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The Media Apple

Media Loves Apple and Its Army of Fans 356

Posted by CmdrTaco
from the we-loves-us-an-ipod dept.
cgriffin21 writes "Apple is getting more media attention right now than any other technology company, including Google. Microsoft, meanwhile, is languishing in the shadows like Cinderella on the night of the ball. That's the upshot of a study released Monday (PDF) by the Pew Research Center's Project for Excellence in Journalism, which found that Apple was the focus of 15.1 percent of media coverage between June 1, 2009 to June 30, 2010. Google received 11.4 percent of media coverage during the period, while Microsoft garnered just 3 percent."
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Media Loves Apple and Its Army of Fans

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  • MS is hurting (Score:5, Interesting)

    by grub (11606) * <slashdot@grub.net> on Tuesday September 28, 2010 @10:02AM (#33721500) Homepage Journal

    Apple was the focus of 15.1 percent of media coverage [...] Google received 11.4 percent of media coverage during the period, while Microsoft garnered just 3 percent.

    That 3 percent Microsoft garners is reports of bug fixes and failed projects. Look at recent Microsoft tags on /. :

    Microsoft To Release Emergency Fix For ASP.NET Bug
    Microsoft Migrating Live Spaces Users To WordPress
    Microsoft Says IE9 Beta Demand Overwhelming (Nice but it's free)
    Researchers Demo ASP.NET Crypto Attack
    etc. etc.
    • Re:MS is hurting (Score:5, Insightful)

      by Pieroxy (222434) on Tuesday September 28, 2010 @10:19AM (#33721756) Homepage

      In my view, Apple is the only company focusing on the user experience (and the only company focusing on the user) as opposed to feature lists products that will be close to become unusable. As a result, they release more expensive products, sell more of those than the competition, and then get a bigger revenue. This revenue is invested in R&D. In Apple's terminology, R&D means exploring existing technologies and finding how they can be integrated into end user products.

      The users we speak of here are not slashdot readers, they are the general public.

      As a result of all that, they get good press. And it seems well deserved.

      This is my view on Apple, so you may express your view but you may not say I'm wrong because I don't claim to express a fact.

      • by grub (11606) *
        I'm with you there.

        MS has been blinded by their "Windows Everywhere" mantra over the years. They're a rudderless ship.
        • Re:MS is hurting (Score:5, Insightful)

          by mark72005 (1233572) on Tuesday September 28, 2010 @10:32AM (#33722002)
          MSFT would be even more irrelevant than they are already becoming if it weren't for vendor lock-in.

          Seriously, where would they be?
          • Re:MS is hurting (Score:5, Interesting)

            by IndustrialComplex (975015) on Tuesday September 28, 2010 @11:10AM (#33722656)

            MSFT would be even more irrelevant than they are already becoming if it weren't for vendor lock-in.

            Seriously, where would they be?

            In late 90s and early 2000s I managed a university's student computer labs. These weren't some podunk labs with 2 or 3 machines but entire buildings sometimes with 100-200 Windowsmachines and another 30% of them were Macintosh machines. (There were a few linux labs and when I left, we had 2 linux machines per lab)

            If you knew the troubles we had getting the students to even use the Macs just for checking email, it could be a lesson in salesmanship. As it was, even when the windows machines were at 100% usage, you would see a long line stretching PAST the Macs while people waited for the windows machines. Hell, I'd see people more likely to use the Linux machines than Macs.

            Microsoft may abuse its position through vendor lockin, but to get TO that position it was doing something right. Even now... last night my wife finally convinced me to install Microsoft Office because the slide software for OpenOffice was causing her so many issues.

            It's easy to blame Microsoft's dominance on lockin and unfair practices, but that alone isn't why they are the top dog.

            • Re:MS is hurting (Score:4, Insightful)

              by postbigbang (761081) on Tuesday September 28, 2010 @11:26AM (#33722892)

              First, I'm not an Apple Fanboi.

