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Businesses Apple

Apple's Secret Weapon To Win the Tablet Wars 716

Hugh Pickens writes "International Business Times reports that when manufacturers trotted out their Android tablet prototypes during the CES show two months ago, pundits were happy to toll the death knell for the Apple's iPad, but now manufacturers are discovering that simply making a good tablet does not guarantee that it will sell — much to the chagrin of Motorola and its Xoom product. Now it is plain for all to see that Apple's secret weapon is their network of dedicated Apple stores worldwide where dedicated sales people are not only able to better explain its tablet to consumers but Apple also captures more margin than competitors who have to share margin with retail partners. Apparently, we are not going to see a repeat of the Android ambush of the smartphone market where the combined, price, savvy marketing, and modulated supply releases of the iPhone created so much aspirational demand in the market that buyers simply surged at the chance to buy what was perceived to be an equivalent product at lower prices. 'Motorola's Xoom is only the first to face these problems,' writes AA Defensor. 'Soon RIM's Playbook, and HP's TouchPad will hit the shelves and unless they can do something drastic over the short term, it might remain to be an iPad market. But not because they did not build a good product.'"
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Apple's Secret Weapon To Win the Tablet Wars

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  • by ThePromenader ( 878501 ) on Monday April 04, 2011 @09:04AM (#35706820) Homepage Journal

    Did they hire Moses as their campaign manager? That guy was a whiz at promoting tablets.

  • Re:too bad (Score:3, Funny)

    by Lumpy ( 12016 ) on Monday April 04, 2011 @09:14AM (#35706932) Homepage

    Really... Mine was not, I sat naked in front of my computer with a bowl of jello, clicked a couple of things and my tablet was delivered the next day to my home. IT was a fantastic retail experience...

    What, I was hot and hungry...

  • Re:too bad (Score:5, Funny)

    by PopeRatzo ( 965947 ) * on Monday April 04, 2011 @09:21AM (#35706992) Journal

    That should probably tell you something right there. Apple stores are hip. They're like that really exclusive dance club that everyone seems to want to get into. Once you're inside, it's crowded and hot, the DJ sucks, the drinks are overpriced--yet people will line up around the block just to beg the bouncer to get in.

    And if you go into the men's room, you'll see four feet in one stall. Yep, that's the Apple Store, all right.

  • by jedidiah ( 1196 ) on Monday April 04, 2011 @10:08AM (#35707578) Homepage

    > Well, there is your problem. Of your 3 tasks listed, only
    > 1 of them is something that a normal person is only likely
    > ever to do.

    Print. Attach my video camera. Access an arbitrary (flash) website.

    Each of those is a "mundane use case" that a PhoneOS tablet fails at.

    You weenies will continue to redefine "geeky" in a manner reminscent of 1984 until you are left with a 50s toaster.

  • by rmdyer ( 267137 ) on Monday April 04, 2011 @10:23AM (#35707794)

    Did they hire Moses as their campaign manager? That guy was a whiz at promoting tablets.

    Unfortunately Moses tablets gave us strict rules about what we can't do.
    Wait. Now I understand.

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