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The Almighty Buck Apple

World Cup Memo Written By Steve Jobs Going Up For Auction 206

Posted by Unknown Lamer
from the gate-gate-paragate-parasangate-bodhi-svahdl dept.
New submitter Dega704 writes with an excerpt from El Reg: "Before Steve Jobs came up with the iPhone or even the Apple II, he designed paddles for ball-flipping games at Atari where the scruffy 19-year-old was employed to improve game design. Sotheby's New York will auction off a document dating from Jobs's time there: a 1974 report that Jobs wrote for his boss suggesting ways to improve arcade game World Cup. According to Jobs' biography, his Atari days are most notable for his clashes with colleagues, who he considered to be 'dumb shits'. He was made to work night shifts there partly because he was in a phase of refusing to wash and so he apparently smelt bad, causing complaints from his co-workers. But Jobs obviously did some work at Atari too, with the document laying out his ideas for improving player experience. The typed four-page document includes three circuit designs in pencil and additional designs for the paddles and alignment of players defending a soccer goal."
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World Cup Memo Written By Steve Jobs Going Up For Auction

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  • Steve WHO? (Score:4, Insightful)

    by russotto (537200) on Monday May 28, 2012 @08:07PM (#40138225) Journal

    Steve JOBS came up with the Apple II? I don't think so.

    • Re: (Score:2, Funny)

      by Frosty Piss (770223) *

      Speaking of The Woz, I kind of wish he would install his office web cam again... One wonders if he took it down because it caught him surfing porn one too many times...

      • by Anonymous Coward on Monday May 28, 2012 @08:46PM (#40138413)

        I was working as a sales rep in a Silicon Valley computer store in the early 80's. I knew the Woz and many other notables (I sold 3com their first 100 PC's). One day Woz's mother came into our store, looking for a joke present for the computer geek son who had everything geeky he could want. I sold her a bottle of "Bug Off" - anti-static spay for his monitor! ... :-)

        • Re: (Score:2, Funny)

          by jez9999 (618189)

          I sold her a bottle of "Bug Off" - anti-static spay for his monitor! ... :-)

          Was his monitor at risk of getting pregnant?

    • by k(wi)r(kipedia) (2648849) on Monday May 28, 2012 @08:27PM (#40138321)
      Well, he may have come up with the design for the thing. After all, if a computer or a smartphone is simply a bunch of chips soldered, screwed or superglued together, then Apple would be selling iBoards and the iBerry Pi, instead of selling the iMac and the iPhone.
      • The Apple I and Apple ][ were Woz's design. All Jobs did was the marketing- the boxes, the rainbow Apple sticker, and the brochures.

    • Re:Steve WHO? (Score:5, Insightful)

      by TheWanderingHermit (513872) on Monday May 28, 2012 @08:59PM (#40138479)

      Kind of shocking the guys at Slashdot would miss something as big as this. Wonder if they're just too young and inexperienced to know about Woz.

      (Yeah, I know they're not -- which means only temporary idiocy could explain them making that mistake!)

      • temporary idiocy

        Temporary? - Don't be such a tease.

      • by AmiMoJo (196126)

        Temporary? More like a chronic unwillingness to edit stories before they hit the front page.

      • Dega704 is a "New Submitter", whatever that means now. Perhaps this is an echo of something taking place in the Slashdot backrooms?

      • by f3rret (1776822)

        Kind of shocking the guys at Slashdot would miss something as big as this. Wonder if they're just too young and inexperienced to know about Woz.

        (Yeah, I know they're not -- which means only temporary idiocy could explain them making that mistake!)

        Revisionism, yo.

    • Re:Steve WHO? (Score:5, Informative)

      by RyuuzakiTetsuya (195424) <taiki@cWELTYox.net minus author> on Monday May 28, 2012 @10:58PM (#40139049)

      Putting the thing into a plastic case and embedding the keyboard was Steve's idea. Trying to keep it simple and not suck is still kind of a revolutionary concept.

