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Advertising Businesses Movies Television Apple Entertainment

Apple Deemed Top of Movie Product Placement Charts 321

Posted by samzenpus
from the getting-your-name-out-there dept.
adeelarshad82 writes "Apple was deemed top of the product placement charts last week after getting its computers, iPads, iPods and other items featured in 30 percent of the top movies at the U.S. box office in 2010. Apple had roles in movies last year ranging from 'Kick Ass' to 'The Other Guys' and 'Toy Story 3.' The strategy is obviously not a new one for Apple; they've had successful product placements in a number of TV Shows and movies over the last three decades like 'Star Trek IV,' 'Batman & Robin' and 'Dexter.'"
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Apple Deemed Top of Movie Product Placement Charts

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  • They beat Cisco and all their phone placement?
  • Im getting a Pear [androidtablets.net]

    At first i thought it was a clever little play on tech, because the studio execs wanted to avoid trademark infringement, but theres actually marketing for Pear

    • by zmollusc (763634)

      Hey, sonny, back in the day we had plenty of food-named computers. Apricot, Peach, Orange, Lemon, Acorn, er.. Sage, er , er ...
      Well, it seemed like plenty at the time.

  • by Renderer of Evil (604742) on Sunday February 27, 2011 @07:47PM (#35334166) Homepage

    Apple's product placement has gotten out of hand in recent years. Everywhere in coffee shops, airports, college campuses, and libraries you see the glowing Apple logo. The shareholders should really ask tough questions why Apple is wasting so much money paying these people to use their products.

    The worst example of product placement is probably at the malls. They have this giant space allocated for the sole purpose of flaunting the shining logo filled to the brim with Apple-only computer gear. Yes, the Apple store is the mother of all product placements. And these stores are full of people who are paid by the company to stand there and fiddle with MacBooks and iPads.

    Dell, Gateway and HP would never do something like this. They're ethical when it comes to clean competition.

    DOJ needs to investigate.

  • Here is the original article by brandchannel [brandchannel.com] in case you are interested in seeing the rest. I thought I would be, but after skimming it I changed my mind.

  • For the most part I don't care what product placement bollocks they various parties get up to: they get the ability to advertise at me, and I get the right to ignore either the movie or the advert (often the former if the movie is Hollywood drivel). However I do take issue when it becomes intrusive. One of our Aussie TV networks thought it would be good to insert their own advert into a CSI episode. So, they waited for one of the "through the microscope" shots and replaced the entire circular slide im
  • When he rebooted and I heard the Mac Chime... a part of me laughed at the recognition, and my other part was sort-of annoyed at being distracted from the movie.

    • I think that was a joke. While I'm sure they worked out a deal with Apple, because they'd have to for licensing reasons, I doubt Apple went looking to put that in there. More likely the director knew it would be funny to people and decided to put it in. Wall-e needed to do something when he rebooted, and given that it was a comedy that thing should be funny. He figured that was just the thing.

      • Steve Jobs used to own Pixar, he's still the largest single Shareholder of Disney due to the acquisition a few years back. Disney, in particular Pixars links with Apple are incredibly strong.

  • It doesn't move products. Why does anyone care?

    Frankly I'd be afraid of the IT manager that purchased Oracle kit because it was in Iron Man 2.

    • In the case of Oracle and Iron Man 2 it may not have been product placement in the classic sense. In some cases a director wants a real product, because they feel it is more realistic, and they have the producers work with the company for the rights.

      However for consumer gadgets, it absolutely works. The reason Apple does it is they want to create this image that everyone uses Apple. They want it to seem like Apple products are everywhere, and all the cool successful people use them. Well in the real world y

    • If you actually want the product because of its merits, and haven't just been brainwashed to take out your wallet when you see the logo, you still have to pay more for it to cover the cost of the ads. And the value of the ad-infected TV shows and movies that anyone wants to watch because of their content is reduced.
  • by GreggBz (777373) on Monday February 28, 2011 @07:47AM (#35336854) Homepage
    Rumor has it that Star Trek IV was to originally use an Amiga [imdb.com] in the transparent aluminum scene, but Commodore would not loan the studio a computer. Apple, however was happy to. As you all know, the Amiga was a superior, less expensive product, just marketed much more poorly. :-)

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