              But Microsoft's illegal practices and the evolution of the market is what allowed them to achieve lock-in. Architecturally, their oil-well-in-the-basement Windows core OS was defective by design, a problem that was partially fixed by demoting user from root in XP SP2. The software QA at Microsoft was abysmal.

              And Apple isn't any saint. Their pseudo-open source way of looking at the software world benefits users through a thoroughly controled "experience". Apple's done much QA to ensure comparatively high reliability and application interactivity consistency. But Apple eschews "corporate" or large enterprise infrastructure. They want the user to control the influence and experience. Their resources for large organizations is horrific on a good day. It's all about the end-user.

              Does Apple have similar controlling policies? Hell yes. They're secretive and instill paranoia in their employees. Yet their activities so far have skirted most legal skirmishes for anti-trust and anti-competitive behavior. Still you can't use MacOS legally on other hardware, you risk lots by jailbreaking their devices, and they still are completely clueless about the insanity of binding their products to vendors whose performance is abysmal (AT&T as an example).

              Microsoft may be the top dog in terms of deployed OSes, but Apple's market cap now exceeds theirs. It's not a very good pool of vendors to pick from. As open source quality matures, Apple and Microsoft will have to change the ways that they do business. Apple's stock price, like Microsoft's, is their holy grail. Remember that it's supported only so far as they continue to satisfy the demands of the buying public. We vote with money.

      • Re:MS is hurting (Score:5, Insightful)

        by jedidiah (1196) on Tuesday September 28, 2010 @10:24AM (#33721852) Homepage

        > In my view, Apple is the only company focusing on the user experience
        > (and the only company focusing on the user) as opposed to feature lists
        > products that will be close to become unusable.

        Yes. Because no one ever uses "features".

        The notion that Apple "focuses on the user experience" quickly seems absurd
        as soon as you try to do anything that Apple didn't account for or is actually
        trying to prevent.

        "plays my movies"
        "reads my files"
        "installs some random app"
        "reads some website"

        If another device gains traction, it will be due to the fact that it is good
        at doing the things that Apple refuses to do. Being able to ignore Steve's
        vision is a great feature for a lot of people.

        Apple may have cared for the end user once but now they've jumped the shark.

        • Re:MS is hurting (Score:4, Informative)

          by Eraesr (1629799) on Tuesday September 28, 2010 @10:44AM (#33722188) Homepage
          Why is parent rated as troll? Even though he's chosen rather unsubtle wording, he does make a valid point IMO.
          There's a reason why I'm closely watching the development of upcoming Win7 powered tablets while the iPad leaves me cold. It's the tyrannical grip Steve has on his hardware and the software that runs on it (or rather, keeping specific types of software from running on it).
        • Re:MS is hurting (Score:4, Insightful)

          by commodore64_love (1445365) on Tuesday September 28, 2010 @11:33AM (#33723004) Journal

          >>>try to do anything that Apple didn't account for

          You've been modded troll, but you make a good point (IMHO). I still haven't found a player for my Mac (or Linux laptop) that can run songs/movies at double speed without making everyone sound like chipmunks. Also Mac doesn't have any Bittorrent clients approved by Ipodnova/videoseed, so I can't download their wares to my Mac.

          Meanwhile on my Windows IBM PC clone, it's as simple as installing "2xAV". It plays double speed and everyone has a normal tone of voice. And it runs the approved client Utorrent. Apple probably never anticipated people wanting to alter the speed of playback, while maintaining normal voice tone, and so it never got developed as part of their tools.

          Aside:

          Interestingly, Sony anticipated it. Fast playback (1.4x) is included with my DVD player.

      • Re: (Score:3, Funny)

        by MrHanky (141717)

        "Experience" == being the current fashion, making products with a brand that makes you feel better about yourself. If you can't describe what distinguishes it, the distinction just isn't there. You're like a Pepsi loyalist who can't pick it out from the other brand in a blind test.

  • That would make sense. If Microsoft were put into the spot light, people would start taking shots before they would start celebrating.

