Apple Gets the Importance of Packaging; Why Doesn't Google?

Hugh Pickens writes "Rebecca Greenfield writes that Google's Nexus tablet with its taped sides and fussy plastic takes effort to open, eliciting what some would call 'wrap rage,' the linguist-approved word for the anger associated with opening a factory sealed product, and as a montage of frustrated Google Nexus 7 owners struggling to open their new tablets' packaging proves there is at least one thing Apple gets that Google does not: boxes. In comparison to the minutes-long process that it takes to get to Google's well-reviewed tablet, opening an iPad takes a simple slide of a cover — a lid that 'comes off easily, but not too easily,' as Random Tech's Anthony Kay puts it. Apple boxes aren't beloved by accident. The company thinks about the way a box informs a product and takes boxing seriously for a reason. 'Not only does the box give people warm and fuzzy associations with the product from the get-go, but also, people form emotional attachments to the actual pieces of cardboard. Instead of tossing them like the trash that they are, people have been known to keep their iBoxes,' writes Greenfield. 'Instead of forgotten in a dump or recycling facility, the boxes sit on shelves serving as a constant reminder of the beauty within.'"

Apple good at making stuff easy to open?

[ameen.ross]

Can the iPad/iPhone/iX be opened without surgically removing key components yet?

Die Hard 2 troll Harder...

[mad flyer]

"is at least one thing Apple gets that Google does not"

Beeeyotch please...

Re:what the?

[alen]

all you have to do is post a message on one of google's forums about your hardware issue and wait a few days for someone to respond

Re:Because

[fellip_nectar]

Cats also get neutered...

Re:Different Markets

[jd2112]

If Google were a Roy company there would be about 20 feet of tape, 35 twist ties, 14 molded pieces of clear plastic, and 55 plastic retainers to keep you from pulling the previously mentioned twist ties through the cardboard.
Yes, I have children, how did you guess.?

Re:Wrap rage...?

[k(wi)r(kipedia)]

selling your mint condition iDevice with mint condition packaging means you get higher resell value on eBay.

Ah, the joy of reselling a product that's never been used.

Re:Huh?

[miltonw]

Alternate title for the video: "People who can't cut tape try to open a taped package."

Re:Because

[GameboyRMH]

Hey now, if I lock a cat in a cage with some fun cat toys it won't even look at them, it will cry to be let out.

Re:Wrap rage...?

[Hentes]

But the main main reason many people buy an iPad is so they can make unwrapping videos for Youtube. The tablet is just a bonus.

Re:Wrap rage...?

[mwvdlee]

The point of owning an iDevice is to show it off. Nonchalantly displaying the box on a shelf fits into this lifestyle perfectly.

Re:Ouch

[buback]

Well I don't see what's so weird about displaying them on a bookshelf or table. Maybe with a nice tablecloth on top, and some candles and incense.

It's also a good place for me to put my sacrifices and to focus my prayers

Re:Huh?

[Talennor]

Is cutting tape really that difficult?

Well, I watched the video, and it's apparently quite difficult if you try to cut it with your shirt.

Re:Because

[Gilmoure]

Exactly! Only stupid consumers with too much money and no geek sense like this stupid Apple packaging. And there's so many of them! Why doesn't crApple research users on slasgdot and gear their stuff towards them! Some of the folks here have money to spend as well. Stupid Apple, targeting the majority.

Re:Because

[BronsCon]

Hey, now, my cat routinely outsmarts my wife. There was an incident with a chicken nugget that I won't provide details on, but let's just say, the cat was the clear winner, there. My wife, by the way, has been an exclusive Mac user since the days of OS9.

eeeeh

[SmallFurryCreature]

and thats why you need to have a good pair of pliers and a decent sharp bladed boxcutter to deal with such things

Bit harsh, I manage to deal with kids quite well with just a hammer.

Re:Wrap rage...?

[citizenr]

Ouch.
I resell stuff on ebay, and yes it's been used, but you will get a lot more money if you can advertise it as "new" in appearance. I've received a lot of + feedbacks and 5 stars, because people said "It looks like you never even used it." I did but was just very careful not to scratch the DVD, unit, et cetera.

Also saving the box means you don't have to pay UPS or the post office ~$20 to buy a new box to pack your computer, DVR, whatever.

Hey I know you. You are that guy with bubble wrapped couch and plastic bag over TV remote.

Re:Wrap rage...?

[ifiwereasculptor]

So in all of technology, only Apple users ever upgrade?

Only Apple suckers ever need to! Go on, iSheeple, buy your fancy, expensive new iGadgets, while I have access to the same functionality with my non-Apple PC from the 90s. It has about as much processing power as an iPhone 4S, also runs apps, plays games and I can use its modem to make phone calls by attaching it to a landline. Some faggy Apple shills will claim it's not as portable, but it's mounted on a fucking wheelbarrel.

Re:Wrap rage...?

[Jesus_666]

iPads come with a tablet? Wow. I guess I'll have to keep that stuff they fill the box with the next time I buy one.