The Reality Distortion Field Is Real 270
TimeZone writes "Apparently, even subliminal exposure to the Apple logo can make you 'think different.' Researchers at Duke University subjected participants to subliminal images of the iconic Apple and IBM logos (during what subjects thought was a visual acuity test), and those who were shown the Apple logo generated more creative ideas after the test than did those who were shown the IBM logo. In a second test, subjects exposed to the Disney logo acted more honestly than those who saw an E! Channel logo." Here's a preprint of the paper (PDF) due for publication in the Journal of Consumer Research.
Just what slashdot needed. (Score:1, Insightful)
Re:Yaa! CreativIty can be measured now! (Score:4, Insightful)
Apple is just the new Microsoft (Score:5, Insightful)
Um, guys... (Score:4, Insightful)
This is humour - lay off the "insightful" mods, will you please ? It's starting to erode my confidence in my fellow man...
Simon
Re:Yaa! CreativIty can be measured now! (Score:2, Insightful)
April issue (Score:4, Insightful)
Re:Apple is just the new Microsoft (Score:5, Insightful)
Re:Apple is just the new Microsoft (Score:3, Insightful)
Re:Apple is just the new Microsoft (Score:3, Insightful)
Re:Yaa! CreativIty can be measured now! (Score:5, Insightful)
Seeing as how it's all laid out in the preprint linked to in the summary.
Re:Yaa! CreativIty can be measured now! (Score:5, Insightful)
Which isn't to say we can measure it with 100% accuracy or that there's no debate still about what it is, what should be included, etc etc. But it's so nice of you to completely dismiss out of hand the very idea of measuring it in any way.
Re:Yaa! CreativIty can be measured now! (Score:3, Insightful)
It's quite possible that the test itself was slanted in favor of the desired outcome, if that's the general sentiment within the group. Nothing in this world is purely objective, nothing but math!
subliminal messaging? (Score:4, Insightful)
Also...Disney...
honest?...come on....
Re:Yeah, but... (Score:2, Insightful)
(so much wasted potential for such an awesome machine)