  • Give it one or 2 years and something new will come along to replace it. Remember myspace (lol) or RIM (lol)? The only thing that surprises me about Apple is how they found millions of people willing to throw money away at frivilous toys in this "tough" economy.

    • How has Apple got anything to do with Myspace? And RIM's products have always been shit. The difference with Apple here is that their products have relatively intuitive interfaces and are therefore easy for people to pick up. I wouldn't buy an iPhone or an iPad, but I am happy that iOS inspired stuff like Android, so that I finally have a smartphone that has a decent UI.

      • Re:It will pass (Score:4, Interesting)

        by jedidiah (1196) on Tuesday September 28, 2010 @10:30AM (#33721950) Homepage

        We need Apple around to steal good ideas from. However, it would be a disaster if they were the predominant force in the industry.

        • Well, they already are in certain markets, ie MP3 players and tablets. I don't think it's a problem if they're popular, but it would of course be a problem if they had a monopoly.

          I already gave in to buying an iPod because it's the only device that works nicely with my car stereo. USB drives work too but it takes ages to read the filing system every time you switch the car on. On the upside, I now can use the wide array of toys designed to dock with iPods.. but I wish they could just use standard USB connec

    • Re: (Score:2, Funny)

      by zombieChan51 (1862028)
      Yeah seeing a guy complaining about how bad the economy is, and that he can barely feed his family while he checks out what's Hot or Not on his new iPad.
    • by beelsebob (529313)

      Except that MySpace was founded in 2003, wasn't really popular until 2005, by comparison, apple's laptops, and iPods have been starting their current popular trend since way back in 2001. My space faded from it's "success" (read, it was bigish in america and never managed anything in europe at all) in two years, while apple is getting ever more popular.

      The reason? Apple's products are actually good ;)

    • ... millions of people willing to throw money away at frivilous toys in this "tough" economy.

      A bit of research on The Great Depression will invariably turn up some related neat little facts as well - one of them being that movies (back then a similar luxury) were amazingly popular during a time when folks could barely keep food on the table.

      Escapism from shit times isn't exactly a new phenomenon, you know.

  • by somersault (912633) on Tuesday September 28, 2010 @10:10AM (#33721608) Homepage Journal

    Microsoft, meanwhile, is languishing in the shadows like Cinderella on the night of the ball.

    Is this trying to imply that they're going to arrive later as the belle of the ball? Pfft.

    As for the main point - anyone who follows tech news at all would have noticed that Apple is getting the most press. I fail to see how this meta-news is news.

  • languishing in the shadows like Cinderella on the night of the ball

    So right now Microsoft is getting decked out in cool clothes from its fairy godmother, and about to make a stunning entrance that turns everybody's head?

    • Re: (Score:3, Funny)

      by Thanshin (1188877)

      So right now Microsoft is getting decked out in cool clothes from its fairy godmother, and about to make a stunning entrance that turns everybody's head?

      ... Inside a carriage made of a fruit with attached mice?

      It's a PROPHECY!

      The Windows powered IDesktop is coming!

      REPENT!

  • When all of these "fashionable" people turn against apple because it's no longer "cool" I wonder if the company will survive.
    • I doubt it will happen any time soon. Maybe after Steve Jobs is dead, buried, and an entirely new generation that has never heard of him starts buying computers.
      • Re: (Score:3, Funny)

        by BlueStraggler (765543)
        By then, computers will be exotic pieces of machinery only used by scientists and engineers. Everyone else will just automatically network through their black turtlenecks.
    • Re: (Score:3, Insightful)

      by Abcd1234 (188840)

      When all of these "fashionable" people turn against apple

      Wow, cool, I've never, in my life, been called "fashionable" before... pragmatic, sure. Focused on actually Getting Things Done, as opposed to fiddling around with inferior solutions, yes. Matured past the need to paint entire groups of people with the same brush in order to make myself feel superior, yes.

      But never fashionable.

