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Advertising Businesses Movies Television Apple Entertainment

Apple Deemed Top of Movie Product Placement Charts 321

Posted by samzenpus
from the getting-your-name-out-there dept.
adeelarshad82 writes "Apple was deemed top of the product placement charts last week after getting its computers, iPads, iPods and other items featured in 30 percent of the top movies at the U.S. box office in 2010. Apple had roles in movies last year ranging from 'Kick Ass' to 'The Other Guys' and 'Toy Story 3.' The strategy is obviously not a new one for Apple; they've had successful product placements in a number of TV Shows and movies over the last three decades like 'Star Trek IV,' 'Batman & Robin' and 'Dexter.'"
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Apple Deemed Top of Movie Product Placement Charts

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  • by Renderer of Evil (604742) on Sunday February 27, 2011 @07:47PM (#35334166) Homepage

    Apple's product placement has gotten out of hand in recent years. Everywhere in coffee shops, airports, college campuses, and libraries you see the glowing Apple logo. The shareholders should really ask tough questions why Apple is wasting so much money paying these people to use their products.

    The worst example of product placement is probably at the malls. They have this giant space allocated for the sole purpose of flaunting the shining logo filled to the brim with Apple-only computer gear. Yes, the Apple store is the mother of all product placements. And these stores are full of people who are paid by the company to stand there and fiddle with MacBooks and iPads.

    Dell, Gateway and HP would never do something like this. They're ethical when it comes to clean competition.

    DOJ needs to investigate.

  • by santax (1541065) on Sunday February 27, 2011 @08:55PM (#35334534)
    Give him a french accent?
  • by PopeRatzo (965947) * on Sunday February 27, 2011 @11:07PM (#35335234) Homepage Journal

    I understand the desire to use movies to advertise products via product placement, but the MacBook Air sitting on the desk in The King's Speech was going a bit far.

    But that's just my opinion.

  • by pandrijeczko (588093) on Monday February 28, 2011 @03:51AM (#35336150)

    ... for example, in a homosexual porn movie where a rich young man is being fisted by a Steve Jobs lookalike, then Apple product placement would be entirely appropriate.

  • by Golddess (1361003) on Monday February 28, 2011 @08:29AM (#35337084)

    It pulls me out of the movie

    Wait, showing the logo pulls you out of the movie? Really?

    "Hey Bob, why do you have this giant sticker on the lid of your laptop?"
    "Oh, we don't want anyone who might happen to wander down here to get the idea that Company X is the best because we use them."
    "But Bob, we're in a secure underground laboratory. Who the hell is going to 'wander down here'?"
    *both actors slowly turn towards the camera and stare for a few seconds*

  • by flappinbooger (574405) on Monday February 28, 2011 @09:04AM (#35337328) Homepage

    It's distracting. Especially with the laptops, where Apple plasters a large illuminated logo on the back. It pulls me out of the movie and makes me think about Apple for a few seconds. In my opinion, they should cover up the brand entirely. As much as I'm a tech guy, I really don't need to know what brand of computer the guy in the movie is using, unless it has something to do with the narrative.

    I know my life was enriched knowing I can hack an alien spaceship with a macbook.

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