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+ - Why the Google Phone Isn't Taking Off 2

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Hugh Pickens
Hugh Pickens writes "Farhad Manjoo writes in Slate that while the iPhone commands nearly 14 percent of smartphone sales and BlackBerry about 21 percent. Android has only 3 percent and that even though it's far friendlier to developers, Android has failed to attract anywhere near the number of apps now clogging the iPhone. Manjoo writes that Google went wrong by giving handset manufacturers and carriers a great deal of control over the design and marketing of Android phones so there is no idealized "Google phone"--instead, Android devices get names like the T-Mobile G1 or the myTouch 3G, and each is marketed separately and comes with its own distinct capabilities and shortcomings. "Outside handset manufacturers lack ambition--none of them even seems to be trying to match the capabilities of the iPhone, let alone to knock us down with features that far surpass those of Apple's device," writes Manjoo. "A smart handset manufacturer could build a top-of-the-line Android device that outshines Apple's phone in at least a few areas--better battery life, a much better Web browser, a brighter or bigger screen, faster or more functional controls ... something that might help Android inspire gadget lust. But so far, that's not happening." John Gruber adds that the goal should be to make a phone that is better than the iPhone. "Carefully select a handful of areas where you can beat the iPhone, and then promote the hell out of these features," writes Gruber. "If your hope is to gain a strong foothold in the market with a sub-par device, you are mistaken. If Apple is BMW, you can be Porsche.""
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Why the Google Phone Isn't Taking Off

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  • I would say that the HTC Hero is a step in the right direction.
  • Android is still new and until very recently there was only a single handset and it had bit of a geeky reputation. There are a whole bunch of Android phones from a fat handful of manufacturers about to hit the market before the end of this year which is going to change the landscape completely. I've had the HTC Hero for a few weeks. It's a brilliant phone and impresses everyone who sees it. I was showing it to a couple of guys in a shop and before long I had a small crowd who were all saying they wanted one

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