The Real Reason Apple Is Suing Samsung

doperative writes with this quote from a speculative piece at Business Insider about Apple's real motive behind its recent lawsuit against Samsung's Galaxy devices: "Android is free. In some cases, it's even cheaper than free, with Google sharing some revenue from Google searches on Android phones with partners. This is hugely disruptive to both Microsoft and Apple's business models; Microsoft because they make money on software licenses, and Apple on hardware. And this disruptive approach is winning: Android is surging past iOS in marketshare. A lawsuit from a big company, even if doomed, still takes a lot of time, energy and money to fight off. So Samsung or someone else might settle, accepting to pay some form of license. If that happens, Apple can go around to the other manufacturers asking for the same license and have a much stronger claim. And now OEMs have to factor that cost into the decision to choose Android. And all of a sudden, Android has a price." Samsung has fired back with a lawsuit of its own.

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