  • by Old97 (1341297) on Tuesday September 28, 2010 @10:14AM (#33721668)
    This is not surprising. Apple and Google cater to consumers. That means the masses, the general public, the hordes. Microsoft's activities the last 10 years and all their successes have been in the enterprise space along with SAP, Oracle, IBM and HP. That makes them boring to most people and that includes the media. Apple creates really cool products that capture imaginations. Even Apple haters want things like what Apple produces - just not from Apple - witness Android phones and tablets. Google touches everybody too. We all use one or more Google services.
    • by jaymz666 (34050)

      I guess you never heard of Windows Vista, XP or 7. 90 odd percent of computers run it.

      • Re: (Score:3, Interesting)

        by Old97 (1341297)
        Consumers rarely buy Windows. It comes pre-installed on their computers and they don't tend to upgrade until they buy their next computer. Microsoft markets to PC manufacturers and large enterprises. A huge portion of Windows licenses are installed on business computers. Their marketing to end users is pathetic. When was the last time masses of the general public got excited about a Microsoft product?
        • by jaymz666 (34050)

          Netbooks came out with Linux initially, consumer demand basically pushed a lot of them to run Windows.

          • by Old97 (1341297)
            So I've heard. Users want what they know and they know Windows from work and their regular PC. Many also want compatibility with the systems of their employers and others they work with. That's not the same though as having an exciting consumer product. It's more like having your steering wheel on the left side of the car if you drive in North America.
        • When was the last time masses of the general public got excited about a Microsoft product?

          *Cough, Xbox, cough* But I dunno, I've seen Ivy-League-educated, advanced-degree-bearing, Mac-using scientists get pretty worked up if they don't have access to the Office suite. I think Microsoft products (especially Office) are probably looked upon by the general public in the same way as a dishwasher. They're convenient, ubiquitous, people use them all the time, and the only time anyone really notices them is when they're not present.

          • by Old97 (1341297)
            Xbox was first released in November 2001. It's been awhile. I do know one guy who was all atwitter about the Zune. Just one. He's using an iPod Touch now.
      • by Sockatume (732728)

        Sure, but nobody actually gives a crap about what version of Windows they're running in the real world. Witness the media coverage: nominal interest in the fact that there's a new version of Windows, and the only other coverage is how they've managed to screw it up. It's like the space program, nobody bothers writing about it unless something goes wrong. By contrast, Apple and Google's activities are an active source of curiosity for the average newspaper-scanning city-dweller.

        • by jaymz666 (34050)

          Of course they do, there was a load of negative coverage over Vista, and everyone knew they didn't want it. Then when 7 came out people started moving to it and bitching it wasn't XP.

          The point is, all their successes have not been in the enterprise space in the last 10 years. XP sold in droves and EVERYONE wanted it compared to ME. Vista not so much, 7 perked up demand again.

      • Yeah, that's kind of Microsoft's problem. Windows is the Helvetica of the OS world. To most lay people it's just "the computer" or "the windows." It has basically zero brand recognition, in spite of these ridiculous ads I keep seeing on TV about ordinary people "inventing" Windows features.

        Apple has spent decades cultivating public perception of its products in terms of its difference from Microsoft, the consumer default. When Jobs came back in 1997 they put that strategy into overdrive, and it has really p

  • by bsDaemon (87307) on Tuesday September 28, 2010 @10:15AM (#33721680)

    Meanwhile, in Reality Land... Microsoft continues to hold a dominate position in a mature market, targeting business customers Apple doesn't seem to care about. They have a market cap over $211bn and have started paying out dividends. They're in IBM territory now, but the media loves underdogs and sexy startups, and one thing Microsoft has never been is sexy, even when they were a startup. However, I don't really think they care. Not that I really have terribly much use for any of their products, and my personal situation is in no way tied to their fortunes. But to say that only getting 3% of the media coverage is going to hurt them is just kind of stupid. Its almost like Boeing running commercials -- anyone in a position to be purchasing ANYTHING from Boeing isn't going to make that decision off of a 30-second ad. For some companies, media interest is irrelevant, because they're entrenched in their market.

