theodp writes: Steve Jobs & Co. put the kibosh on easier cellphone development, but Google is giving it a shot. The NY Times reports that Google is bringing Android software development to the masses, offering a software tool starting Monday that's intended to make it easy for people to write applications for its Android phones. The free software, called Google App Inventor for Android, has been under development for a year. User testing has been done mainly in schools with groups that included sixth graders, high school girls, nursing students and university undergraduates who are not CS majors. The thinking behind the initiative, Google said, is that as cellphones increasingly become the computers that people rely on most, users should be able to make applications themselves. It's something Apple should be taking very seriously, advises TechCrunch.