An anonymous reader writes: Last year Apple quietly authorized private-label app stores with its OTA (over-the-air) protocol, and now an Apple spin-off is offering the first hosting service to uses OTA to create alternative app stores for iOS devices like the iPhone and iPad. One of the first is Cisco's App Fridge (for cool networking apps), but a dozen other Fortune 500 companies have also signed up. And this fall, Apperian promises add Android apps to its service, enabling one-stop-shopping for private-label apps store hosted in the clouds. So far these store are for employees only, but by 2012 Apperian claims it will be offering alternative app stores for the rest of us. I say, bring it on!