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Advertising Android Iphone

Adblock Plus Returns To Android and Arrives On iPhone For First Time 102

Mickeycaskill writes: Adblock Plus has returned to Android — two and a half years after ad blocking services were removed from Google Play — and has been released on iOS for the first time. Adblock Browser for Android has been in beta since late May, with well over 300,000 people downloading the beta in the browser's first week. Meanwhile the arrival of the app on iPhone means developer Eyeo has beaten Apple to the punch, as the company has confirmed iOS 9 will feature an adblocker built into Safari. "With the popularity of the iOS platform in places like the US, we considered it critical to offer an app in the Apple App Store," said Till Faida, co-founder of Adblock Plus. "We're thankful to Apple for working with us on this project and we look forward to their new iOS 9, which will give web developers additional ad-blocking tools. It's a big step for this industry."
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Adblock Plus Returns To Android and Arrives On iPhone For First Time

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  • Awesome (Score:2, Insightful)

    by Anonymous Coward

    I hope that puts the final nail into the coffin of online advertising.

    • by Anonymous Coward

      Why?
      If everyone is blocking ads, then there can be no ad supported web sites.
      Everything on a mobile device will become an app so that the developer has control over the ads again.
      It has already happened with most major sites. Why do you need an app to read a blog? More ads.

      • Why?
        If everyone is blocking ads, then there can be no ad supported web sites.

        Why can't web sites run their own ads? Why do they HAVE to use a service?

      • What are the major sites that can't be read from a mobile web browser? They may OFFER apps, but require them?
    • I doubt that, but I also wonder why this is news.

      For a long time now, I've been running Firefox on Android with AdblockPlus, Searchonymous, Ghostery, and Lastpass installed.

    • I hope that puts the final nail into the coffin of online advertising.

      I highly doubt it. It's more likely to put the final nail in the "ad blocking" industry. As soon as ad blocking goes mainstream then ad supported sites will start to actually care and start actively circumventing ad blocking via either embedded content or requiring you to download an app, etc... The vast majority of people have voted and they have voted that they don't want to pay for apps and websites and would rather see ads instead.

      • As soon as ad blocking goes mainstream then ad supported sites will start to actually care and start actively circumventing ad blocking via either embedded content

        then they are responsible for the content and they are culpable if the ads contain malware

        if you get your ads from a service, then you can just shrug and point if your customers get infected

      • Like the washingtonpost.com just started doing today?

        http://www.buzzfeed.com/matthe... [buzzfeed.com]

        • Like the washingtonpost.com just started doing today?

          http://www.buzzfeed.com/matthe... [buzzfeed.com]

          Oh

          My

          Fucking

          GAWD!!!!!!

          NOES!

          What on earth am I going to do? The end of western civilization. If I cannot get my daily fix of the Washinton Post, I'm just going to end it all...

          umm actually no, I just won't visit their site. Just like I haven'y visited their site for years. The last time I visited, IIRC, I did a script count for some research. They are a huge source of scripts and trackers and tasty malware. My loss, I guess.

          • What on earth am I going to do? The end of western civilization. If I cannot get my daily fix of the Washinton Post, I'm just going to end it all...

            umm actually no, I just won't visit their site. Just like I haven'y visited their site for years.

            This is the best way to vote but it does have its limits. I use google news and I notice more and more sites are paywalled (or limit you to 5 articles a month or something). I block them from the feed and move on but this only works for so long. If enough people do this, then they will either change their business model, go out of business, or someone with a profitable business model will replace them. If enough people put up with ads and/or pay then eventually the people insisting on no-cost ad-free co

      • by AmiMoJo ( 196126 )

        That would be suicide for many of those sites. Doesn't mean they won't try it of course, look at paywalled newspapers that instantly become ghost towns. It only works if the revenue they get is enough to keep going, and I think a lot of sites over-estimate the value that their users see in them.

        The ad industry needs to come to the table and negotiate a truce. Unobtrusive ads and no tracking, or it gets burnt to the ground.

  • by Anonymous Coward

    MS, Amazon, Google bribed Adblock+ to not work fully http://www.businessinsider.com... [businessinsider.com] by default

    • Well in order to make that list, it has to be benign advertising. However if you want it to "fully" work, just uncheck the box marked "allow some non-intrusive advertising."

  • Adblock Plus takes money from advertisers and shows you their ads. Edge doesn't.

    • by vux984 ( 928602 )

      Some of us merely want to create a balance between ads and content. We're happy to have static ads out of the way to help fund the content. We don't freak out about adds in news papers.

      We just don't want adds that pop up, hover, float, move around, overlay what we're looking at, interfere with browsing, track us, flash, animate, play sounds, disrupt normal browser controls, alter the cursor, rotate, etc, etc, etc, etc...

    • by msimm ( 580077 ) on Wednesday September 09, 2015 @04:58PM (#50490005) Homepage
      Adblock Edge (ABE) is discontinued [ghacks.net]. ABE's developer is recommending uBlock Origin [wikipedia.org] which apparently:

      outperforms Adblock Edge but is also available on other browsers and, of course, without "Acceptable Ads Whitelist".

  • "It's a big step for this industry."

    Kind of funny labeling the blocking of an entire industry as an industry.

  • by iONiUM ( 530420 ) on Wednesday September 09, 2015 @03:32PM (#50489121) Journal

    This isn't clear from the summary or article, but the adblock offering on the Google play store (which you can find here: https://play.google.com/store/... [google.com] -- WHY don't they have the link in the summary?!) is a BROWSER, not a plug-in (which I guess doesn't exist on Android Chrome anyways).

    I'm not sure I want a full browser.

  • Always had Adblock (Score:5, Interesting)

    by CimmerianX ( 2478270 ) on Wednesday September 09, 2015 @03:40PM (#50489207)

    Just because Google play blocked the app didn't mean it wasn't available. F-Droid App store always had the app ready to load. I've been using it nonstop for last few years.

    Google Play is just 1 of many app stores.... people don't always realize that.

    • I was hoping somebody else had made this point. The app is also far more effective - blocking out ads even from applications. The downside is that it requires Root access. This seems to be a feasible solution for non-rooted users to at least get around browser-based ads.
  • by LichtSpektren ( 4201985 ) on Wednesday September 09, 2015 @03:45PM (#50489261)
    I am just wondering what advantages I get from the Adblock Browser over using Firefox for Android with uBlock Origin (or Adblock Plus/Edge if you prefer)? TFA doesn't seem to enlighten me.
  • Here we go again with the tiresome "but sites need ads to survive" crap.

    If your website is based on being funded by advertising you have a failed business model. Users don't want to see them and will not tolerate them.

    Like most internet users I pay for my bandwidth and I'm not paying to download your crapulent ads for rubbish I have zero interest in. Plus being somewhat wise I don't allow ads or javascript by default as this is a great start on keeping malware off your machine.

    All you "but we need ads" pe

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