Apple Is Giving Away Its Secrets By Litigating 149
An anonymous reader writes "Apple, by going to a jury trial to defend the patents of its most prized products, is allowing competitors and the public to see inside one of the most secretive companies in the world. From the article: 'While in court on Friday, Philip W. Schiller, Apple's senior vice president for worldwide product marketing, pulled the curtain further back when he divulged the company's advertising budgets — often more than $100 million a year for the iPhone alone. Also at the hearing, Scott Forstall, senior vice president for iPhone software, explained that the early iPhone was called "Project Purple." Mr. Forstall said it was built in a highly secure building on Apple's campus. A sign on the back of the building read "Fight Club." Behind the security cameras and locked doors, most employees on the project did not even know what they were working on.'"
Re:These are secrets? (Score:4, Funny)
Yes.
I mean iYes.
Re:These are secrets? (Score:5, Funny)
So the secret sauce I need to become a multibillion dollar multinational corporation is spend a lot on advertising, give my projects fabulous color names, hang up a fight club poster... Thats all it takes?
It's so easy, a caveman could do it.
Re:What is this? (Score:2, Funny)
A tour through Willy Wonka's chocolate factory? Where's the sweatshop full of Oompa Loompas?
iOompa iLoompas you insensitive clod.
Re:These are secrets? (Score:4, Funny)
"And if you were able to brand your product in such a way that peopleÂidentifyÂwith it to the point of making it an extension of their personality."
You meant iDentify, don't you?
Re:These are secrets? (Score:0, Funny)
Well, if the I you mean a charismatic CEO/Founder with a cult following.
You mean Bill Gates of course.
Re:Is Apple using undercover marketing? (Score:5, Funny)
Geeks can make serious money at suburban malls these days. Apple pays me to stand around in front of their store, and Abercrombie and Fitch pays me to stay away from theirs.