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Apple Confirms Purchase of Beats For $3 Billion 188

Posted by Soulskill
from the throwing-down-the-big-money dept.
SimonTheSoundMan writes: "Apple has confirmed it will buy Beats Electronics and Beats Music for $3 billion. Apple will make the purchase using $2.6 billion in cash and $400 million in stock. An important part of the acquisition for Apple is absorbing the Beats subscription streaming service, even though it only has about 110k users. The Beats brand will remain intact, and will continue to sell headphones. "
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Apple Confirms Purchase of Beats For $3 Billion

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