Critics Blast Apple's Cheesy New Ad Campaign 244
theodp writes "BetaBeat reports that people are pretty much falling over themselves to mock Apple's cheesy new Genius ad campaign, using zingers like 'intellectually cheap,' 'cringe-inducing,' 'borderline smarmy,' and — perhaps the unkindest cut of all — Microsoft-worthy — to describe them. Apple's trilogy-of-terror ad lineup includes Mayday ('An Apple Genius shows a fellow passenger how easy it is to make great home movies with iMovie. All before the tray tables are returned to their upright position.'), Labor Day ('An Apple Genius shows a soon-to-be father all the amazing things he can make with iPhoto.'), and Basically ('An Apple Genius points out there are a lot of things that separate a Mac from an ordinary computer, like great apps that come built in.'). The Atlantic's Jordan Weissmann says Steve Jobs would be appalled by the new ads, which certainly don't fare well in a head-to-head comparison with Think Different."
Are they as deceptive as past iPhone ads? (Score:4, Informative)
Re:Think Different (Score:2, Informative)
Just in case anyone is reading this and believing it. Libre Office runs fine on OS X. As does Open Office and there is a Mac interface specific version Neo Office, which is what I'd generally recommend all things being equal. Pages has a strong doc import, Mellel which is a layout based muli lingual word processor which many Mac people have has one as well.... And of course there is also Office for Mac.
Apple has become the very thing that they despised, back then. One True Way of doing things, and if you don't like it, hit the highway.
Nonsense. There is far more application and usage diversity among Mac users than among PC users. We don't have anything like standard corporate images.