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Technology Businesses Technology (Apple) Apple

The Beginnings of Apple Computer 181

John Burek points out an article written by Stan Veit, former editor-in-chief of Computer Shopper magazine, and one of the first retailers to deal with the fledgling Apple Computer in the late 1970s. Veit describes his introduction to the Apple I and his early interactions with Steve Jobs and Steve Wozniak as they developed their early models. Quoting: "After Woz hooked his haywire rig up to the living-room TV, he turned it on, and there on the screen I saw a crude Breakout game in full color! Now I was really amazed. This was much better than the crude color graphics from the Cromemco Dazzler. ... 'How do you like that?' said Jobs, smiling. 'We're going to dump the Apple I and only work on the Apple II.' 'Steve,' I said, 'if you do that you will never sell another computer. You promised BASIC for the Apple I, and most dealers haven't sold the boards they bought from you. If you come out with an improved Model II they will be stuck. Put it on the back burner until you deliver on your promises.'"
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The Beginnings of Apple Computer

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  • by Anonymous Coward on Saturday December 06, 2008 @02:44PM (#26014349)

    Plus ca change, plus c'est pareille.
    If you whant to lok cool using foreign language at least google it right before posting.

  • by Anonymous Coward on Saturday December 06, 2008 @02:55PM (#26014407)

    Well the correct spelling is

    Plus ça change, plus c'est pareil.

    You don't know what you're talking about either.

    And by the way we say more "Plus ça change, moins ça change" unless you're in Quebec.

  • by westlake ( 615356 ) on Saturday December 06, 2008 @03:14PM (#26014509)
    I guess he and Gates are similar people. Actually, I don't think I've heard of Gates screwing employees out of stock.

    From 1986 to 1996, Microsoft's stock soared more than a hundredfold as the company's Windows operating system and Office applications dominated the PC industry.

    That explosive climb made millionaires of employees who had accepted options as a substantial part of their compensation for 60-hour workweeks fueled by a diet of Twinkies, Coca-Cola and marshmallow Peeps. The sudden riches led many to refer to themselves as "lottery winners.

    "While the exact number is not known, it is reasonable to assume that there were approximately 10,000 Microsoft millionaires created by the year 2000," said Richard S. Conway Jr., a Seattle economist whom Microsoft hired to study its impact on Washington State. "The wealth that has come to this area is staggering."

    The Microsoft Millionaires Come Of Age [nytimes.com] [May 29, 2005]

    _____

    Not everyone draws the winning hand, of course - some simply come into the game too late.

    The Few, the Tech-Savvy Few: Option Millionaires [npr.org] [Feb 11, 2007]

    For comparison's sake, Microsoft currently employs about 90,000 world-wide.

    In 1990, around 6,000.

  • by Chapter80 ( 926879 ) on Saturday December 06, 2008 @03:24PM (#26014547)

    Paul Allen got pretty sick during the early years of Microsoft. According to Cringely, Allen overheard Gates and Balmer scheming to re-capture the portion of the company that he owned:

    You left off a significant detail. Allen overheard Gates and Balmer scheming to re-capture the portion of the company that he owned if Allen were to die.

    From the link in your post:

    During one of those last long nights working to deliver DOS 2.0 in early 1983, I am told that Paul Allen heard Gates and Ballmer discussing his health and talking about how to get his Microsoft shares back if Allen were to die.

    Small and mid-sized companies with large non-involved owners who inherit stock are poorly structured. Any founders with a little experience or a little forethought set up buy-sell agreements for exactly this eventuality. Sounds like they didn't have the forethought to set it up at the time of the founding. And so they were working on how to deal with the reality that one of their largest shareholders was facing the real possibility of death.

    Bill Gates has done some awful things, but I don't think this is one of them.

  • by B5_geek ( 638928 ) on Saturday December 06, 2008 @03:27PM (#26014565)

    The movie "Pirates of Silicon Valley" http://www.imdb.com/title/tt0168122/ [imdb.com] does a great job of showing the dynamics involved at the birth of the 'Personal' computer.

  • Comment removed (Score:5, Informative)

    by account_deleted ( 4530225 ) on Saturday December 06, 2008 @03:54PM (#26014735)
    Comment removed based on user account deletion
  • by Ecuador ( 740021 ) on Saturday December 06, 2008 @03:55PM (#26014737) Homepage

    Hmm, good movie, definitely worth a watch by all geeks, although the actor playing Gates looked way too sleazy. Whatever you think about Gates, at least on the outside he looks just nerdy and certainly not dangerous or sleazy - which I guess is an advantage if opponents lower their guard ;)

  • Woz impressing? Hmmm (Score:2, Informative)

    by Tablizer ( 95088 ) on Saturday December 06, 2008 @04:37PM (#26014965) Journal

    TFA: "When Wozniak came over, I was a little more impressed with him than Jobs."

    That's a shock. Woz tends to be overly frank. But based on the article, Jobs acted in an impulsive kind of way, and stuck the author with big shipping bills without asking.

  • Replica 1 (Score:4, Informative)

    by allaunjsilverfox2 ( 882195 ) on Saturday December 06, 2008 @05:05PM (#26015121) Homepage Journal
    I read about this awhile go ago and thought it was relevant. For those that are still addicted to the Apple I, there is a functional replica with a few extra features. http://www.brielcomputers.com/replica1.html [brielcomputers.com] Just thought someone might get a kick out of it.
  • by Tablizer ( 95088 ) on Saturday December 06, 2008 @05:46PM (#26015335) Journal

    My understanding by reading "On the Edge" and looking at some microcomputer sales charts that used to be on the web is that Apple was in 3rd place behind PET and TRS-80 *until* the spreadsheet started to take off, around 1981.

