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Apple

Is Gawker's "Apple Tablet Scavenger Hunt" Illegal? 172

theodp writes "Not too surprisingly, Apple was not amused by Valleywag's announcement of an Apple Tablet Scavenger Hunt, which offered cash prizes ranging from 10K-100K for info about the much-anticipated new Apple device. The promo prompted a threatening cease-and-desist letter from Apple's lawyers, which Valleywag deemed the most concrete evidence yet that there may indeed be a tablet in the works. But is the Scavenger Hunt really illegal, as the attorney claimed? The jury's still out, but Slate concludes Apple's got a pretty good case, although it notes that Valleywag's unconventional Scavenger Hunt 'stunt' may not really be all that different from 'reporting' practiced by mainstream publications like the WSJ."
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Is Gawker's "Apple Tablet Scavenger Hunt" Illegal?

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  • I'll claim the prize (Score:2, Informative)

    by selven ( 1556643 ) on Sunday January 17, 2010 @03:58PM (#30800508)

    The Apple tablet will feature a 9.5'' by 7.5'' display using a new version of E-Ink(TM) technology through which the tablet will display color while having the display consume no power unless something changes. There will be an integrated and optimized sleep mode which the tablet can fall into while maintaining a color picture, and this mode takes a mere 135 ms to get out of, so even applications like slideshows will use it. The processor has multiple power modes, allowing it to go between 500 MHz and 3.7 GHz depending on the task. Expected battery life, with all this, is 18-36 hours of average use. The screen will contain piezoelectric materials that can add a tactile layer to the onscreen keyboard. Professional typists have been found to be 80-90% as effective with this keyboard as with a traditional one, and thanks to ridges being put onto window edges and buttons blind people are seeing a GUI productivity increase of 300-400%.

    What do you mean, that's all bullshit? Prove it! I'll be collecting my prize for now.

  • Re:You're an idiot. (Score:5, Informative)

    by crumbz ( 41803 ) <[<remove_spam>ju ... spam>gmail.com]> on Sunday January 17, 2010 @04:04PM (#30800562) Homepage

    "Now, they may *possibly* be asking people to break and NDA, but that would be a civil matter, not a criminal one, and therefore it wouldn't be illegal."

    Ummm.... inducement to break an NDA violates a civil statute. Therefore by definition it is illegal. Thus the civil penalties. It is simply not a criminal act under the Calif. code cited.

  • by capnkr ( 1153623 ) on Sunday January 17, 2010 @04:05PM (#30800576)
    Terms of the 'bounty' payout state that they will not pay until *after* they have seen the real thing (if, yawn, it exists...) after release by Apple, in order to be sure that what the claimant shows is indeed a real Apple tablet.

    Me, I have no idea why a short-term preview of some computer hardware could be worth so much money. Seems ridiculous, and overly fanboi-ish/hyped...

  • by maxume ( 22995 ) on Sunday January 17, 2010 @04:18PM (#30800736)

    This is a clause from Gawkers contest rules:

    By submitting any photo or information to Gawker Media, you hereby represent and warrant that the submitted photo or information does not and shall not infringe on any copyright, any rights of privacy or publicity of any person, or any other right of any third party, and you have the right to grant any and all rights and licenses granted to Gawker Media herein, including but not limited to all necessary rights under copyright, free and clear of any claims or encumbrances;

    That makes it pretty clear that they don't expect people to share information illegally.

    I guess everyone involved gets some publicity though.

  • Re:You're an idiot. (Score:5, Informative)

    by gnasher719 ( 869701 ) on Sunday January 17, 2010 @04:21PM (#30800756)

    Now, they may *possibly* be asking people to break and NDA, but that would be a civil matter, not a criminal one, and therefore it wouldn't be illegal.

    The legal problem is not the NDA, but opening a trade secret to the public. Both doing it and inducing a person to do so is illegal under Californian law.

  • Re:You're an idiot. (Score:5, Informative)

    by kjart ( 941720 ) on Sunday January 17, 2010 @04:25PM (#30800800)

    Last time I checked, telling people about a company's product isn't illegal.

    IANAL, but I can read Wikipedia (emphasis added):

    Another significant development in U.S. law is the Economic Espionage Act of 1996 (18 U.S.C. 1831–1839), which makes the theft or misappropriation of a trade secret a federal crime. This law contains two provisions criminalizing two sorts of activity. The first, 18 U.S.C. 1831(a), criminalizes the theft of trade secrets to benefit foreign powers. The second, 18 U.S.C. 1832, criminalizes their theft for commercial or economic purposes. (The statutory penalties are different for the two offenses.)

    http://en.wikipedia.org/wiki/Trade_secrets

    So, as an example, if Apple could argue that the information in question is a trade secret (and they have done so in the past) then divulging that information may very well be a crime.

    PS: You should work on your reading comprehension before you go around calling people idiots.

  • Re:What NDA? (Score:3, Informative)

    by yabos ( 719499 ) on Sunday January 17, 2010 @05:27PM (#30801362)
    When you go to work for Apple and just about every other company in existence, you sign an NDA. There might not be any specific tablet NDA, it's just covered under the general one you sign saying you won't release trade secrets before the company does.
  • Re:What NDA? (Score:3, Informative)

    by ThrowAwaySociety ( 1351793 ) on Sunday January 17, 2010 @07:57PM (#30802662)

    ...Without official confirmation of a specific NDA, there's no reason this should be illegal....

    The existence of contracts, including NDAs, do not have to be disclosed to anyone other than the signatories.

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