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Microsoft 'Hut' Opens Outside Seattle Apple Store 262

Posted by samzenpus
from the competition-on-your-doorstep dept.
theodp writes "On October 20th, Microsoft will open its 14th store in Seattle's popular University Village shopping center, where it will go head-to-head against an existing Apple Store. To help build buzz for next week's grand opening, Microsoft set up a temporary Kinect-equipped hut within spitting distance of the Apple store, a guerrilla marketing effort designed to catch the attention of the throngs flocking to the Apple Store for the new iPhone 4S. Microsoft will up the marketing ante for next weekend's grand opening, transforming the parking lot between the two stores into a concert venue for performances by The Black Keys and OneRepublic. Any bets on whether the concerts will drum up more business for the Zune Market Place or the iTunes Store?"
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Microsoft 'Hut' Opens Outside Seattle Apple Store

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  • by swb (14022) on Sunday October 16, 2011 @08:01PM (#37734446)

    ...has an Apple store and a Microsoft store very nearly across the same hallway from each other.

    I can't stand the Mall of America but on every compulsory trip I've taken there, the Microsoft store is nearly empty. A few people (my 7 year old included) are goofing with a Kinect up front, a few losers are using the demo PCs for Facebook updates and that's it.

    The Apple store on the other side of the hallway is packed, with nary a demo iPad or Mac unattended. Lots of people in the store.

    In neither case did I count who walked out with stuff, but the interest level in the Apple store was high.

    I thought the Microsoft store was generally attractive, but the whole idea seems unfocused. There's Microsoft products like Xbox and Zune (well, not anymore), the phone and then there's...PCs. Laptops, desktops, but they're not really selling them, well, maybe they are. You can't tell.

    It felt like they were pushing the whole PC "experience" and not just the Microsoft vision of it, which even Microsoft didn't seem they could explain very well.

    For full disclosure, I build my own Windows PCs but have owned more iPods and iPhones than I'd care to admit (every iPhone model from the 3G to the 4S).

  • by ILongForDarkness (1134931) on Sunday October 16, 2011 @09:37PM (#37734934)
    What I find funny is Apple is usually associated with liberals and the stereotype is liberals are all about charity and causes. Anyways Apple is notoriously stingy when it comes to charity meanwhile Bill Gates has given away the majority of his wealth.

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