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Apple Quietly Releases New iPods 153

Posted by Soulskill
from the how-do-they-stack-up-against-nomads dept.
redletterdave writes "At the company's media event last month, Apple introduced its fifth-generation iPod Touch and seventh-generation iPod Nano, but only mentioned an October timeframe for when it would start filling pre-orders. Without an official word, it looks like the official launch day for the new iPods is today. Apple Stores around the country are currently stocked with the new iPods and customers who pre-ordered are finally receiving email notifications that their orders have shipped, or are 'preparing to ship.' Still, it is interesting to note that Apple didn't make a special announcement or even post a press release to announce the launch of its newest media players, especially as the competition heats up before the holiday season."
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Apple Quietly Releases New iPods

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One possible reason that things aren't going according to plan is that there never was a plan in the first place.

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