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Businesses Handhelds Microsoft Apple Technology

Steve Ballmer: We Won't Be Out-Innovated By Apple Anymore 610

Posted by Soulskill
from the innovators-innovators-innovators dept.
An anonymous reader tips an article about comments from Microsoft CEO Steve Ballmer regarding Microsoft's attitude toward Apple. It seems Microsoft is tired of being behind the curve in most areas of the tech market, and will be trying very hard to prevent Apple and other companies from beating them to the punch in the future. From the article: "In a recent interview, Ballmer explained that the company had ceded innovations in hardware and software to Apple, but that the-times-they-are-a-'changin. 'We are trying to make absolutely clear we are not going to leave any space uncovered to Apple,' Ballmer explained. 'Not the consumer cloud. Not hardware software innovation. We are not leaving any of that to Apple by itself. Not going to happen. Not on our watch.' ... An admirable goal, but it's fair to argue that attempting to innovate everywhere results in innovation nowhere. A big part of the reason Apple has been so successful is that they devote the bulk of their attention to only a few select market areas. By trying to innovate everywhere, so to speak, Microsoft runs the continued risk of spreading itself too thin and not really having a fundamental impact in any one market."
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Steve Ballmer: We Won't Be Out-Innovated By Apple Anymore

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