      We're all so willing to live with things that suck. I mean, even OSX sucks in many ways(I prefer it because it sucks less than Windows, and while Linux is great for stability, living with the OS is a kind of suck I can't deal with; even if it sucks less overall).

    • Re:Steve WHO? (Score:5, Interesting)

      by tyrione (134248) on Tuesday May 29, 2012 @12:19AM (#40139329) Homepage

      Steve JOBS came up with the Apple II? I don't think so.

      Steve Wozniak is on record stating that Steve designed the layout of everything on the Apple II down to how to layout the ICs. Wozniak could have cared less but saw the merit in Steve's constant design critique to make things organized, minimalistic and right down to the look of the inside of cases not to be nothing but some piece of crap sheet metal cover, ala today's typical PC Clone shell.

      • Re:Steve WHO? (Score:5, Informative)

        by Swampash (1131503) on Tuesday May 29, 2012 @03:45AM (#40139979)

        I think you mean he COULDN'T have cared less.

        • Re: (Score:2, Funny)

          I think you mean he COULDN'T have cared less.

          No. It's part of a quote and has become mainstream because of frequent use.
          The quote is "I could care less but I honestly don't know how" - with a few variations.
          Since we are are becoming increasingly allergic to writing long sentences this one
          is used so often the original has been all but lost.

          • by eyrieowl (881195)
            No, "could care less" is simply wrong [wsu.edu]
            • by Guignol (159087)
              No, this is wrong, but you are answering to a post that was also a wrong explanation
              This is a second/third degree thing, and because of that, it does not go well in written form
              The idea is to say "well, I could care less" ("now that I think about it" heavily implied by a breathing pause and a funny 'I am really thinking about it" stance)
              If you just say "this is so stupid, so irrelevant, there is absoluteley no way I could care less about it"
              Well, you made your point, but it was a cheap one, because it
              • by eyrieowl (881195)
                I think this [upenn.edu] is probably one of better explanations for why "could care less" is generally wrong. In short, all the fancy claims of sarcasm/irony are likely post hoc justifications, what's more important is looking at actual intent. In this case, I don't think tyrione was sarcastically saying anything, he was intending to very directly say Woz didn't give a damn about the aesthetics of the ICs. Also, just for fun, this post [quickanddirtytips.com] has a google ngrams graph for the two phrases showing how couldn't care less look
                • by Guignol (159087)
                  There is a very common french expression that goes exactly the same way:
                  "Better off hearing this than being deaf"
                  This works on exactly the same angle, if you said "i'd preffer to be deaf than to hear that" of course it is "stronger" in you pretending that piece of music or whatever is the worst thing you have ever heard, but it is also a silly cheap absolute, while the other way to say it conveys the idea that you had to think about it and had to go very low in your qualifications standards if you see wha
    • Re: (Score:2, Funny)

      by mwvdlee (775178)

      According to iHistory 2.0, Jobs did.
      Apple is working on remotely deleting iHistory 1.0 to improve your history experience.

      • by Wovel (964431)

        Also according to Steve Wozniak.. Seriously some of you Jobs haters need to get out of the house more.

    • by arikol (728226)

      No, but Jobs was quite competent technically. When he referred to himself as being "not that technical" he was comparing himself to people like Woz. The two met precisely because they were building the same sort of electronics at home.

      Jobs was better at electronics than most of us here on /.
      Woz was a good amongst men when it came to electronics..

  • Further proof towards geniuses are normally mad.
    • by king neckbeard (1801738) on Monday May 28, 2012 @08:16PM (#40138275)
      What does a post about Steve Jobs have to do with geniuses?
      • by starworks5 (139327) on Monday May 28, 2012 @08:22PM (#40138295) Homepage

        He employs them in his apple stores

      • by kiwimate (458274) on Monday May 28, 2012 @08:37PM (#40138375) Journal

        You may want to look up the definition [merriam-webster.com] of the word. It probably has many more meanings than you suspect.

