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iOS 6 Adoption Rates Soar Following Google Maps Release 143

Posted by samzenpus
from the incentive-directions dept.
redletterdave writes "The Dec. 12 reinstatement of Google Maps on iOS has apparently been enough for some of those reluctant users to finally make the upgrade to iOS 6. According to MoPub, the San Francisco-based mobile ad exchange that monitors more than 1 billion ad impressions a day and supports more than a dozen ad networks and 12,000 apps, there has been a 29 percent increase in unique iOS 6 users in the past five days following Google Maps' release on iOS. In fact, MoPub reports a 13 percent increase in iOS 6 users from last Monday to Wednesday alone, which would mean that nearly half of the converts to iOS 6 in the past week switched the very moment Google Maps' standalone app hit the App Store."
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iOS 6 Adoption Rates Soar Following Google Maps Release

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