relented and Facebook and Instagram remained in the app store. But Facebook's crackdown seems to have had a limited effect. Even today, a quick search for "khadima," or "maids" in Arabic, will bring up accounts featuring posed photographs of Africans and South Asians with ages and prices listed next to their images. That's even as the Philippines government has a team of workers that do nothing but scour Facebook posts each day to try and protect desperate job seekers from criminal gangs and unscrupulous recruiters using the site.
The Almighty Buck

Apple Updates App Store Guidelines To Permit Devs To Contact Customers About Other Payment Methods (techcrunch.com) 8

TechCrunch's Sarah Perez writes about the new set of App Store Guidelines that Apple introduced today: One of the changes is the result of a previously announced settlement agreement with a class of U.S. app developers. It clarifies that developers are allowed to communicate with their customers about other payment methods available outside their app. Related to this, another new guideline explains that apps may request customer information like name and email, but the request must be optional for the user and shouldn't prevent them from using the app. The third guideline is unrelated to legal action, and simply details how developers can use a new App Store feature, called in-app events, which rolls out next week.

Specifically, Apple deleted a clause from guideline 3.1.3 which had previously said developers were not permitted to use information obtained within their app to target individual users outside of the app to use purchasing methods other than Apple's own in-app purchases. The old rule had also said this would include sending out emails to the address on file obtained when the customer signed up for the app. With this clause gone, developers are no longer barred from those sorts of communications. Apple also added a new section to guideline 5.1.1 (x) which explains further how developers may go about requesting user contact information. It says: "Apps may request basic contact information (such as name and email address) so long as the request is optional for the user, features and services are not conditional on providing the information, and it complies with all other provisions of these guidelines, including limitations on collecting information from kids."

Portables (Apple)

New 16-Inch MacBook Pro With M1 Max to Feature 'High Power Mode' for Intensive Workloads (macrumors.com) 88

The new 16-inch MacBook Pro with the M1 Max Apple Silicon chip will feature a new High Power Mode for intensive, sustained workloads, according to Apple. MacRumors reports: This new setting is the opposite of "Low Power Mode," which aims to decrease system performance to prolong battery life. The new mode will only be available on the 16-inch MacBook Pro with the M1 Max chip, not the 14-inch model or models with the M1 Pro. Text within the macOS Monterey beta reads, "Your Mac will optimize performance to better support resource-intensive tasks. This may result in louder fan noise." The new mode is not likely to be used in typical work cases, but instead when users may be rendering larger files or graphically intensive tasks that require an added boost of performance. The new 14-inch and 16-inch MacBook Pros both include improved thermal architecture, but Apple says the new and improved fans are not likely to be used by most users in day-to-day use.
Apple

Apple's Product Design Has Improved Since Jony Ive Left (bloomberg.com) 125

Bloomberg: There was a sense that, without the moderating influence of the late Steve Jobs, perhaps Jony Ive started to prioritize aesthetics a little too much. Since he stepped down as chief designer at the end of 2019, Apple seems to have reemphasized function. From the iPhone to Apple TV to the Macbook, gone are the days of "The user be damned, we think this looks cool." Monday's unveiling of a new Macbook Pro lineup of laptops provides evidence of the shift. Headline features released five years ago under Ive's aegis have been scrapped. Gone is the so-called "butterfly" keyboard, which rendered the device thinner but whose clunky mechanics made typing more difficult; farewell too to the Touch Bar, a touch sensitive strip display along the top of the keyboard which could show functions for the web browser one moment and mixing tools for music apps the next, but was almost impossible to use without looking; back are HDMI ports, which let you plug the computer into high-definition displays without using an adapter. Perhaps this would have happened under Ive, but Evans Hankey, who now heads the industrial design team, has overseen plenty of other tweaks that seem to indicate a change of philosophy.

[...] But there is merit in sometimes listening to your customers, particularly when the pendulum has swung too far away from function and towards form. After all, you're liable to lose professional customers -- architects, musicians, film-makers -- if they can't plug their laptops into external monitors. And professional users can afford to pay for the top-of-the-range devices that are more profitable to Apple. Dieter Rams, a significant influence on Ive, compiled 10 principles for "Good Design." Number three was "good design is aesthetic." Apple seems to have remembered numbers two and four: "good design makes a product useful" and "good design makes a product understandable."