        P.S. - why are some people never happy unless they're ripping down someone else?

        • Re: (Score:2, Insightful)

          by Anonymous Coward

          It's not about deriving pleasure from ripping people down. It's about treating pond scum like Thomas Edison or Steve Jobs like they did something good for society.

      • by Tablizer (95088) on Monday May 28, 2012 @09:00PM (#40138483) Homepage Journal

        He was a user-interaction genius, not necessarily a technical genius. He knew what people would want without them first knowing they wanted it.

  • by Anonymous Coward on Monday May 28, 2012 @08:08PM (#40138233)

    I'm going to be a billionaire!

  • by Anonymous Coward

    One of a kind! Snot rag that Steve Jobs blew his nose into at an organic food restaurant in 1979! Yours for only $200K! Suitable for framing!

  • by stevegee58 (1179505) on Monday May 28, 2012 @08:15PM (#40138265) Journal
    He's venerated as a demi-god but like many high/over achievers he was also complete prick.

    Sorry Steve.
    • Re: (Score:3, Insightful)

      by starworks5 (139327)

      Basically the bully that got to boss around and fuck over all the nerds, but doesn't actually possess much along the lines of ability, at least i had some respect for bill gates and his skills.

      • Re: (Score:3, Funny)

        by Vinegar Joe (998110)

        Steve Ballmer with better fashion sense.

        • Re: (Score:3, Funny)

          Yeah, I guess that explains why Ballmer followed Jobs around like a bipolar chimpanzee, repeatedly insulting and dismissing Apple products on Monday and paying legions of engineers to try their best to copy them on Tuesday.

          Yeah, Jobs and Ballmer, two peas in a pod.

          Just one question: were you dropped on your head as a child?

        • by altoz (653655)

          Bill Gates with better design sense.

          Fixed that for you.

      • by arikol (728226)

        Well, he was building and designing his own electronics by the age of ten (before he met Woz. This is the reason he and Woz met) so I wouldn't say that he had no ability (in the realm of tech). As a design chief and a business manager he was a genius (otherwise all the other companies would be as successful as Apple)

      • by Swampash (1131503) on Tuesday May 29, 2012 @03:48AM (#40139991)

        As a previous poster has observed, Jobs was probably a better computer technician in the pure "here's a bucket of ICs and a board and a soldering iron, build a computer" sense than most people here. It's just that his partner was Steve Wozniak, who took that shit to a whole different level.

    • by caitsith01 (606117) on Monday May 28, 2012 @08:48PM (#40138425) Journal

      Yep, would you rather be (a) uber successful but smelly, nasty, humourless and loveless, or (b) less successful but regularly bathed, kind, funny and loved?

      Of course this is slashdot so I should offer option (c), unsuccessful, smelly, nasty, humourless and loveless.

    • Re: (Score:3, Insightful)

      by phantomfive (622387)
      It's ok, look around, most of the people you work with are pricks, your boss is....so are the people at the gym, in the super-market, and everywhere. So am I, and so are you, most likely.

      Fact is, most people are pricks. So what?
      • by Anonymous Coward on Monday May 28, 2012 @09:44PM (#40138683)

        Thing is, if you take all those people who are pricks, and consider them "normal", Jobs is still a prick.

      • by swillden (191260)

        It's ok, look around, most of the people you work with are pricks, your boss is....so are the people at the gym, in the super-market, and everywhere. So am I, and so are you, most likely. Fact is, most people are pricks. So what?

        Right, because it's a boolean attribute. Frequency and degree aren't relevant.

      • by kenh (9056)

        This is slashdot - what's a gym?

      • by Wovel (964431)

        None of them are as smart as I am either.

  • ironic? (Score:4, Interesting)

    by Cyko_01 (1092499) on Monday May 28, 2012 @10:13PM (#40138793) Homepage
    I find it odd that, with his background is video games, the mac is not a more successful gaming platform.
    • by westlake (615356)

      I find it odd that, with his background is video games, the mac is not a more successful gaming platform.

