Apple Patents 'Buy Stuff Wirelessly, Skip Lines' Tech 254
An anonymous reader writes "Apple is looking to patent a process that will save customers the hassle of waiting to order a cup of coffee at a local Starbucks. Even better: The technology would let you jump the line of those ordering in person. 'Customers might tap a button to order their favorite drink, say a double-shot mocha, as they stroll up to the nearest coffee shop. When the drink is ready go to, the device--such as an iPhone--would chime or blink to let the thirsty one know it's time to scoop up the order at the counter. The patent puts Apple's partnership with Starbucks in a new light. The technology promises to morph Apple from the business of simply selling gadgets and music and movies that can be played on those devices into an intermediary in all kinds of exchanges.'"
It's just a freakin' reservation system (Score:5, Informative)
In the 1980s, I could walk up to an ATM machine, tap a few buttons, and order airline tickets. This put me ahead of the people standing in line at the ticket counter.
Today, I can walk up to a kiosk and order movie tickets, which puts me ahead of those waiting in line.
Decades ago, I could call a restaurant and reserve a table, putting me ahead of those who were in line to tell the waiter that they needed a table.
Re:That's all well and good but.. (Score:4, Informative)
Re:Unbelievable (Score:3, Informative)
The notifications... [jtech.com] have been done before, too...
Re:Obvious patents (Score:2, Informative)
Re:Unbelievable (Score:3, Informative)
IIRC, all orders were taken on small wireless palmtops (probably some variety of ruggedized palm with custom software). The order was transmitted to the kitchen straight away and the waiter could service the next table and so on instead of running like mad between the table rows and the kitchen (as customary). When an order was ready for collection the palmtop rang. As a result 3 waiters managed to deal with a restaurant which had at least 45 tables, probably more.
Dunno who did the software for them, but a few years back it would have been an impressive feat of engineering. With all the limitations of PalmOS and such doing this would have required a lot of effort.
Doing the same as a web based app for something like the iPhone is a piece of cake. Depending on the complexity of the interface into the ordering system it can take from a couple of hours to at most a couple of weeks.
What is more interesting is where does this put T-Mobile partnership with Starbucks. It could have done that using any of their handhelds like the sidekick ages ago and it has suitable GSM/GPRS interface as well. Bet they are slapping themselves on the forehead at the moment.
Re:Obvious patents (Score:3, Informative)
Basically, waiters and waitresses use mobile stations to order your food. The wait staff then head to the bar to pick up and deliver your order. To add wireless to this does nothing. I suppose I could take any 10 year old technology patent, add wireless to it and call it a new creation. Whether the wait staff commit the order or the patron him/herself should have no bearing on anything.
I am sure there must be more to the patent then the parent implies but if not I'm guessing this patent won't last long....
Prior art found in March 2, 2000, New York Times (Score:5, Informative)
Insurance (Score:2, Informative)
Already been done (Score:2, Informative)
Already Been Done (Score:2, Informative)