iPad Just Another TV Set? 270
An anonymous reader writes "An iPad is just another TV set, and can be viewed just like an extra outlet. These are the words Cablevision (NYSE: CVC) has thrown toward content providers as demand for consumer viewing keeps shifting to more available sources like Roku, Apple TV, and the iPad, over providers like Netflix, and Hulu, and now Cable TV. Programmers are throwing down the gauntlet as more devices are able to stream video from a variety of providers."
Programmers, not what you think they are (Score:5, Insightful)
Schedule managers would be a more apt term
when first reading TFS, my first parsing suggested some random C-jockeys screaming "oh no it isnt" in a bid to prove the ipad isnt a TV, didnt make a lot of sense
The TV is everywhere (Score:2, Insightful)
TV execs need to sit in the luxury spa for a day just contemplating what that means.
Too mean it boils down into the following opportunities:
1) An advertising outlet is in every persons pocket, computer, cable box. table.
2) More information on the locality of viewers.
I would work on inserting local adds based on .. well locality. Of course, global advertisers would still be there.
I would also create 5-8 minute shows when 8 second commercial. Get people who are commuting.
I would put every god dan piece of TV and movie I can online. with advertising. Like Hulu used to try to do.
Sell and advertising free subscription, but make all the content available every way. Get some ad revenues from Show that would in no way be viewed on broadcast TV anymore.
I would bill there service as a replacement for a DVR. they selling point being :No need to upgrade: don't need a different unit for different delivery methods; don't need to schedule; It's all online and easy
They need to really accept the fact the previous models of advertising where very wrong. That's OK, and expected. It started with no data, and the data capturing mechanism they developed pretty much ensured middle class 'white bread' families dictated what was on TV. Now that they are getting better data, they should accept it and develop models for it.
Re:They don't get it (Score:5, Insightful)
Re:"Rights holders" = Feudal lords (Score:4, Insightful)
Re:They don't get it (Score:5, Insightful)
To a pull system from a push content system. A push system is defined as something like television, where everything is pushed with a schedule at timed intervals. A pull content gives you a choice, instead of waiting and being forced to stay for a show.
For example, even on legal sites, you choose when and what to watch, availability withstanding.
DVR is a stopgap in that direction. Netflix, Hulu and Youtube are currently going in the right direction.
Re:No.... (Score:2, Insightful)
I was actually considering getting a Xoom for video editing. I can imagine a touch interface working really nicely for that. I know I'd much rather have 1GB of RAM than 512MB in that scenario.
Why, exactly? Even assuming all other things remaining equal (and things definitely aren't equal), there's no reason to assume 1GB of RAM is going to be appreciably better than 512MB of RAM. Once you have sufficient memory (and 512MB is more than enough for HD video editing), the software differences become ultimately important.
What good is 2x the RAM if you're using it to run inferior software?