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Desktops (Apple) Apple Idle

MacBook Pro Fragrance Created 114

Posted by samzenpus
from the smell-different dept.
First time accepted submitter GreenPages writes "There's a new signature scent for Apple fans — 'the scent of an Apple product being opened for the very first time.' Created for an art exhibition, the special fragrance is not for sale. From the article: 'The scent created with Air Aroma for Greatest Hits encompasses the smell of the plastic wrap covering the box, the printed ink on the cardboard, the smell of paper and plastic components within the box and, of course, the aluminum laptop which has come straight from the factory in China.'"
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MacBook Pro Fragrance Created

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  • by dryriver (1010635) on Tuesday April 17, 2012 @11:05AM (#39710609)
    Since this is an art project, the created scent is supposed to evoke something or the other, right? Some kind of intellectual reaction or discussion? It may be a commentary on the ritual of "product unboxing" being taken so far by some people, that they even create "product unboxing videos" on Youtube... It may be a commentary on Apple users being so damn addicted to buying from Apple, that even the "unboxing scent" of the products being opened evokes a sense of "Euphoria" in Apple fans. Since most scents are closely related to fashion (labels), it may be a commentary on Apple's products being so mainstream "fashionable" now, that one might as well create a "fragrance" for Apple, which some people wear like they wear Prada, Hugo Boss or YSL... That last one is probably what they were targeting with this art project. The fact that Apple products have become more "fashion item" than "computer product". And, probably the related fact that many people who buy Apple stuff to be in the "in-crowd", are "fashion-victims" of sorts, who feel compelled to buy that-which-is-fashionable. ---- (Now if only someone made a scent replicating the smell of my latest Samsung laptop being unboxed, then I could become a "fashion-victim" like the Apple geeks, too =)
  • Re: Sexy? (Score:5, Interesting)

    by janimal (172428) on Tuesday April 17, 2012 @11:12AM (#39710693)

    My thought on reading the headline was that this was a scent that Apple would drop into their new laptops. Not a bad idea, I thought.
    This reminds me of my first visit to the Abercrombie & Fitch store in London. They spritzed the clothing in there with their perfume. And the hot girls that helped me pick the clothes also had the scent on. The experience ingrained the smell into my brain as the smell of "sexy".
    Smell association is a powerful device. If you got Apple fans to associate Apple gear with a specific scent, they would crave the product if they just smelled the store around the corner.

    But the smell of plastic and aluminum? Boring.

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