Portables (Apple)

The New MacBook Pro Seems To Have an HDMI 2.0 Port, Not 2.1 (arstechnica.com) 107

An anonymous reader quotes a report from Ars Technica: The newly announced 14-inch and 16-inch MacBook Pro models have HDMI ports, but they have a limitation that could be frustrating for many users over the long term, according to Apple's specs page for both machines and as noted by Paul Haddad on Twitter. The page says the HDMI port has "support for one display with up to 4K resolution at 60 Hz." That means users with 4K displays at 120 Hz (or less likely, 8K displays at 60 Hz) won't be able to tap the full capability of those displays through this port. It implies limited throughput associated with an HDMI 2.0 port instead of the most recent HDMI 2.1 standard, though there are other possible explanations for the limitation besides the port itself, and we don't yet know which best describes the situation.
Desktops (Apple)

MacOS Monterey Will Have the Old Safari Tab Design (theverge.com) 20

An anonymous reader shares a report: Apple debuted a controversial new Safari tab design this summer at WWDC 2021, and since then, it has tweaked that look and even let you turn off many of the changes. With macOS Monterey, however, the company is going back to the way tabs looked before. On Apple's official page for the upcoming software update, if you scroll down to the section titled "Access Tab Groups anywhere," you can just barely see Safari's older (and arguably better) design in the example screenshots on both a Mac and on an iPad (via Daring Fireball). From earlier this month: Daring Fireball's criticism of the Safari tab design.
OS X

macOS Monterey Is Finally Rolling Out On October 25th (gizmodo.com) 87

Along with new MacBook Pro models, Apple announced during its Mac event today that macOS Monterey will be available on Monday, Oct. 25. Gizmodo reports: As with macOS Big Sur before it, Monterey represents a renewed effort by Apple to streamline its operating systems, with new Focus profiles for limiting notifications and helping you be more productive just like in iOS 15 and iPadOS 15. Shortcuts, Apple's automation app, is now available on desktop for the first time. Monterey also represents the first time users will be able to AirPlay content from a Mac, a function that iPhone users have long enjoyed. If you've already downloaded iOS 15, updating to Monterey just makes sense -- these devices are so much more functional when they work seamlessly with each other.

But perhaps the most anticipated feature Monterey is supposed to bring us is Universal Control, which allows you to use a single mouse/trackpad and keyboard to control multiple Macs and iPads simultaneously. While the new feature wasn't initially included in the public beta rollout of Monterey, that omission has only allowed the hype to grow. It's unclear when Universal Control will come to macOS, only that it won't be available to use at launch. FaceTime's new SharePlay feature, which is also expected to arrive in iOS 15, will also not be ready to try at launch. That feature will allow you to share music or watch shows with folks over FaceTime.
The devices that support macOS Monterey include: iMac (late 2015 and newer), iMac Pro (2017 and newer), Mac Pro (late 2013 and newer), Mac Mini (late 2014 and newer), MacBook Pro (early 2015 and newer), MacBook Air (early 2015 and newer), and MacBook (early 2016 and newer).

Further reading: macOS Monterey Release Candidate Undoes Safari Changes, Reintroduces Old Tab Design
Music

Apple's 3rd-Generation AirPods Arrives Next Week With a New Design, Spatial Audio (arstechnica.com) 9

At its Fall Mac event today, Apple announced the new third-generation AirPods, featuring a slightly revamped design with shorter stems and touch-based "force sensor" and support for spatial audio. Ars Technica reports: The new AirPods retain their usual hard plastic finish and do not have in-ear tips like the AirPods Pro, though Apple says they are now officially IPX4-rated for sweat and water resistance. Apple says the earbuds have six hours of battery life and up to 30 hours when including the charging case. (That's compared to five and 24 hours, respectively, on the second-gen model.) The included case supports MagSafe and wireless charging, though the earbuds do not feature active noise cancellation or a transparency mode like their pricier siblings.