    • On the other hand, Microsoft is about to launch a major campaign for Windows Phone 7. My inside source tells me they have a marketing budget of $1 Billion. I had to capitalize and spell that out, writing $1B doesn't seem to do it justice.
      • by Thanshin (1188877)

        My inside source tells me they have a marketing budget of $1 Billion. I had to capitalize and spell that out, writing $1B doesn't seem to do it justice.

        It's better to spell it out, otherwise some people may think it was $1 Bullion.

    • The comparison isn't really about Apple vs. Microsoft - as you point out that was decided years ago - but rather the other findings. Mainstream media coverage of technology is 1.6% of the total - miniscule, yet ahead of religion or immigration. There's twice as much coverage about how tech is changing our lives than about corporate folk. Twitter coverage is very different from the mainstream. These are useful metrics that tell us something about who we are and how we get our news.

    • by Xest (935314)

      Microsoft's market cap is quite impressive, but still simply doesn't do them justice.

      When you look at the important stats- their net income, then they're still pulling in around 3 times the amount of post-outgoings cash as Google and Oracle, and about twice as much as HP, and around 2.5 times as much as Apple. Their equity and assets trump pretty much all the other players as well. In comparison with Dell- a truly dying tech company, they've got a staggering 12 times the profit Dell has nowadays.

      As you say

    • Meh. You're right adn you're wrong. Microsoft certainly isn't going anywhere anytime soon, and they do in fact dominate the business market in PCs and (to a slightly lesser extent) servers. This isn't in doubt. On the other hand they're showing themselves increasingly unable to adapt to changing market conditions. They were famously late on the web (and had to bludgeon Netscape to death to win), their attempts to me-too their way into search, social media, cloud computing, game systems, etc have met wi

      • (and had to bludgeon Netscape to death to win),

        Hey, let's not be revisionist about the history of Netscape. At best, that was an assisted suicide.

        Having to support the many differently-broken versions of latter-day Netscape is why web developers of 10 years ago will be having 'Nam-like violent PTSD flashbacks someday. Charlie in the trees has nothing on that action.

    • by paiute (550198)

      Meanwhile, in Reality Land... Microsoft continues to hold a dominate position in a mature market, targeting business customers Apple doesn't seem to care about. They have a market cap over $211bn and have started paying out dividends.

      Apple market cap today: 260B
      Microsoft market cap today: 212B

    • by beelsebob (529313)

      The have a market cap over $211bn and have started paying out dividends. They're in IBM territory now, but the media loves underdogs and sexy startups

      You do realise Apple's the second biggest company in the world with a market cap of $263.2bn (figure subject to change with the winds of time)... Welcome to reality land Apple is bigger than Microsoft.

  • The media wants to make more money. So, if you were in the business of selling newspapers/magazines/stupid shit what would you do to attract customers? Would you talk about things no one cares about or would you talk about things PEOPLE ARE TALKING ABOUT.

    While the two feed off one another (is the iPhone popular because it is "great" or is it popular because we keep saying it is popular), if something people liked more came along it would certainly get more attention.
    • by jaymz666 (34050)

      Android sells more than the iPhone, so which is more popular?

      Apple plays the press, they do it well. That's about it really.

  • by airfoobar (1853132) on Tuesday September 28, 2010 @10:19AM (#33721746)
    All people can be fanbois.
    Journalists are people.

    =>
    Journalists can be fanbois.
  • Since the return of Jobs to Apple, they have defined the mass-market consumer computing industry. The iMac redefined how computers can look, introducing the concept of high-design into a buyers decision. The iPod and iTunes defined an easy, safe, legal means for carrying your music around and purchasing it online. The iPod Touch pushed into territory previously occupied by PDAs and showed how applications and music players could co-exist in the same device. The iPhone took the Touch a step further and i

    • by jedidiah (1196)

      > Everyone else has been just trying to keep up. It has actually been
      > an incredible accomplishment by Jobs. Say what you will about the
      > man or his methods, but he has completely and authoritatively defined
      > the interaction of humans and their computing devices during his lifetime. ...yes. You can only move data through one poorly crafted overloaded proprietary application.

