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Apple Now the World's Most Valuable Brand, Knocks Off Coca-Cola 208

Posted by samzenpus
from the what's-in-a-name? dept.
cagraham writes "According to consultancy firm Interbrand's latest 'Best Global Brands' report, Apple is now the world's most valuable brand, with an estimated worth of $98.4 billion. Since Interbrand began issuing the report in 2001, Coca-Cola has previously always claimed the top spot, but fell to third place this year, behind both Apple and Google. Tech companies now make up six of the top ten brands, but only 12 of the top 200. The report comes a week after Apple reported record sales numbers, moving 9 million iPhone 5s and 5Cs during their opening weekend."
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Apple Now the World's Most Valuable Brand, Knocks Off Coca-Cola

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