    This happened largely out of happenstance. The budget-tight VisiCalc programmers simply couldn't get access to PET's and TRS's at the time, but an Apple II was available for their use. Thus, they programmed VisiCalc on and for the Apple first. When VisiCalc started selling well, Apple was the only computer VisiCalc ran on. This is when Apple pulled ahead of PET (and prompted Commodore to produce the C-64).

    VisiCalc was eventually ported to other computers, but Apple got a big boost for being first with it. VisiCalc (and later clones) had a huge influence on turning microcomputers from hobby machines into a serious market. Apple probably would not have the funds to produce the Mac if not for spreadsheet revenue, and flounder like most others when IBM PC clones commoditized the market. Apple is the only proprietary microcomputer vendor from the early years I know of to survive this commoditization. (There may still be some very nichy vendors around.)

    Apple also rode a second software revolution: Desktop publishing. Commodore Amiga narrowly missed this opportunity.

    Thus, luck played a large part in Apple's survival.
         

  • by puto ( 533470 ) on Saturday December 06, 2008 @05:52PM (#26015373) Homepage
    The one that dropped you into assembly, or what we called in the day the monitor.
  • Re:Figures. (Score:3, Informative)

    by Stormwatch ( 703920 ) <`moc.liamtoh' `ta' `oarigogirdor'> on Saturday December 06, 2008 @06:02PM (#26015419) Homepage
    To be more precise, it was TBWA Chiat/Day. Here: http://answers.google.com/answers/threadview?id=436198 [google.com]
  • by MSTCrow5429 ( 642744 ) on Saturday December 06, 2008 @07:24PM (#26015837)
    This is from an excerpt from "Stan Veit's History of the Personal Computer," published in 1993. You can buy the hardcover version here: http://www.amazon.com/Stan-Veits-History-Personal-Computer/dp/156664030X/ref=sr_1_1?ie=UTF8&s=books&qid=1228605724&sr=8-1 [amazon.com]. I have the softcover version. Just thought I'd point that out.
  • Re:Figures. (Score:4, Informative)

    by wisty ( 1335733 ) on Saturday December 06, 2008 @07:28PM (#26015863)

    There are a number of characteristics of good managers (risk taking, the ability to give negative feedback, and the drive to leverage other peoples work) that sociopaths are pretty good at. That's not to say that only sociopaths are good managers, but they are better managers than the average Joe.

  • by xororand ( 860319 ) on Saturday December 06, 2008 @08:31PM (#26016217)

    In 2004, Woz gave a great presentation about his early work at Gnomedex 4.0.

    "The Gnomedex Geeks-Gone-Wild crowd was fixated on this rare and brilliant presentation by Steve Wozniak, a true geek's geek. His playing started with games and pranks, crystal-set radios, reading Popular Electronics. Then he met Captain Crunch and got into telco-busting Blue Boxes.

    Woz wanted to be an HP engineer forever and never thought he'd start a company, but his friend, Steve Jobs, said, "Let's sell it!" at every opportunity. Good thing he did, and good thing HP turned down Woz's offer for the rights to build what would become Apple's first computer. You'll enjoy this -- one of the best from Gnomedex 4.0."

    The recordings are still available in MP3 form:

    Part 1: http://itc.conversationsnetwork.org/shows/detail214.html [conversationsnetwork.org]
    Part 2: http://www.itconversations.com/shows/detail215.html [itconversations.com]

    Direct links to the MP3s:
    http://itc.conversationsnetwork.org/audio/download/Steve%20Wozniak%20Part%201%20-%20Gnomedex%204.0.mp3 [conversationsnetwork.org]

    http://itc.conversationsnetwork.org/audio/download/Steve%20Wozniak%20Part%202%20-%20Gnomedex%204.0.mp3 [conversationsnetwork.org]

  • by Mr Z ( 6791 ) on Sunday December 07, 2008 @03:31PM (#26022885) Homepage Journal

    Not exactly, on a couple counts. Word has it (and I don't know if it's true or computer folklore) that Woz assembled Integer BASIC by hand. That is, it's written in assembly code, but the wasn't assembled by a computer.

    What we have available to us are the Apple I and Apple II Integer BASIC program images. (Cassette dump for the Apple I, ROM dump for the Apple II.) These are the machine code images for the two programs. They can be disassembled to show us the instructions, but that doesn't tell us anything about the intent of those instructions. Any additional comments, labels, etc. are lost in the assembly process. One would have to reverse engineer the code to determine its intent and function.

    Here's an example [spacepatrol.info] of assembly source code with all its comments intact. In contrast, here's an example [spatula-city.org] of assembly code that's been reverse engineered (only partially, though) from a disassembly. As you can see, there's lots of question marks and half-explanations. Variables and functions don't have names--there are only raw location addresses. Much harder to work with and understand.

    If he were to post source code, I wouldn't be at all surprised if it were scans of old notebooks. I also wouldn't be surprised if the source is lost to the sands of time. I'd hope that later versions (such as the Apple II version) did benefit from machine assembly, and so the source might be found in electronic form somewhere, or maybe a printout.

He has not acquired a fortune; the fortune has acquired him. -- Bion

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