mrspoonsi writes One of the great mysteries of the App Store is why certain apps get rejected and why others don't. Apple has let a surprising number of ripoffs and clones through the store's iron gates, yet some developers face rejection for seemingly innocent apps. "Before you develop your app, it's important to become familiar with the technical, content, and design criteria that we use to review all apps," explains Apple on a new webpage called "Common App Rejections." Rejections include: Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected; Apps that contain false, fraudulent or misleading representations or use names or icons similar to other Apps will be rejected.