      That's a definition that we could all do without.

  • Have journalists ever had such a herd mentality? Probably. What we are seeing is that #2 in the list - Google - has transformed their jobs. Search means that everybody is singing from the first page returned. Nowadays, you can read ten articles on the same subject and get only two points of view - over the top pro and anti. Apple is dying. Apple is cool. Obama is the saviour. Obama is a Muslim. A mildly centric British politician is suddenly "Red Ed". In three weeks he'll be accused of selling out to the Ri
  • More Bias Please (Score:5, Informative)

    by whisper_jeff (680366) on Tuesday September 28, 2010 @10:22AM (#33721800)
    Could we please have a bit more bias in our summaries please. I mean, things like "Apple and Its Army of Fans" and "Microsoft, meanwhile, is languishing in the shadows like Cinderella on the night of the ball." don't quite make it obvious that the story is trying to make a point. Feel free to throw in references to Nazis, if necessary, to make the story bias more obvious.

    sigh... I know it's a pipe dream, but I really do enjoy story submissions that just cover the details and let me make up my own mind on how I view the information...
  • by LWATCDR (28044) on Tuesday September 28, 2010 @10:24AM (#33721848) Homepage Journal

    Let's go right to cars.
    I bet if you couldn't up all the coverage about cars you will find that Porsche, Ferrari, and Bugatti get a lot more press than they should based on market share.
    That is because people are interested in them more than Chevy's and Kia's.
    If you look at models you will see that that there is a lot more coverage of the Mustang than the Focus even though the Focus probably out sells the Mustang 10 to 1.
    When you look at computers it is also much the same. You just don't see a lot of coverage on low end Dells and HPs.
    It is all interest driven. A lot of it is also we are interested in what we don't have.
    I really don't need to read about Windows XP or Windows 7 much. I use them everyday.
    I do like reading about Supercomputers, BSD, and VMS because I don't have them to play with.

    So no Apple does interesting stuff and do not produce commodity PCs. Apple is more in the BMW range than say Ferrari or Bugatti IMHO but Microsoft is Kia or maybe Honda.
    BTW being Kia or Honda isn't a bad thing. It just isn't all that sexy and interesting.

    • by arikol (728226)

      I wish I had mod points to mod you up..

      But yes. MS is not doing sexy stuff. They're also not being brave or showing vision (which may be more serious in the long run).
      Even when Apple is being super conservative they still manage to dress it up as being revolutionary. I mean, I use Apple products (you might even call me a fanboi) but seeing the gall of El Jobso in his keynotes when he shows stuff that is very, very and thoroughly just an incremental upgrade (or even just a fix for something that was broken)

      • by LWATCDR (28044)

        I do not think that is even fair to say about Microsoft.
        The IE 9 looks pretty interesting. Everyone is jumping on the HW acceleration for browsers now.
        Zune Pass is also interesting. If Microsoft had created an app store and SDK for the ZuneHD I would have gotten one.
        The 360 is very popular and had NetFliz streaming for a while now.
        Microsoft does do some cools stuff. The problem is that they are now acting like a drunk elephant.

        Apple in some ways I find to be sad. I so wanted an Apple II back when I got my C

  • by bomanbot (980297) on Tuesday September 28, 2010 @10:32AM (#33722000)
    Well, according to TFA, this includes ALL coverage of Apple, whether it is good or bad.

    That means all the negative Apple articles and Apple bashing will be counted in as well. No wonder Apple got the highest number in the media coverage count, I am pretty sure there are very few companies that are so emotionally charged either way right now, so those articles tend to draw huge reactions either way :)

    Also, the media selected for this survey is a bit odd. Of the 52 news outlets, 12 are websites, six are television channels, but a whopping 10 radio stations? That seems like the wrong ratio to me.
  • Microsoft, meanwhile, is languishing in the shadows like Cinderella on the night of the ball.

