Follow Slashdot blog updates by subscribing to our blog RSS feed

 



Forgot your password?
typodupeerror
Advertising Businesses Apple IT

Why Apple Doesn't Market Squarely To Businesses 510

snydeq writes "Despite feature enhancements that suggest otherwise, Apple remains lukewarm to any Mac and iPhone success in business environments. 'Apple has intentionally created a glass ceiling it has no intention of shattering. My conversations with Apple employees over the past decade have always been off the record when it comes to the topic of Macs in the enterprise. The company has had no intention of signaling any active plans to serve the enterprise,' InfoWorld's Galen Gruman writes. 'In a sense, Apple views enterprise sales as "collateral success" — a nice-to-have byproduct of its real focus: individuals, developers, and very small businesses ... likely because to do otherwise would greatly increase the complexity Apple would have to deal with.'"
This discussion has been archived. No new comments can be posted.

Why Apple Doesn't Market Squarely To Businesses

Comments Filter:

Practical people would be more practical if they would take a little more time for dreaming. -- J. P. McEvoy

Working...