      The Mac entered the market in 1984 with a nine inch 512x342 black and white screen, 128 KB RAM and a $5200 price tag, adjusted for inflation. It would be three years before the Mac supported color with the introduction of the Mac II. MacIntosh [wikipedia.org]

      • by Osgeld (1900440)

        what was the graphical resolution of MDA?

        thats right jack fucking shit, it couldn't do graphics

        what about CGA?
        320×200 color 640×200 mono

        still lower than mac, and yet many many more games ..

    • by Swampash (1131503)

      Nintendo reports first-ever operating loss in 2011
      http://www.engadget.com/2012/04/26/nintendo-annual-financials-2011/ [engadget.com]

      Sony reports record loss in 2011
      http://www.theverge.com/2012/5/10/3011264/sony-record-loss-5-7-billion-fy-2011 [theverge.com]

      Apple reports record revenue, record sales of iPad and iPhone in 2011
      http://www.macworld.com/article/1164973/apple_reports_record_revenue_profit_for_fiscal_first_quarter.html [macworld.com]

      But I'm sure that's just a coincidence.

    • Maybe he was burnt out or disgruntled or something. He certainly seemed to have a fanatical opposition to games for a long time. These stories about how he was treated at atari as a 19 year old seem like just the thing to create some weird brooding hatred of the game industry.
    • by tlhIngan (30335)

      I find it odd that, with his background is video games, the mac is not a more successful gaming platform.

      Actually, Steve Jobs HATED games. If he had his way he wouldn't have it on his Mac platform (he wanted people to think of the Mac as a tool, not a toy).

      Of course, over the years he softened his stance which basically led to iOS being one of the top portable gaming consoles around. (And yes, an iDevice IS a console - completely with console-like development mentality and approvals. The only thing it lacks

  • by Genda (560240) <mariet@got.nERDOSet minus math_god> on Monday May 28, 2012 @10:14PM (#40138797) Journal

    To hear about a young man on a path to providing joy and happiness to millions, only to lose his way and become a business executive. Where did we fail you Steve. You clearly had the potential. Antisocial, poor hygiene, you had all the traits of a budding young geek. Then somewhere a terrible turn south. Perhaps we'll never know.

    • by tyrione (134248)

      To hear about a young man on a path to providing joy and happiness to millions, only to lose his way and become a business executive. Where did we fail you Steve. You clearly had the potential. Antisocial, poor hygiene, you had all the traits of a budding young geek. Then somewhere a terrible turn south. Perhaps we'll never know.

      Every one of those bohemians from his early days all became wealthy, yet he was one of the only ones who actually lived as minimal a lifestyle as possible with all of his wealth. Steve was all about cutting edge style even when he was managing an Apple orchard for a hedonist later turned Copper Mogul and Conservative dick head, while up in Oregon.

      • Every one of those bohemians from his early days all became wealthy, yet he was one of the only ones who actually lived as minimal a lifestyle as possible with all of his wealth.

        Yeah, as minimal as possible. [rushlane.com]

        Note the minimal, bohemian lifestyle demonstrated in the linked picture.

        He also purchased 20,000+ square feet of house in what I assume must have been a demonstration against the evils of capitalism, right?

    • by Raenex (947668)

      It always breaks my heart... To hear about a young man on a path to providing joy and happiness to millions, only to lose his way and become a business executive.

      2013, Year of the Linux Desktop!

  • "because he was in a phase of refusing to wash and so he apparently smelt bad"

    Hmmm... Somehow that lessens my previous critique of his persona.

    Still, he was greedy smelly. So he wasn't all good after all!

  • by Digital Vomit (891734) on Tuesday May 29, 2012 @08:11AM (#40140941) Homepage Journal
    If you look closely at the document, you can see where he erased "Wozniak" and wrote "Jobs"...

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