Apple Goes Back To EPEAT 225
An anonymous reader writes with a followup to news from last weekend that Apple had turned its back on the EPEAT hardware certification standard. After hearing criticism from customers, the media, and governmental organizations that Apple wasn't being environmentally friendly, the company's Hardware Engineering VP, Bob Mansfield, wrote today that its earlier decision was a mistake, and all of Apple's eligible products are back on EPEAT. (EPEAT welcomed Apple back with open arms.) Mansfield repeated an earlier statement from Apple that EPEAT does not measure all the ways in which the company's products are environmentally friendly. Mansfield said, "For example, Apple led the industry in removing harmful toxins such as brominated flame retardants (BFRs) and polyvinyl chloride (PVC). We are the only company to comprehensively report greenhouse gas emissions for every product we make, taking into account the entire product lifecycle. And we’ve removed plastics wherever possible, in favor of materials that are more highly recyclable, more durable, more efficient and longer lasting. Perhaps most importantly, we make the most energy-efficient computers in the world and our entire product line exceeds the stringent ENERGY STAR 5.2 government standard. No one else in our industry can make that claim."
And another thing (Score:5, Funny)
Mansfield went on to state that Apple would use only genuine Congalese tantalum, African conflict diamonds, rainforest teak, and Iranian oil based lubricants; and furthermore the iOS developers would smoke only Tibetan opium. "No one else in our industry can afford to make those claims, bitches!" he cackled.
At press time, the reporters were too mellow from the complimentary Afghan bud to harsh his groove. Steve Jobs could not be reached for comment.
epeat? (Score:5, Funny)
Re:And another thing (Score:5, Funny)
...Steve Jobs could not be reached for comment.
Now, that's what I call digging for a story.
Re:Brilliant PR move (Score:5, Funny)
Lather, rinse, EPEAT.
Re:And another thing (Score:5, Funny)
Yes, a grave situation to be in for sure....