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What HP's TouchPad Fire Sale Teaches iPad Rivals 312

Posted by samzenpus
from the flood-the-market dept.
Hugh Pickens writes "Christopher Williams writes that the success of HP's fire sale in unloading hundreds of thousands of TouchPads at heavily discounted prices may provide clues to other Apple competitors hoping to loosen the iPad's stranglehold on the tablet computing market. The main Google Android tablets, made by Samsung and Motorola, are pitched at around the same price point as the iPad but, put together with all the other Android tablets, it's estimated the iPad outsells them eight to one so 'the problem becomes circular: the user base is too small for app developers to invest in,' writes Williams, 'so users buy an iPad because there are more apps and the user base gets even smaller relative to Apple's.' According to Williams, Android tablet makers must find a way of breaking the cycle to avoid the TouchPad's fate. 'No doubt acutely aware of this is Amazon, which is rumored to be preparing to release an Android tablet this autumn,' writes Williams, adding that Amazon must price their 'iPad killer' at break-even or a loss to succeed. 'Its online retail empire and the Kindle brand mean Amazon has the marketing clout to take on the iPad, but on the evidence of HP's successful TouchPad sell off, the question is whether it has the courage to put its money on the line. '"
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What HP's TouchPad Fire Sale Teaches iPad Rivals

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  • Re:Worse tablets (Score:4, Informative)

    by digitallife (805599) on Wednesday August 24, 2011 @04:58PM (#37197410)

    Certainly there are android phones at the same price point as the iphone, except that the most popular android phones are the cheap ones which usually either have zero upfront cost or no contract. So in reality the situation is more similar to what I suggested: Android is the cheap alternative to the iPhone.

  • by fafaforza (248976) on Wednesday August 24, 2011 @06:11PM (#37198534)

    But you do have to admit that many long time Apple users bought the iPad with no real reason for owning it. Apple is good at packaging and marketing the stuff. I know of a few people that keep tabs on all of their stuff and have the money to buy it and not really know what they'll do with it or whether they even need it for anything.

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