Though the second-gen AirPods were renowned more for their ease of use than their audio quality, Apple says it has updated them with a redesigned driver and an adaptive EQ feature that automatically tunes your music based on the AirPods' fit in your ear. The earbuds will also use Apple's spatial audio tech, which makes audio sound like it is coming from around the user's head. To help with that, the new AirPods support dynamic head tracking like the AirPods Pro and the over-ear AirPods Max. The third-gen AirPods cost $179 and are available to order online today, with in-store availability starting October 26. Notably, Apple will continue to sell the existing second-gen AirPods for $129 alongside the new pair.

Apple

Apple Introduces M1 Pro and M1 Max (apple.com) 201

Apple today announced M1 Pro and M1 Max, its new chips for the Mac. Apple: M1 Pro and M1 Max introduce a system-on-a-chip (SoC) architecture to pro systems for the first time. The chips feature fast unified memory, industry-leading performance per watt, and incredible power efficiency, along with increased memory bandwidth and capacity. M1 Pro offers up to 200GB/s of memory bandwidth with support for up to 32GB of unified memory. M1 Max delivers up to 400GB/s of memory bandwidth -- 2x that of M1 Pro and nearly 6x that of M1 -- and support for up to 64GB of unified memory. And while the latest PC laptops top out at 16GB of graphics memory, having this huge amount of memory enables graphics-intensive workflows previously unimaginable on a notebook. The efficient architecture of M1 Pro and M1 Max means they deliver the same level of performance whether MacBook Pro is plugged in or using the battery. M1 Pro and M1 Max also feature enhanced media engines with dedicated ProRes accelerators specifically for pro video processing. M1 Pro and M1 Max are by far the most powerful chips Apple has ever built.

Utilizing the industry-leading 5-nanometer process technology, M1 Pro packs in 33.7 billion transistors, more than 2x the amount in M1. A new 10-core CPU, including eight high-performance cores and two high-efficiency cores, is up to 70 percent faster than M1, resulting in unbelievable pro CPU performance. Compared with the latest 8-core PC laptop chip, M1 Pro delivers up to 1.7x more CPU performance at the same power level and achieves the PC chip's peak performance using up to 70 percent less power. Even the most demanding tasks, like high-resolution photo editing, are handled with ease by M1 Pro. M1 Pro has an up-to-16-core GPU that is up to 2x faster than M1 and up to 7x faster than the integrated graphics on the latest 8-core PC laptop chip.1 Compared to a powerful discrete GPU for PC notebooks, M1 Pro delivers more performance while using up to 70 percent less power. And M1 Pro can be configured with up to 32GB of fast unified memory, with up to 200GB/s of memory bandwidth, enabling creatives like 3D artists and game developers to do more on the go than ever before.

M1 Max features the same powerful 10-core CPU as M1 Pro and adds a massive 32-core GPU for up to 4x faster graphics performance than M1. With 57 billion transistors -- 70 percent more than M1 Pro and 3.5x more than M1 -- M1 Max is the largest chip Apple has ever built. In addition, the GPU delivers performance comparable to a high-end GPU in a compact pro PC laptop while consuming up to 40 percent less power, and performance similar to that of the highest-end GPU in the largest PC laptops while using up to 100 watts less power.2 This means less heat is generated, fans run quietly and less often, and battery life is amazing in the new MacBook Pro. M1 Max transforms graphics-intensive workflows, including up to 13x faster complex timeline rendering in Final Cut Pro compared to the previous-generation 13-inch MacBook Pro. M1 Max also offers a higher-bandwidth on-chip fabric, and doubles the memory interface compared with M1 Pro for up to 400GB/s, or nearly 6x the memory bandwidth of M1. This allows M1 Max to be configured with up to 64GB of fast unified memory. With its unparalleled performance, M1 Max is the most powerful chip ever built for a pro notebook.

Businesses

Apple Introduces New Polishing Cloth For All Devices, Sold Separately for $19 (9to5mac.com) 105

Alongside the new MacBook Pros, Apple has added a new first party polishing cloth to the Apple Store. The new polishing cloth is a soft white with an embossed Apple logo. From a report: Apple does not specify what material it is made out of. It's priced at $19.00 and Apple says it's compatible with every single device they make.

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