MacBook Pro Fragrance Created 114
First time accepted submitter GreenPages writes "There's a new signature scent for Apple fans — 'the scent of an Apple product being opened for the very first time.' Created for an art exhibition, the special fragrance is not for sale. From the article: 'The scent created with Air Aroma for Greatest Hits encompasses the smell of the plastic wrap covering the box, the printed ink on the cardboard, the smell of paper and plastic components within the box and, of course, the aluminum laptop which has come straight from the factory in China.'"
The artist was trying to say what with this? (Score:4, Interesting)
Re: Sexy? (Score:5, Interesting)
My thought on reading the headline was that this was a scent that Apple would drop into their new laptops. Not a bad idea, I thought.
This reminds me of my first visit to the Abercrombie & Fitch store in London. They spritzed the clothing in there with their perfume. And the hot girls that helped me pick the clothes also had the scent on. The experience ingrained the smell into my brain as the smell of "sexy".
Smell association is a powerful device. If you got Apple fans to associate Apple gear with a specific scent, they would crave the product if they just smelled the store around the corner.
But the smell of plastic and aluminum? Boring.