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Advertising Iphone Apple

What Developers Think About Apple's iAd 263

Posted by kdawson
from the thin-gold-plating dept.
Nemilar writes "It's been about a week since Apple rolled out its new advertising platform, and developers of iPhone apps are watching the earliest returns to see how much money they can expect to make from these ads. One developer reported Thursday that he earned $1,400 in one day for his flashlight app. The amount iAds pay is 'a high number when you get it, but you don't get it very often,' said Dave Yonamine, the director of marketing at MobilityWare. The article discusses revenue potential in relation to the only other mobile ads platform, AdMob for Android, and claims that iAd paid as much as $148 for the same number of ads as $1 on AdMob; but this extreme ratio is likely to erode as the novelty wears off."
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What Developers Think About Apple's iAd

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  • Re:iAD (Score:2, Interesting)

    by gig (78408) on Sunday July 11, 2010 @10:22AM (#32866740)

    iAds are not on the Web, they're in native apps. So it's not Adblock Plus that is protecting you, but rather your N900's complete lack of software. But on the other hand, you could use an iPhone and just not use App Store and get the same deal.

  • by LynnwoodRooster (966895) on Sunday July 11, 2010 @11:05AM (#32867040) Journal
    What restricts a developer from including iAds in their paid-for application?
  • by perpenso (1613749) on Sunday July 11, 2010 @12:35PM (#32867622)
    iAds are a little different, Apple specifies the dimensions. For example in landscape orientation a 480x32 pixel strip across the entire screen is reserved. In Perpenso Calc [perpenso.com] we sandwich this between the numeric display and the segmented control that lets you select scientific, hex or bill mode. So it is out of the way during normal use. However when you click on an ad Apple puts up a full screen window over your app to display an ad with pretty rich content. Dismiss this ad and you are still in the app. The ad in your app is not a simple link that takes you out of your app and delivers you to some web page.
  • Re:iAD (Score:3, Interesting)

    by pushing-robot (1037830) on Sunday July 11, 2010 @01:55PM (#32868190)

    Well, the Big Four music labels wanted to lock down their music. As a result the popularity of the iPod threatened to give Apple a monopoly on music sales. Then the labels were put in the embarrassing position of having to promote DRM-free music to stay in control of their own industry.

    So it's only fitting that Verizon, who originally refused the iPhone because they couldn't lock it down enough, now has to promote an even more open platform to stay in the Smartphone market.

    Apparently the best way to open up an industry is to just wait for the big corporations to paint themselves into a corner.

  • Re:iAD (Score:3, Interesting)

    by shutdown -p now (807394) on Sunday July 11, 2010 @02:23PM (#32868368) Journal

    No ad is great, but they can make an an otherwise pay app, free for use.

    Interestingly enough, at least on Android, users do seem to be voting with their $$$ for "no ads". When there are two versions of app available, paid no-ad one and free ad-supported one, the paid one generally has higher ratings (sometimes the difference is really huge, like 5 stars for paid, 3 stars for free). And when an app only has an ad-supported free version, there are a lot of comments on its store page asking for a paid ad-free option...

  • by shutdown -p now (807394) on Sunday July 11, 2010 @02:43PM (#32868496) Journal

    While the guy you replied to is clearly a troll, after reading this thread, I can't help but notice something interesting.

    Blocking ads in an ad-supported app (on any platform) is not at all different from blocking ads in a web site. The latter has been described numerous times on Slashdot, and while there were always some voices in support of "ad blocking is stealing!" POV, they were always few and far between (and quickly downmodded), and the mainstream opinion was always strongly "it's my box, and I can read websites the way I like on it, including suppressing ads".

    And yet, in this thread, there is a huge number of responses that basically equate ad blocking on iPhone to stealing...

  • Re:iAD (Score:3, Interesting)

    by Kitkoan (1719118) on Sunday July 11, 2010 @10:30PM (#32871234)

    I remember when Nintendo tightly controlled their games on the original NES. Ever wonder why none of the games didn't have the NES stamp of approval? The didn't approve any games they didn't like even if they were compatible.

    Sorry, but thats wrong. The Nintendo Stamp of Approval was to help fight against/prevent another North American video game crash of 1983. [wikipedia.org] The Atari and its lack of control of which games could be published/played caused havok on the video game market which in turn, made many stores not want to carry video games anymore. This is why when you look at video game console history [thegameconsole.com] that there are quite a few different consoles (even ignoring the cosmetically different ones) up until 1982. In 1983 the crash happened and nothing until 1985 when Nintendo released the NES in North America. [thegameconsole.com] Its success of course jump started the console market again causing systems to be made a year later to compete with the NES.

  • by Nursie (632944) on Monday July 12, 2010 @12:59AM (#32871934)

    The whole debian environment is a complete lack of software. Right.

    Perhaps you meant complete lack of an app that gives you a button to make your phone fart.

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