    Now, is this *really* the best analogy to use? I mean, I understand what the poster was going for, but, in the end, Cindarella goes to the ball, dances with the prince, and, ultimately, ends up "happily ever after" while her two wicked stepsisters (presumably Apple and Google) are forever tormented by her success.

    I mean, I'm all about analogies to make concepts easier to understand, but, I think this one is a bit of a fail.

    • by js3 (319268)

      I think the analogy was meant like "hey look there's this other company that makes billions of dollars in revenue and profit, makes similar products that isn't getting any attention. It's only a matter of time before they strike it big again.".

      I agree with you that the wording is a little too out there, maybe "lurking in the shadows, waiting to strike" would be more appropriate.

    • by theghost (156240)

      Here's the thing about analogies - they are very good at taking a complex issue and making it understandable at a very surface level to an uninformed person. They are also very good at taking an issue and skewing it so that one side looks better than the other. If someone uses an analogy to describe something simple, they either think you are a drooling idiot or they are trying actually trying to influence you towards one side.

  • by david_thornley (598059) on Tuesday September 28, 2010 @10:38AM (#33722072)

    And we see another example of this phenomenon, as news outlets rush to report how news outlets cover Apple.

  • by alen (225700) on Tuesday September 28, 2010 @10:47AM (#33722240)

    i remember when Windows 95 was released and the geeks not only lined up to buy it but they spent hundreds of $$$ buying RAM, hard drives and other upgrades to run it. This is back in the days when $150 per MEGABYTE of RAM was a killer deal. MS freed geeks from the tyranny of overpriced IBM and Sun hardware. in a few years Windows became boring and something you have to buy.

    same thing with Apple. in a few years smartphones and maybe tablets will become something everyone buys like a computer or blu ray player and someone else will have the spotlight

    • Re: (Score:3, Insightful)

      by sootman (158191)

      > in a few years smartphones and maybe tablets will
      > become something everyone buys like a computer
      > or blu ray player and someone else will have the spotlight

      iMac -> iBook -> PowerBook G4 -> iPod -> more iMacs ->more iPods -> iPhone -> iPad

      My bet is that the next company to have the spotlight will be... Apple.

  • Kin flopped, vulnerabilities still on (they are even being used as weapons), somewhat is losing relevance (much fanfare about IE9, and will FF and Chrome keep gaining ground). Keeping them under the radar until they manage to get out something positive is a favor right now.
  • Shouldn't Microsoft be compared to Sleeping Beauty instead? After all, it seems to have affected by an Apple.

    • Snow White (Score:3, Informative)

      by xzvf (924443)
      Snow White was layed out by the poison apple, Sleeping Beauty was done in by the needle of a spinning wheel.
  • Recent Events (Score:3, Interesting)

    by DarkXale (1771414) on Tuesday September 28, 2010 @11:03AM (#33722534)
    Still, how much of this coverage was caused by the iPhone 4 antenna debacle?

    Because on a lot of places there would be dozens of articles on that very issue - which would significantly push up the percentage.

    Save for Windows 7, the latest Xbox, and the Kinekt - nothing much has really happened from Microsofts end - and Apple I expect should be able to match those articles with various product revisions of their own.

    As for Google - they tend to be on the forefront a lot in general - search update here, mail changes there, new service here - and so on, not to mention its somewhat different compared to physical product businesses as well.

  • It is safer to play the "wait and one up" game but the publicity goes to the innovator.

    Right now the innovation and engineering is coming out of Cupertino so they garner all of the attention. Everyone else, in the table/mobile market, is playing wait and see whats good and copy/one up.

  • by Art3x (973401) on Tuesday September 28, 2010 @12:16PM (#33723698)

    Microsoft, meanwhile, is languishing in the shadows like Cinderella on the night of the ball.

    Are you kidding me? Microsoft is like a wicked stepsister!

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